Dawn DiLorenzo 💃's Linkedin Analytics

With an obsession for customer experience, my expertise in sales and marketing helps B2B2C SaaS companies grow by creating, capturing, and converting demand into revenue with data-based, full-funnel, omni-channel marketing strategies. 𝗞𝗘𝗬 𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 > Rebranded MarTech company, creating demand engine from the ground up with strategic tech and processes to convert high-intent accounts to pipeline while building a team of 3 marketers > Created and executed new GTM strategy with cross-functional alignment with sales, customer success, product, and finance to deliver ICP accounts such as Citi, Siemens, Amazon, Salesforce, Workday, and Moderna through ABM strategy > Generated 6x ROI on marketing spend, 83% of total pipeline, and 100% of revenue through data-based marketing strategy > Grew revenue from $55M to over $85M, smashing YoY revenue goals by 35%; 10x ROI on marketing spend > Launched 2 new products from 0 to 1 + booked revenue in under 6 months; managed a team of 20 global marketing professionals across 4 marketing teams (B2B and B2C) > Led SDR strategy, metrics, and technology, improved conversion rates by 12% and reduced disqualified leads by 23% in 12 months > Drove 30% YoY ARR growth in SMB and positioned company for acquisition by Epicor with 2 marketers 𝗪𝗛𝗢 𝗬𝗢𝗨 𝗔𝗥𝗘 > Ready to start marketing to drive sales and not sure where to start? > Maybe you’ve tried marketing in the past and it didn’t “work”? > You’re a startup to enterprise company, have had some success with marketing, and ready to set it on fire? > You want to build a marketing team but aren’t sure which roles to hire first? 𝗠𝗬 𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 > Two decades of 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 and teams focused on driving net new revenue, net revenue retention, and reducing churn > 𝗣𝗹𝗮𝘆𝗲𝗿/𝗰𝗼𝗮𝗰𝗵 who seamlessly rolls between strategic and tactical initiatives while building global marketing teams > Builder of full-funnel 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝗵𝗼𝗿𝘁𝗲𝗻𝘀 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲𝘀 – SEO, SEM, paid digital, segmentation, organic, email, ABM, content marketing, market research, marketing automation, product marketing, sales enablement > Complex sales and marketing operations process alignment to understand performance, shorten sales cycles, and 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 > MarTech, ERP, HealthTech, Non-Profit Tech, HigherEd, B2B / B2C SaaS