Debbie Umbach's Linkedin Analytics

B2B Technology Marketing is my passion. With a background in marketing, product management and IT consulting at companies ranging from 20 employees to 70,000, including category creators Bitsight, RSA, SAP, Akamai, and Dynatrace, I provide unique experiences, perspectives and leadership to help organizations rapidly grow their revenue and new customer logos. I love working in environments where both strategy and rapid execution are needed. I thrive in learning organizations that value cross-functional collaboration, creativity, and metrics-driven outcomes. Track Record: * Crafted and executed marketing strategies to drive revenue growth (double and triple-digit) and expand customer bases (10-30x) * Grew and developed talented marketing teams (up to 50+) * Launched inaugural industry conference on the topic of business and cyber risk that attracted a senior-level audience (70% VP and above) * Developed a thriving online customer community to improve customer satisfaction and drive upsell revenue * Drove winning analyst relations programs (Gartner Magic Quadrant, Cool Vendor, etc.) * Participated in M&A / acquisitions and associated PR / Communications Specialties: SaaS, Product Marketing, Positioning & Messaging, Product Launches, Competitive Positioning, Channel Marketing, Online Communities, Customer Advisory Boards, Category Creation, Public Relations, Analyst Relations, Growth / Demand Generation, Digital Marketing, Events & Conferences, Talent Management, Cyber Security