Ovogene

Donors for Life | Ovogene - Strategic Tasks:
Enhance content strategy to boost engagement and donor retention.

Enhance content strategy to boost engagement and donor retention.- Refine content strategy for engagement and lead generation.
   - Optimize content across platforms (social media, website, emails).
   - Develop educational/promotional materials for blood donation.
   - Promote Ukraine/Slovakia brand in content efforts.

Partnership Growth:
   - Strengthen ties with doc.ua and the medical association.
   - Onboard new medical professionals for satellite projects.
 
   - Position Ukraine/Slovakia as key regions in partnerships.

Event & Webinar Management:
   - Host webinars for doctors and potential donors.
   - Organize live Q&A sessions and expert panels.
   - Track impact and optimize future events.
   - Align webinars with seasonal and regional promotions.

Promotional Activities:

Campaign Planning & Execution:
   - Launch campaigns to attract new donors.
   - Run targeted social media ads for doctors and donors.
   - Share compelling stories (testimonials, behind-the-scenes).
   - Include seasonal and regional promo themes.
Performance Tracking & Optimization:
   - Analyze results (traffic, conversion, engagement).
   - Adjust strategies based on data insights.
   - Monitor regional promo success and optimize.

Brand Manager

"DILA"​ Medical Laboratory

Media seeding for medical service( Radio);




Creating web promo pages (images, copyright):

Designed and developed web promo pages for co-promo campaigns. 

Created eye-catching and engaging visuals to capture the attention of potential customers.

Preparing visual and copyright for new service :

Developed visual concepts for a new medical service.

Created and edited images and videos to support the launch of the service.

Obtained all necessary copyright permissions.

Ensured that all visual materials were consistent with the brand identity.

Preparing and testing outdoor advertising:

Developed and executed outdoor advertising campaigns for a variety of businesses.

Created eye-catching and memorable ads that stood out from the competition.

Conducted market research to identify the best locations for ad placements.

Маркетінг проджект менеджер

 Regional Gas Company 

Responsibilities:
- Plan and maintain global corporate communications and PR campaigns;
- Develop press kit materials for media outlets, including press releases, feature articles, comments, images, pitch letters, case studies, etc.;
- Cultivate and strengthen relationships with national, and regional media outlets;
- Organize press events, interviews, and other media and event appearances for company speakers;
- Respond to requests from media outlets;

Public Relations Manager

Department of Arts and Culture

partnership with Projector Institute 
plan, create merch
writing concepts for cultural diplomacy projects
build media relations
Plan, create, launch, edit, optimize, and audit all types of media campaigns

Marketing Communication Manager

Institute of Cognitive Modeling

We develop a communication strategy for the Junior Academy of Sciences of Ukraine. Our approach consisted of three stages: analytics, strategy, and creativity.
The first stage involved an analysis of the context and information field. In the second, we expanded the understanding of stakeholder groups, developed positioning, Tone of Voice, and other necessary tools to build an integral reputation.

In the third stage, based on a series of brainstorms, the  team presented creative concept selected PR tools, attributes and promotion channels. An important part was the presentation of unique projects, attribution and visual communication, including the implementation mechanics.

Project Manager

Admitad Global

●	Adaptation of the global marketing strategy of Admitad for Ukraine;
●	Integration of the company into business associations;
●	Promotion of the company's experts at conferences and in the media outlets;
●	Company product promotion - Admitad Extension;
●	Introducing the company to profile rankings;
●	Communication with the industry media;
●	Co-branding with partner companies;

Corporate Marketing Communications Manager

ekonomika+

●	Preparation and updating of a promotional package of individual products / services;
●	Drawing up a content plan and monitoring its implementation to promote 16 Ekonomika+ events (Business Wisdom Summit, PR - marathon, etc.) in social networks and the media outlets;
●	Writing articles, news, copy-writing, terms of reference, SEO articles;
●	Working with the press, issuing press releases, establishing of contacts, organizing interviews, journalistic stories.;
●	Maintaining and updating the press database, maintaining contacts with representatives of other media;
●	Working in cooperation with the leadership of entrusted companies, coordination of work with BTL and Digital divisions of the group;
●	Preparation of Ekonomika + experts for speeches and interviews;
●	Development and monitoring of the company's corporate identity; 
●	Market monitoring and analytical work;
●	Development and monitoring over the implementation of partnership manifestation campaigns in the media and at events.

Public Relations Communication

TV channel "Ukraine"​

Сценарист

My article for business issues: 
https://drive.google.com/drive/folders/1MZED5jkdV8jK8e6eDNLr3aivUx4RBli0?usp=sharing
https://marketer.ua/ua/attention-new-currency-who-in-the-network-takes-it/

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