Sherweb

As the Performance Marketing Manager at Sherweb, a leading cloud marketplace offering value-added services for MSPs, MSSPs, and ISVs, I lead the strategic direction and execution of paid advertising initiatives to drive high-quality lead generation, profitability, and measurable growth. I oversee omnichannel campaigns across search, display, video, and social platforms, managing multi-million-dollar budgets and aligning strategies with business objectives.

Key Accomplishments
•	Implemented robust tracking systems to monitor leads across the sales cycle, enabling revenue attribution, LTV calculation, and profit-focused advertising strategies.
•	Achieved a 3:1 POAS in the first year and scaled to 7:1 in the second year by driving structured optimization and CRO initiatives.
•	Led a 70% increase in lead quality and record MCL-to-MQL conversion rates through advanced lead qualification frameworks and automated workflows.
•	Built a high-performing in-house performance marketing team, eliminating the need for external agencies, reducing costs, and improving campaign performance.
•	Spearheaded agile sprint planning and streamlined collaboration with cross-functional teams, improving team efficiency and alignment with OKRs.
•	Delivered clear, data-driven performance reporting for leadership, including automated Power BI dashboards and actionable insights.
•	Drove the successful transition to GA4 and implemented offline conversion tracking, enabling enhanced audience management and retargeting strategies.
•	Standardized attribution, tracking, and naming conventions in collaboration with RevOps and web teams for performance attribution and tracking consistency.

Performance marketing manager

adaware (an Avanquest company)

Led multichannel, full funnel digital marketing strategies to generate +30% MoM in new customer acquisitions and 120% decrease in global CPA within the first year.

Managed team of marketing specialists, designers, integrators and business analyst.

Created and managed white labeled affiliate platform for Avanquest.

SEM Manager

o Grew MRR of existing partners by nearly 50% in < 1 Year
o Managed on-boarding and publisher/advertiser account growth
o Created and presented KPI reports for senior management
o Consistently beat target growth objectives

Business Development Account Manager

o      Planned and led multichannel traffic acquisition growth strategies across SMM, SEM, email and 
        content.
o	Created and presented full funnel and cross channel performance reports to senior management.
o	Managed support centers worldwide and successfully elevated satisfaction, retention and cross-selling 
        KPIs.
o	Successfully led rebranding of Lavasoft to Adaware across all products (over 500 million Monthly 
        Active Users) and website domain migration with negligible impact on SEO and 50K daily visits.

Digital Marketing Specialist

BlueHat Marketing

o Lead generation
o Business Development 
o SEO
o *Closed largest client in company history*

Business Development

Independent SEM Consultant

o Managed business development and sales 
o Created and managed media buying campaigns with over $10,000 in daily spend
o Managed campaigns across multiple platforms including Google, Bing, Amazon and other social media networks.

SEM Specialist

o Oversaw the creation of Lavasoft Affiliate Platform 
o Managed & recruited affiliates
o Managed development of Ad Aware Enterprise End Point security solutions
o Sales & licensing for Corporate, Government and Non-Profit accounts.
o Copywriting
o Oversaw giveaways and promotions
o Reseller Management
o Managed all B2B channels and sales
o Reports for senior directors and CEO
o Assisted in managing internal SEM campaigns
o Managed 3rd party services (testing, translations, marketing)
o Managed Google Analytics
o Optimized B2B sales process
o Optimized customer service efforts and retention rates
o Managed all distributors and partners

Acquisitions Manager

o Managed conception and elaboration of new products
o Managing Social Media & PR
o Copywriting (newsletters, main website content, affiliate site)
o Team management
o Formulation of project matrixes and flow charts
o Bug testing, and reporting for each new version releases.
o Google Analytics account management
o Problem solving
o SCRUM style project management
o Identifying new services and estimating costs of projects
o Oversaw development, design and marketing efforts
o Oversaw & managed outsourced projects and expense accounting
o Managed creation of troubleshooting & user guides
o Held customer support training sessions on new product features
o Streamlined and managed relationships with customer support centers
o Conducted meetings to keep relevant parties up to date on new version releases and patches

Project Manager

o Affiliate marketing
o Team management
o Affiliate recruiting
o Project management
o Setup and maintained relationships with all super affiliates
o Identifying new markets, products and opportunities
o Implementing and managing new solutions 
o Managing CPA and CPS networks totalling over 6000 affiliates
o Survey feedback to identify potential issues or opportunities
o Promotional management
o CMS Management
o Strategic planning for all key partner and affiliate accounts
o In-depth understanding of company products, services, policies and capabilities to effectively manage affiliate expectations.
o 1st point of contact for network performance management 
o Fraud detection and prevention
o Analytic and in-depth KPI reports
o Product and purchase funnel optimization
o Managing tasks with tight deadlines and high pressure

Affiliate Marketing Manager

Uniden Cellular Boosters by Signifi Mobile

o Online distribution channel management
o Daily operations management
o Online marketing
o Social media management
o Reseller and distributor management
o conversion rate optimization
o Copywriting
o Corporate presentations

Digital Marketing & Business Develpment

Market Engines

Responsible for training new agents, quality monitoring, streamlining customer experience and providing customers with the highest levels of support to resolve their product related issues in a timely, yet satisfactory manner.
 
o Training and assisting new agents
o Quality Assurance
o Team management

Customer Support Lead

+16 years of proven experience crafting, executing and managing, persona-centric omnichannel and full-funnel growth marketing strategies across multiple B2M verticals. 

Multidisciplinary experience with paid and non paid channels including; SEM, Display, Video (YouTube), Paid Social, Content, Brand, Affiliate and email.

Highly analytical and data-driven mindset focused on creating high converting, frictionless, multitouch and full funnel journeys to increase brand engagement, conversions, profitability and loyalty at scale.

+10 years of team management experience, fostering collaborative environments that empower individuals to excel and drive success through personalized coaching and mentoring frameworks.

Creating and streamlining scalable cross-department marketing operations frameworks that increase efficiency, productivity, collaboration and improve results.

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