Delasco

Email Marketing Manager

3Sigma Digital

• Optimized email marketing strategy for a client, tripling conversion rates in just two months and reestablishing email/SMS as the most important revenue channel.
• Designed and implemented a campaign roster for a client, significantly increasing revenue attribution to campaigns from 10% to 25%.
• Trained in managing Facebook, Amazon, and Google ads, working Meta campaigns during Black Friday and Cyber Monday with a budget of over $1M, and optimizing Amazon and Google ads for improved performance and ROI.
• Audited and analyzed ongoing marketing strategies to achieve and optimize measurable goals and KPIs.

Digital Marketing Manager

Freelance Consultant

• Conducted research and provided valuable insights for an international marketing plan for two companies in the food and tech sectors in collaboration with researchers from a private institution in Colombia.
• Assisted with proofreading and organizing the final document, ensuring accuracy and consistency throughout the report to ensure timely project delivery.

Research Assistant

Silk Email

• Led the agency’s growth strategy, including new product development and market research.
• Developed and launched a successful SMS marketing pilot that became a featured offering within three months.
• Conducted client account audits to improve revenue and deliverability rates, leveraging Klaviyo and Postscript to identify areas for improvement.
• Optimized rates and user engagement of campaigns and flow automation through A/B testing.
• Became Klaviyo Partner and Postscript Partner certified by completing certification exams and cultivating relationships with Partner Managers, resulting in increased agency exposure and a new revenue channel through referrals.

Head of Growth

• Increased revenue by 60% within one year by overseeing company operations and growing the local team by 3x within a year.
• Managed project managers’ and graphic designers’ schedules to ensure the timely completion of projects.
• Set up project management apps to organize, simplify and standardize processes to increase efficiency.
• Created growth marketing strategies for clients on Shopify, WooCommerce, and BigCommerce, leveraging conversion, loyalty, retention apps, custom integrations, and email flows using Klaviyo.
• Conceptualized and executed highly effective Black Friday and Cyber Monday marketing strategies for the agency, resulting in significant revenue boosts for over 20 clients

Head Of Operations

• Managed and maintained multiple B2C customer accounts, becoming a bridge between clients and graphic designers.
• Developed and executed effective email marketing strategies for client accounts.
• Established and managed client content calendars, ensuring timely and relevant content delivery.
• Strengthened customer relationships by proactively addressing client concerns and needs.
• Demonstrated technical proficiency in Klaviyo by creating a tutorial library and utilizing Klaviyo to create KPI reports for clients and agency management.

Account Manager

Vega Produce

• Provided exceptional customer service and sales support, including taking orders, coordinating the import of exotic produce, and managing logistics reports.
• Implemented new processes and systems, such as transitioning to a fully computerized time card system and implementing a new visitor registry system, while also assisting with accounts receivable and producing high-quality documents and presentations.

International Business Intern

Procolombia

• As a Logistics Assistant for Procolombia, I had the privilege of providing essential support to commercial office advisors during several high-profile events, including Colombiamoda 2016, Colombiamoda 2017, and Colombiatex 2018. During these events, I was responsible for assisting international buyers, helping them navigate the events, find the resources they needed, and providing language assistance as necessary.

Logistic Assistant

Experienced email and SMS marketing specialist with a proven track record of success in helping B2C e-commerce brands achieve their goals. With over 4 years of experience in project management and agency operations, I have developed a keen eye for auditing and analyzing marketing strategies to find areas for optimization and improvement. Additionally, I have worked as a freelance marketing manager, providing guidance on Facebook, Amazon, and Google ads management. I am passionate about setting and achieving measurable goals and KPIs, and take pride in my ability to work collaboratively with teams to drive results.

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