Dean Seddon

MAVERRIK®

Working with Mid-Market to Large Enterprises to optimise how LinkedIn, Sales Navigator being integrated into the sales and marketing process can drive higher performance and better outcomes

Chief Executive Officer

Founder

Coaching, Training and Consulting to aide companies step into the modern era where sales and marketing collide

Managing Director

Win on LinkedIn

A weekly newsletter sharing best practice for those who use LinkedIn as a marketing and business development tool

Editor in Chief

TEDx

Speaker

MAVX Events

Event Speaker / Public Speaker

Sales Enablement Society

Member

Lendwithcare

Supporting Entrepreneurs in developing countries so they can start their own business.

Supporter

Forbes Agency Council

Official Member

Institute of Fundraising

MAVDIGITAL

Director

Forbes

Part of the Forbes Agency Council, I will be regularly contributing to articles and Expert Panels on Forbes.

Contributor

𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝘁𝗼 𝗺𝗮𝘀𝘁𝗲𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 🖖 CEO @ MAVERRIK ▪️ LinkedIn ▪️ Personal Branding ▪️ Sales Navigator ▪️ DM me 🆆🅸🅽 to get started

❓️ 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆?

MAVERRIK has for the last decade been teaching, training and coaching sellers and marketers how to achieve more from LinkedIn.

We've helped small businesses and sales teams close more than £50 million of new business using our LinkedIn and Social Selling best practices.

Whether you are looking to use LinkedIn to build your company profile, extend your reach with employee advocacy or shift gears in your sales - this is what MAVERRIK do with our clients.

Here is how I can help you:

✅️ Book me to speak at your event or in-house conference

✅️ Hire MAVERRIK is train your team in the LinkedIn and Social Selling Best Practices (That get results)

✅️ Get me on your Podcast to preach about the virtues of LinkedIn and Social Selling.

So if you're looking to unlock the full potential of LinkedIn let's talk.

If you want to make an enquiry you can drop me a line to 📧 dean@maverrik.io

I get asked this in every workshop

How to find your sweet spot time to post on LinkedIn ⬇️

Everyone wants to know the best time to post

We want to get the most eyeballs on our content

Here are my observations from 9 years of posting:

👉 I've posted at 8am UK and 1pm UK - engagement levels are similar

👉 I post early (7am) - if I posted later, I forget or get too busy

👉 Tuesday, Wednesday and Thursday are the best days

👉 My posts get most engagement 1-2 hours after posting

👉 Replying to comments quicker, creates more conversations

👉 Replying to comments slower, increases visibility

👉 Evenings can be good, especially in the 6pm - 8pm range

👉 Sticking to a posting time each day helps me build an audience

👉 I post 5+ times per week by choice, a few less would work better

👉 Different times = different people

👉 Weekends, especially Sunday is decent

So here is my advice...

One post won't achieve much, so you need to find a routine which works for you.

Choose a time that works and stick to it

There will always be an expert telling you X time is better

But you've got to be available when you post

Why?

As people comment, you will need to reply

Replying quickly can help you build closer relationships

Yes - you can schedule posts

Yes - you can reply to comments later

But responding to comments as they come in will forge a deeper connection

__________

🙋I'm Dean

I help solopreneurs, salespeople and senior execs to win on LinkedIn

🔱 Give me favour with the gods - like, comment and repost

💰 DM me 🆆🅸🅽 to get clients on LinkedIn
__________

#marketing #technology #leadership 

Everything is easier when you break it down into smaller steps.

It wouldn't be LinkedIn without posts like this.... 

Your profile is the primary education space

Open article: 7 Tips To Level Up Your LinkedIn Profile by Dean Seddon

https://www.linkedin.com/pulse/7-tips-level-up-your-linkedin-profile-dean-seddon?trackingId=j4n2o7Fx1eC2Qk3dGC9wSg%3D%3D

Does this Top Voice badge even matter?

How do you get it and does it make a difference? ⬇️

So, Top Voices have been around for ages.

For a long time, the Top Voice was handed out to a select group and it was hard to understand why people got them.

Some would get them because they were world famous, others would get them and you'd be scratching your head wondering why.

It was a bit hit and miss.

But this year, Community Top Voices were rolled out and the way to get it is more obvious.

These new badges are merit based.

Users up-rank your contributions to LinkedIn's collaborative articles.

As you get more positive feedback on your contributions.

This is all based on merit and topic knowledge than how connected you are or how favoured you are with LinkedIn.

➡️ Does the badge make any difference?

Yes - It does. It's about trust. 

Whilst for many badges might be a vanity metric. 

Awards, Accolades and testimonials all build your social proof.

This badge is a form of social proof.

Other people have found your ideas and knowledge helpful. 

Our prospects are more cautious in making decisions. 

Social Proof of all kinds can help separate you from the crowd.

Social proof builds confidence behind your offer or proposal.

So, how do you get badges? 

We've got a step-by-step on our website, the link is in the comments

#thoughtleadership #marketing #business

Buyers research BEFORE they make an enquiry

Here are 6 ways to help your future clients ⬇️

In 2023, buyers do more research BEFORE they every reach out.

Less than 5% of the buying journey is spent talking to a company / seller.

When they make an enquiry, they've already done their home work.

You need to produce content to help educate your buyer and build social proof online.

It might start on social media, but buyers will Google too.

✅ Ask ChatGPT to turn your social media posts into blogs - post them on LinkedIn, Medium and your own blog (edit first)

✅ Collect Testimonials on your LinkedIn profile and use tools like Testimonial to collect posts, videos and recommendations

✅ Have a business address and phone number - it might be old school but it gives people comfort.

✅ Interview clients in a podcast style format, post them on YouTube so people can learn more about you

✅ Use snippets of No.4 in your social media posting

✅ If you have a good news story, get it into your local newspaper or new site - if people are searching, news will be trusted more than your propaganda.

✅ Host regular webinars and educational events to work as your top of funnel activity - help educate your prospects - it builds trust

It's not enough to just post and message, people research to check out whether you are the right choice for them.

You NEED to help your buyers discovery are the BEST CHOICE

Make sure the information is out there for them to research and learn more about you.

#marketing #business #leadership

Love this 🔥 

I've done them all.

The last one is the best.



Do Lead Magnets work on LinkedIn?

YES..... but you need to follow these tips.

Open article: Lead Magnets on LinkedIn? + 8 ways to promote them by Dean Seddon

https://www.linkedin.com/pulse/lead-magnets-linkedin-8-ways-promote-them-dean-seddon?trackingId=k0CVjH%2FgC6a298j3JNipLg%3D%3D

Are you AFRAID to DM people?

Yes - getting pitches annoying BUT...

You need to stop using content as a way to avoid messaging.

No.1 thing I see....

All the effort thrown at content and nothing at CONVERSATIONS

The fear of rejection gets in the way and you duck messaging.

You need to message.

But that doesn't mean spamming

Ask questions

Make observations

Share insights

Be warm and relevant

Be yourself

Waiting for inbound leads is not a sustainable strategy.

Start turning connections into conversations


#sales #marketing #technology 

I realise this might cost me some sales

But it needs to be said....

Stop making people like me rich ⛔

Start making yourself rich

Some people are addicted to buying courses

They buy course after course but don't implement

⏰ As a reminder

Head knowledge will get you nowhere without...

EXECUTION

The learning really starts when you put theory into practice

Put your credit card down and go take some ACTION

Go make it happen 🖖

#marketing #business #leadership

Making your life online 'social life' more successful

When you don't know what to post, try one of these ideas....

The simplest things work the best ⬇️

➡️ 6 things you don't know about me - tell people things they may not know - it helps build a connection with your connections.

➡️ Here is what I am up to today - tell people where you've been, what your working on and give people a flavour of what you do

➡️ Share a book you are reading - recommend a good book that helped you or exposed you to a new idea.

➡️ Ask a question about a relevant topic - ask people what their opinion is on an issue - polls can be good for this too

➡️ Share a mistake others can learn from - we've all made them, help people learn from your life lessons.

➡️ X years ago, I was (your journey) - share how you've got to where you are, did anything happen along the way people can learn from.

These are easy posts to do and show your audience you are human... 

...not just a profile online.

People buy into people before they buy from people

PS - Check the comments for details on my content challenge

Just these TINY changes will make a HUGE difference

7 tricks to 10x your content ⬇️

I've used every one of these in this post, so you can use this as a template

✅ Tease people with the first 3 lines of your copy - so they click the SEE MORE - Make them curious to know what's below.

✅ Ensure the VALUE is delivered 15 seconds into the read and aim for the value to take 30 seconds to read in full - that will extend the consumption time

✅ TELL people EXACTLY what to do. There is no room for nuance. It's not can it's MUST - be bold in your ideas and opinions.


✅ SPACE is good for getting people to FOCUS on a key point. Big chunks of text is hard to read.


✅ Get the right people paying attention - use an image to tell people the PROMISE of reading the post

✅ Make your images and videos TALLER - taller things are harder to ignore in the feed - this image is 1350px x 1080px

✅ People skim read content - highlight the points you want them to skim first - they skim them and if they like it, they read the whole post.

Are you using these in your content?

I can guarantee if you start use this quick tricks you'll make your content more engaging, easier to consume and more visible in the feed

__________

🙋I'm Dean

I help solopreneurs, salespeople and senior execs to win on LinkedIn

🔱 Give me favour with the gods - like, comment and repost

💰 DM me 🆆🅸🅽 to get clients on LinkedIn
__________

#marketing #technology #leadership

Are you trying 'hook up' as a seller

Here are 5 signs ⬇️

😢 You don't research prospects

🤔 You can't translare your value prop and apply it to individual prospects

🤖 Your last pitch and next pitch are exactly the same

🧮 You think sales is just a numbers game

👾 Your just picking up wins from automation

Sales is about building relationships

Finding, developing and nurturing new opportunities.

Most people believe its a hook up and their job is to find the low hanging fruit.

Sales is more than that.


Marketing is like the Macarena:

🕺 There are the pro's who hit every beat effortlessly.

😁 Some always seem a move or two behind, trying to catch up

😃 There are those who don't get it, but they're living their best life

🐥 And that one person doing the chicken dance

If I had to start over on LinkedIn

Here is what I would do.....

If this makes sense, repost it and subscribe to the newsletter

Open article: LinkedIn from Scratch: How I'd get to £10k revenue FAST by Dean Seddon

https://www.linkedin.com/pulse/linkedin-from-scratch-how-id-get-10k-revenue-fast-dean-seddon?trackingId=YCGYWdh0MuYKo02gwKoBSg%3D%3D

Hosting a masterclass here in London today with Josh Ramirez 

We're talking about social selling in Ai, energy resilience and private jets 🛩

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