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Half-Japanese š„·š» half-Brazilian, and always up for a good conversation (or a Coke Zero with lots of ice). So far, Iāve had the privilege of calling three countries home: Brazil, the USA, and Portugal. Iāve always loved connecting with people and finding creative ways to deliver value (check my featured section). I started my career as an international tax consultant at KPMG, but my entrepreneurial spirit pushed me to start a tour-guiding business. I loved meeting people from all walks of life and building relationships. Plus, I had so much fun on the job and always made sure my clients had amazing experiences (and lots of laughs). My journey then led me to the financial and crypto industries, where I worked at Inversa and XP Inc., creating high-converting sales letters to promote investment newsletters. Later, I joined PicPay, where I developed campaigns for millions of users to promote projects listed at their crypto exchange, collaborating with cross-functional teams and thriving in the fast-paced startup environment. Key Achievements: - Generated $1.3M in revenue by writing a high-converting sales letter for a cryptocurrency investment product. - Launched the Crypto Academy and newsletter, educating 1 million users on crypto trends and market insights, achieving a 30%-50% open rate for high-value users, boosting platform engagement and user retention. - Founded and grew a tour guiding business to $900K BRL in revenue over five years, leading more than 60+ trips with clients from the USA, Canada, and Europe. - Achieved top performance in tour sales within two months, surpassing peers by selling premium packages and exceeding targets. - Received three promotions in four years for consistently driving revenue growth and delivering high-impact copywriting campaigns that resonated with target audiences.
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