Dawn DiLorenzo 💃's Linkedin Analytics

With an obsession for customer experience, my expertise in sales and marketing helps B2B2C SaaS companies grow by creating, capturing, and converting demand into revenue with data-based, full-funnel, omni-channel marketing strategies. 𝗞𝗘𝗬 𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 > Created and executed ABM strategy, converting ICP accounts such as Citi, Siemens, Amazon, Salesforce, and Workday > Generated 83% of total pipeline and 100% of booked revenue through marketing campaigns > Grew revenue from $55M to over $85M, smashing YoY goals by 35% > Launched 2 new products from 0 to 1 + booked revenue in under 6 months > Led SDR strategy, metrics, and technology, improved conversion rates by 12%, and reduced disqualified leads by 23% in 12 months 𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 > 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗱𝗮𝘁𝗮-𝗯𝗮𝘀𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 and teams focused on driving net new revenue, net revenue retention, and reducing churn > 𝗣𝗹𝗮𝘆𝗲𝗿/𝗰𝗼𝗮𝗰𝗵 who rolls between strategic and tactical initiatives while building global marketing teams > Builder of full-funnel 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝗵𝗼𝗿𝘁𝗲𝗻𝘀 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲𝘀 > Complex marketing operations process alignment to measure performance, shorten sales cycles, and 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗩𝗘𝗥𝗧𝗜𝗖𝗔𝗟𝗦 & 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 > MarTech, ERP, HealthTech, Non-Profit Tech, Higher Ed, B2B / B2C SaaS, Insurance, Construction, Manufacturing, Healthcare