Singapore Airlines

- Designed customized, exploratory Tableau visualizations for KPIs tracking and insights to inform business decisions related to customer experience and satisfaction.
- Maintained dashboards' data integrity and relevancy by implementing regular data checks and content reviews to optimize performance and usability.
- Enhanced existing reporting and tracking of customer trends with data and business intelligence solutions.
- Solved business problems and validated hypotheses on customer trends by developing data insights and recommendations.

Assistant Manager Business Analytics

- Designed customized, exploratory Tableau visualizations for KPIs tracking and insights to inform business decisions related to inventory management.
- Maintained dashboards' data integrity and relevancy by implementing regular data checks and content reviews to optimize performance and usability.
- Prepared regular KPIs reporting to senior management and internal stakeholders on the company’s performance.
- Worked with internal stakeholders and vendors on data requirements for competitors pricing and dynamic pricing to optimise airfare prices for maximum revenue growth.

Revenue Technology Analyst (Assistant Manager)

Communications Group

- Designed Tableau visualisations to inform business decisions.

Manager

Central Provident Fund Board

- Formulated and applied suitable data edits and imputation activities to the raw data of longitudinal Retirement and Health Study to ensure high quality of data variables for analysis.
- Designed the Data Servicing Framework to govern effective survey data sharing across government stakeholders.
- Profiled respondents on their outstanding liabilities, cash transfers, and financial investments to provide the topic of interest insights to aid policy-making and review.
- Provided market research expertise in questionnaire review and fieldwork enquires to assist in smooth planning, execution, and analysis of the study.

Senior Research Analyst

Infocomm Media Development Authority

- Designed research scope and methodology two impact analysis studies to evaluate the effectiveness of IDA's 
    i) 5-year grant initiative on the adoption of IT solutions among SMEs for productivity and growth
    ii) On-going collaboration initiative in developing IT industry focused subsectors (Product development, IT services, and consultancy)
- Conceptualised and implemented productivity indicators to effectively measure initiative outcomes in the target segments and are comparable across the different industry standards.
- Prepared questionnaire and discussion guide to ensure studies meet desired research objectives.
- Conducted multiple engagements with both internal and external stakeholders (government agencies) to understand study requirements to achieve research outcomes.
- Vendor-managed market research agency to ensure timeliness and quality of deliverables.

Impact Analyst Assistant Manager

Singapore Press Holdings

- Monitored web traffic on online news sites and digital products (StJobs and FastJobs) to track performance and derive actionable insights for strategizing marketing initiatives.
- Prepared research findings on digital market trends and competitors to enhance users’ understanding on their digital products relative to the industry.
- Conducted in-house online surveys on consumers’ feedback on online sites and digital products to inform  product decisions.

Digital Business Analyst

Singapore Sports Council

- Conducted two nationwide surveys to understand the sports participation and habits of Singaporeans.
- Managed various market research projects and focus group discussions for business units on different trends and targeted segments/areas of the national sports scene in Singapore.
- Managed consultancy research on understanding manpower issues faced in the sports industry of Singapore.
- Designed online surveys on Survey Monkey and Qualtrics for in-house research projects.
- Devised strategic methodologies to collect new data on unconventional target segments (e.g. feedback sessions on programs on primary school students).

Market Research Senior Executive 

J.D. Power and Associates

- Processed data from market research surveys on sales and customer satisfaction using statistical software SPSS to ensure the richness and quality of data for analysis.
-  Liaised with Projects Managers from China, Japan, and India markets to understand clients’ research requirements.
-  Liaised with internal Fieldwork Managers in providing standardized checks on the quality of fieldwork raw data.

Research Associate Data Processing

I am a market research and data analytics professional working on providing actionable insights to drive business decisions and initiatives. My expertise includes project design and management, data analysis and interpretation, and data visualization. I enjoy discovering data patterns, creating data analysis strategies, and devising data solutions to solve business problems. Currently, I am seeking opportunities that will allow me to develop wider and deeper skills in data analysis and machine learning.

Competencies: R, Python, SQL, Alteryx, Tableau, and Power BI

Tableau Interactive Resume: https://tinyurl.com/4m2zfz97
Power BI Interactive Resume: https://tinyurl.com/bb8u4r66

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