Conducted user interviews and usability testing to help stakeholders and cross-functional team members prioritize product requirements.
Established and maintained Figma libraries for a web3 gaming platform design system.
Problem solved design solutions to meet stakeholder needs based on feedback from internal stakeholders and user interviews to improve product.

Product Designer

Better World Advertising

Handled end to end website creation for multiple clients over the last few years.

The End of HIV campaign ran for 15 weeks while utilizing $37,780 (75%) of the total media budget of    $50,900 towards digital ads. This campaign had a 55% higher click-through rate than previous campaigns.

The Chill Pill campaign ran for 12 weeks and utilized $90,643 of the total media budget of $346,500 towards digital ad buys. Chill Pill produced a click-through rate of 30% higher than previous campaigns.

HIV Stops With Me is a campaign we update every year in January. Comparing previous years this campaign had a 36% increase in click-through rates from 2018-2019.

Led design of mailer for Valley Water to reduce flood risks in more than 53,000 flood zone homes and businesses in English, Spanish, Vietnamese and Chinese. 

Initiated poster design for Love Your Brotha’s campaign that was recognized for a Communicators Gold Award of Excellence.

Drove the marketing material to increase awareness, sale and consumption of healthy foods sold by Ohio retail stores.

Visual Designer

Darnell Lee Designs

Drove redesign of AC Sunridge’s branding across print that increased business revenue by 20% and saw a 45% drop in tenant turnover.

Created logo for B. Patisserie, a James Beard Award winning pastry chef-owned patisserie.

Freelance Designer

Yahoo

Assisted in finalising wireframes and UI for Yahoo's product

UX/UI designer

Birst

Built and launched email campaigns through Marketo
Designed a webpage for Birst

Coveroo

Lead graphic designer for website’s hero banners with major changes in design approach
Increased website traffic by 30% with design focused regional specific marketing banners
Promoted to print production designer, developed an efficient way to match colors to printers

Konfirm, LLC

Designed the konfirm iOS apps branding, appearance, and user interface
Implemented a messaging service
Redesigned the appearance to simplify and enhance user experience

Co-founder, UI/UX designer

STORM of London

Redesigned Storm’s visual marketing assets for email and web
Updated company presskit with a sleek new look
Managed Storm’s media presence through Facebook and Twitter

Marketing and Advertising Designer

As a Product designer I help clients and companies create thoughtful experiences centered around human behavior so that users have an enjoyable outcome using their product.

Taplio

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