Deb Ranelle, MBA, DBA's Linkedin Analytics

➡️ Portfolio: https://www.dranelleportfolio.com/ ➡️ Videos: Colleagues Dish on My Work Style. #1 https://bit.ly/working_w_deb_1 #2 https://bit.ly/working_w_deb_2 What I Do: Use my expertise in strategic planning, tactical execution, and project management across integrated campaigns to drive lead generation, brand awareness, and nurturing. As well as create, develop, and deliver content and assets used across digital and traditional channels with a focus on driving sales and customer lifetime value for B2B and B2C companies. Proficient in email, SEO, SEM/PPC, social media, blogs, direct mail, print, landing pages, videos, and webinars. With a continuous learning mindset and a natural aptitude for project management, I embrace a test-and-learn approach, offering insights based on program effectiveness, and thrive in collaborative environments. Why It Matters: My passion for marketing drives me to continue to learn while being able to incorporate my education and professional background. My experience allows me to create and move initiatives forward that result in sales growth and successful project execution as an individual or in a team t Who I Collaborate With: Sales, Project Managers, Communications, Operations, Products, Creatives, Executive Leadership, Vendors, and Advertising Agencies. What Differentiates Me I hold myself to a high standard of accountability that I show through my actions and results. I strive to make a positive impact while looking at the larger picture and asking questions that help move the department or company forward. I focus on being effective and efficient and having the persistence to push through when faced with challenges or unfamiliar tasks. Tools & Software: HubSpot, Marketo, Canva, social media platforms, Okta, ServiceNow, G Suite, Microsoft Office, Google Analytics, Slack, Teams, Google Ads, LinkedIn Ads, Facebook Ads, Unbounce, and WordPress Core Competencies: Marketing strategy and execution, Integrated marketing campaigns, Content marketing, Agency management, Email, Budget management, Website management, and Project management Experience: >20+ years of marketing experience, partnering with sales teams, vendors, and project management. > 12 years metric analysis and reporting experience, using data to inform and optimize results. > 10 years’ experience ideating and creating content, execution of integrated marketing campaigns, and partnering with agencies. > 6 years team management experience > 6 years budget experience > 16 years' B2B marketing experience, 4 years B2C marketing experience