Dawn Murden's Linkedin Analytics

Thanks for visiting my LinkedIn profile! 👋 I'm Dawn, VP of Customer Success at Shorthand — the visual storytelling platform for iconic brands. Starting my career as a journalist, I honed my ability to engage effectively with readers, members and customers through interactive and creative content. I gained insight into the workings of global business through writing about start-ups, entrepreneurship, private equity, compliance, corporate governance, and HR. This strengthened my sector exposure. Entering the Software-as-a-Service (SaaS) world with Shorthand, I progressed to VP, Customer Success. I promoted the value generation potential by using this as a business enabler to drive sustainable growth. I built and shaped world-class customer success capabilities that place the customers at the centre of scaling and evolving. Acquiring and retaining customers ensures longevity and competitive advantage. I nurture high-performing talent pools within customer success, underpinned by a robust strategic vision and tools that maximise retention, reduce churn, fuel revenue growth and protect reputational integrity. Communicating effectively up to board level, I represent the voice of the customer and advise on future product development using feedback, and provide data-driven insights that enable effective decision-making. Specialities: ✹ Start-ups and Scaling Organisations ✹ Communication ✹ Stakeholder Engagement ✹ Customer Success Strategy ✹ Leadership ✹ Growth and Expansion ✹ Building and Expanding Capabilities ✹ Customer Retention and Churn Reduction ✹ Innovation ✹ Supporting Sustainable Growth ✹ Talent Acquisition and Development ✹ Ideation