Dean Shams's Linkedin Analytics

Everything I do professionally today can be distilled into a single sentence, "It's not about what you want to say. It's about what they want to hear." As a communication strategist, I function as a bridge between these two intentions. I help my clients reframe their brand messages in a way that resonates with their target audience. You will also hear me repeating this line in my consulting work, speaking engagements, and coaching sessions. Let's face it, our words have the power to connect, influence and ignite. I've been utilising that power in my public relations, copywriting, and content development work since I founded my consultancy in 2005. I have since worked with clients from various industries, including fintech, professional services, construction, applied psychology, wellness, and the public sector. One of my most challenging moments was trying to relay the concept of Zoonoses to a target audience with no science background in a press release for the Food and Agriculture Organisation of the UN. (Yea, you are probably thinking, What is that?? Lucky for me, my degree was in life sciences, and I had no problem understanding what it was. ) When I coach people on building their executive presence, I use the same principle. But this time I say, "It's not what you say. It's what they hear." That has helped my clients rethink their verbal and non-verbal communications to build their personal branding and grow their influence. Not bad, considering that I started my career in education and not realising that my hidden talent lies in communication. But one thing led to another, and I gravitated towards realising that talent fully. I am also the author of three books: Speak Smart, Make Your Mark, The Publicity Playbook and The One Thing. In my personal space, I enjoy reading books on the depth and expanse of the human psyche. I (try to) exercise to keep healthy. I travel the world to discover all the diverse, beautiful culture and heritage that our world offers. I love taking long walks by the beach. Join me some time :) Discover more of what I do: www.nabyula.com