Debbie Cohen-Abravanel

VP Marketing

Token

VP of Marketing

Marketing Consultant

Rivery

otonomo

Director of Marketing

FoldiMate, Inc.

Responsible for all offline and online marketing activities, worldwide, with an emphasis on USA. Planned a comprehensive marketing strategy which included demand generation, lead generation and collecting deposits. Implemented Hubspot. Played an integral part of the product management by focusing on the customer with customer meetings, surveys and focus groups. Ran a customer help-desk system which during peak periods had hundreds of inquiries a day.

Key Achievements:

- Website generated, on average, 4,000 leads per month and during viral peak times (CES Event) reached over 40,000 leads a month. Presently FoldiMate has over 350,000 potential customers on a waitlist and over 12,500 customers who paid a deposit.
- Increased worldwide brand awareness by generating demand and excitement through website. 
- Developed viral videos, events, PR and content marketing. 
- Increased Facebook social followers from a few thousand to over 100,000 and Instagram from a few hundred to 12,000 
- Planned and executed the strategy for the successful equity crowdfunding campaign on SeedInvest.com

SURE Universal Ltd.

Responsible for customer acquisition via media buying and digital ads. Analyzed the app usage, defined and implemented push notification flows to increase usage, retention and app reviews. Supported product development by creating interactive wire-frames based on usage and user analytics to improve user friendliness and increase customer retention. Initiated content marketing to create brand awareness. 

Key Achievements:

- Learned app marketing from scratch and and defined marketing strategies to meet short term goals. 
- Exceeded my goal. Within 9 months increased app installs from 200,000 to 3 million. My goal was 1 million.
- App reached No.1 position on Google App Store for highly competitive, relevant keywords.
- Implemented timely in-app push notifications to improve user experience and increase both retention and positive reviews in the app store.
- Invited to speak at a mobile app event in London by the owners of the in-app notification tool due to its success on our product. Read the success story here: https://www.linkedin.com/pulse/how-reach-1-google-play-without-any-prior-experience-cohen-abravanel/

LightCyber

Responsible for preparing marketing strategy to reach new customers. Implemented Hubspot marketing automation and created unique and interesting content to increase both brand awareness and demand for the product. Managed an external SDR team to handle initial sales inquiries and to reach out to potential customers.

Key Achievements:
- Converted the website to a lead generation tool. Website previously generated zero leads. 
- Created sales development and lead follow-up processes.
- Increased brand awareness via a variety of low-cost techniques such as creating and sharing relevant, timely, unique infographics and articles and initiating paid remarketing campaigns.

Seculert

Defined lead generation strategy. Implemented Hubspot and initiated all online and offline marketing activities. Developed a marketing program to collect relevant high-quality leads. Seculert emerged as a recognized leader and the CTO was considered a thought-leader in the cyber security industry.

Key Achievements:
- Increased conversions by 500% via the website and blog using analytical skills and conversion knowledge.
- Increased brand awareness via a variety of techniques, including: guest blog posts on notable publications, social activities on major social platforms, industry webinars, and digital ads.
- Increased email open rates, click-through and conversion rates on website, landing pages and other types of advertising via continuous testing and optimizing. 
- Published an APT for Dummies book that was used for demand and lead generation (offline and online)

VP Online Marketing

Clarizen - Work & Project Management

Responsible for devising a marketing strategy and tactics to reach new potential customers. Used my skills to manage a diverse online marketing team. We developed three multilingual websites (English, German and French), PPC campaigns in six languages, and an array of high profile online and offline marketing activities.

Key Achievements:
- Worked closely with SDRs and customer success team to understand their lead and customer requirements and receive regular input and feedback.
- Channel marketing by focusing on various verticals and working with product team to format the on-boarding process according to the customer type.
- Increased conversion rates by 25% by instituting new landing page design with relevant content according to the target audience and/or keyword, plus A/B testing.
- Increased brand awareness via content syndication, social marketing activities and other methods. 
- Discovered new sources of leads and negotiated contract terms.

SEO PPC Plus

Helping small and medium businesses gain traction and leads via keyword research, website analysis, SEO, content marketing, website and landing page optimization and paid campaigns.

Owner

I'm an experienced strategic marketing executive willing to do whatever it takes to get things done, and who has the skills to make your company its market leader.

I have led global strategic marketing, product marketing and product management initiatives for both B2B and B2C companies (cyber security, project management, mobile app, physical consumer product). I'm a rare breed of strategic thinker and problem solver as I have the technological knowledge to back things up. 

I am hands-on in online marketing, event marketing, and marketing automation. I have extensive experience in planning and executing multi-channel lead generation campaigns aligned with the organizations requirements, and have increased brands social followers from zero to tens of thousands.

I thrive in fast moving, dynamic startups that require growth hacking to reach their goals. 

I'm a fast learner, highly analytical, performance and results-driven. 


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