The Chichester Social

My drive and motivation comes from being creative, big-picture thinking, communicating with and inspiring founders and their teams to embrace social media — and all that it can do for their business.
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I know that you want to develop a better relationship with your customers, and to do that you need to feel confident about communicating with them via your social media channels. The problem is, that you don’t feel that you have the time to do a good job or don’t really understand how it works — which makes you feel that you are being left behind, while seeing your competitors embracing social media with apparent ease.

I understand the balancing act of running a business and marketing your business — I’m a small business owner too and finding the time to learn new skills can be challenging or even seem a low priority.  Over the past 7 years I’ve worked with 100s of business owners, some who were right where you are now — the only difference is that they’ve now made social media marketing an integral part of running their business. To get started with me, I’ve made the process as pain free as possible:

1) DM and I'll share a discovery capture form for you to complete
A chance for me to learn more about you and your business marketing goals and to see if we are a great fit for each other. 

2) We’ll agree a plan of action
This could include a strategy after an examination of where you currently are; some training and support 

3) Get social media working brilliantly for you
You’ll feel confident; have all the essential tools at your disposal and the confidence to share the value of your products and services on social media

The next step is in your hands … all you need to do is DM to kick the process off. 

This means that you can finally stop worrying about feeling disconnected and start developing better relationships with your customers for the long-term.

The Chichester Social - thechichestersocial.com

Founder

GoCollaborate Limited

Working with the GoCollaborate team to increase brand awareness by raising the profile of their services, which in turn will bring increased engagement and requests to provide a platform for consultations for more community, and locally-driven, projects.
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Creating and publishing engaging and informative content on the GoCollaborate LinkedIn company page — enabling the team to always have ready access to quality, relevant content to share with their connections

Social Media Marketing Specialist

RUME2

Blurb from Rume2: 'A warm welcome: You all know Debbie right? Well if you don't where have you been! Debbie Ford one of our founding members & an integral part of the Chichester business community with her super helpful business The Chichester Social, Chair at Chichester Cinema, Co-founder of the brilliant business network group Last Friday Club & now from April she will be joining our Rume2 team once a week to help welcome all of you. We are over the moon we have such a positive, friendly & familiar face joining our gang.'

Front of House

Brake, the road safety charity

I managed the social media marketing and campaign engagement for Brake, the road safety charity. 

'We want a world where everyone is free to move in a safe and healthy way, every day. We work to stop road deaths and injuries, support people affected by road crashes and campaign for safe and healthy mobility for all.'

Find out more: brake.org.uk

Freelance Social Media Marketing Consultant

Sudden - bereavement support

I managed the social media marketing and community engagement for Sudden, which is an early intervention service to support people who are suddenly bereaved.

I also write short articles for the website and liaise with users of the service, partners and peer organisations.

Do reach out to me if you are looking to support or sponsor a charity this year in your organisation, or would like to know more about their services supporting individuals and professionals.

Social Media Marketing Manager

I was one of two project managers at D3R and I managed the allocation of developer resource, as well providing the client management and support during any development work - for new builds, ongoing maintenance or ad-hoc pieces of work.

I worked on big brand sites including luxury retail; aspirational travel; fine dining and contemporary, high-end hotel groups.

Project Manager

West Sussex County Council

This workstream was part of a wider strategic programme to enable employees to work smarter, more flexibly and efficiently. The IT refresh impacted approximately 6,000 staff, across over 50 sites in West Sussex. 

My key responsibilities were:

Managing the assigned migrations as a project.  Working to the milestones, raising issues and risks to WSCC and Capita that threatened the plan. 

1.	Responsible for all activities on the plan that are assigned to WSCC resources 
2.	Reported progress, issues and risks on a weekly basis for all tasks assigned to WSCC resources on plan 
3.	Gained an understanding of the business processes in the team migrating to help them with the change
4.	Developed good working relationships with key managers within area to be migrated
5.	Delivered programme awareness roadshows
6.	Created FAQs and other material for the project websites (SharePoint)
7.	Managed and monitored the programme discussion forums  
8.	Attended weekly joint implementation team meetings 
9.	Developed and managed the communications and engagement strategy 
10.	Contributed to organisation-wide communications activities

Change/Project Manager, Flexible IT Platform

Brought in to support stakeholder engagement a month before go live, due to proven track record in supporting big transformational projects.

	Provided advice in relation to communicating with service providers 
	Change impact analysis on providers’ needs to ensure web content and layout supported them
	Developed communications for a variety of stakeholders including customers, in-house staff and providers
	Established effective relationships with Finance, Purchasing and Case Management subject matter experts
	Redesigned the Adults’ Services intranet pages.  This was a key resource for system users and supporting teams  
	Managed the activity under challenging timescales
	Active project team member
	Developed a reporting suite for senior stakeholders
	Produced and maintained FAQs online for Users and Suppliers

Communications and Change Manager, Adults' frameworki

Worked across Finance, Procurement and HR services – July 2010 – May 2011 (Jan – May solely on H2R):

	Developed, managed and monitored Business Readiness Assessments for all 3 projects – these were used to gain further information from key managers about their Services’ understanding of the forthcoming changes presented by the implementation of SAP
	Planned and co-ordinated a series of workshops to increase knowledge about the changes coming for all staff
	Managed communications to and from project managers and monitored completion of any actions
	Developed a reporting suite following the initial go live in October 2010 – findings were shared with senior stakeholders, actions were then followed up to increase support to users and improve the system generally
H2R only:
	Planned and co-ordinated a series of workshops and surgeries for Users to get to engage with the new functionality in both ESS and MSS
	Worked with the Library Service (pilot group) to understand impacts on wider organisational roll-out
	Produced and analysed daily reports following go live in February 2011 – findings were shared with senior stakeholders, actions were then followed up to increase support to users and improve the system generally
	Task managed individuals’ input from HRMI, Employment Services, SAP Support and HR Customer Services Team to ensure I captured all essential feedback to inform stakeholders
	Researched and produced findings and a proposal for Head of People Management to advise on the most effective approach to rolling out Self-Service HR reports for managers

Assistant Change Manager, SAP Programme

Subject Matter Expert for Resources, FSR Programme

	Presented initial resource/programme view to Change Board 
	Worked with Capgemini to deliver a Portfolio Mgt model in order to prioritise FSR projects against varying scenarios – worked closely with programme, project and workstream leads to feed into model
	Final presentation of findings and position on resource challenge for prioritisation focus
	Developed a toolkit to support better planning and forecasting for project managers.  Worked with functional specialists for their inputs

Subject Matter Expert for Resources, Change Programme

	Managed a consistent and compliant approach to business planning and performance management across the Customer Services Directorate
	Managed a consistent and compliant approach to business continuity and risk management across the Directorate
	Represented the Directorate on the External Funding Network on the Steering Group
	Led the Performance Mgt Community - organised monthly meetings, ensured actions were met and learning was shared

Business Planning and Performance Management Officer

Improvement & Development Agency (IDeA)

I did this role alongside my main job with West Sussex County Council.

Regional Liaison Manager and Chair for London and South East Toolkit Local Communities. I also held the national communications role for the Toolkit.

My objective was to help local authorities engage with the national, regional and local government agenda to electronic service delivery and to respond to the ongoing challenge of improving services to citizens through a better understanding of customer need. 

The work on this directly fed into what became the .gov.uk website and improved online services in local and regional council websites for citizens to self-serve or find the information they needed without needing to understand the differences in services provided between, town and county levels.

Regional Liaison Manager (esd-toolkit)

Jobsite

- Worked in a vibrant marketing team specialising in: candidate communications and engagement
- Developed nationwide marketing campaigns

Marketing Officer

As a social media strategist and trainer, I help founders and their teams communicate with their customers effectively and confidently via social media, especially LinkedIn. With over 25 years of experience in marketing, communications and change management, I have the skills and knowledge to create and deliver bespoke solutions for your business needs.

I founded The Chichester Social in 2016, with a vision to make everyone fall in love with LinkedIn and use it to grow their personal and professional brand. I offer workshops, coaching, and consultancy services that are tailored to your goals, industry, and audience. Whether you want to generate more leads, build stronger relationships, or increase your visibility, I can help you achieve your social media objectives.

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Debbie Ford's Linkedin Analytics

Debbie Ford

Want to drive more opportunities from LinkedIn?

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Debbie Ford

Want to drive more opportunities from LinkedIn?

Debbie Ford's Linkedin Analytics