Dawnna St Louis's Linkedin Analytics

If you lost $8M in sales in five weeks, you’d probably be fired. Hell, I’d probably fire you. But that’s exactly what happened to me. My company. My deals. My losses. And I was doing everything by the book. Smile for the camera. Snazzy pitch deck. Know my solution cold. Dazzle the client. You know... everything we’ve been taught to close the deal. And yet, deal after deal, I was losing. Then it hit me—it can’t be this hard. Brian can barely breathe and blink at the same time and he's doing it. So... really... It. Can’t. Be. This. Hard. So, I did the only logical thing. I stopped doing it their way. Stopped selling features. Stopped selling benefits. Stopped selling “the best solution on the market.” Stopped selling like it was still the 1900s. Because clients weren’t buying that. They weren’t buying solutions. They were buying something bigger. A shift. A future. Whether it was a massage to feel better or a cybersecurity solution to feel safe, they weren’t paying for what it was—they were paying for who they’d become on the other side of it. So I started selling that. Fast forward: over $1B in closed deals. And now, my clients are doing the same—because they own the room, lead the conversation, and sell the future their clients can’t wait to pay a higher-ticket for. You ready to stop chasing deals and start commanding them? Let’s go.