LIBERTY Dental Plan

Liberty Dental Plan is a managed dental care benefits administrator that specializes in government-sponsored programs, provides carve-outs to health plans, and arranges for the delivery of cost-effective, quality dental care services by using one of the largest and most credentialed dental networks.  Our goal is to improve the quality of our partners'​ dental programs and improve the overall health of their members.

Vice President of Marketing + Sales Support

Karmic Health Communications

As the principal of a boutique healthcare business consulting and marketing communications agency, I bring a unique blend of in-house and agency experience to my clients including hospitals, clinics, payers, pharmaceutical, and niche medical services. My in-depth understanding of the larger healthcare landscape allows me to create effective and persuasive marketing communications strategies and tactics to support my clients' business goals.

Principal

Wellfit

Wellfit® Technologies, Inc. is a dental fintech SaaS platform start-up that makes patient financing, dental plans, and payment processes simple, transparent, and cost-effective.

Marketing/Media/PR/Communications - Accountable for marketing all products in Wellfit's portfolio.  

Product Owner: TPA (third party administrator) for self-insured, ERISA-compliant dental plans - own strategy, business plan, and P&L.

UI/UX and Patient Experience: Accountable for UI/UX for all products; work hand-in-hand with the development team to design and launch products.

Vice President Marketing

Providence

Developed effective B2B and B2C marketing strategies and tactics to achieve the organizational goals of digital enablement, simplification, and personalization of healthcare experiences. Owned internal communications strategy and generated compelling communications on behalf of Chief Executive Officer (CEO) for targeted audiences. Served as Public Information Officer, guiding all public relations, media relations, and crisis management initiatives to enhance brand image and awareness in the local market. 

Key Accomplishments: 

- Provided all marketing support to accelerate the volume of commercially insured patients across seven clinical institutes to grow high-margin procedures with a $10M - $20M net revenue target.

- Accelerated adoption of commercial payer business in key strategic growth areas, including inpatient and outpatient spine surgical volume, spine deformity surgical volume, and spine deformity conversion rate to an acute rehabilitation unit.

- Redefined, branded, and launched the midwifery program with a new positioning for the entire maternity service line. Successfully attracted millennial, commercial-paying patients in alignment with the hospital’s business goals.

Executive Director, Marketing & Communications

Alliance HealthCare Services

Forwarded organizational objectives through frequent communications with investors, conveying Alliance’s mission, goals, needs, and opportunities. Developed a portfolio of marketing tactics to build brand awareness and goodwill. Planned and implemented multi-year marketing strategies with short- and long-range goals aligned with the organization. Coached and mentored team members to continuously pursue excellence. Maintained current knowledge of trends in marketing and healthcare to skillfully advise executive leadership on critical strategic decisions.
Key Accomplishments: 

- Built a robust and scalable marketing department/team from the ground up based on the needs of the business. Created cohesive and strategic goals across Corporate Communications, Marketing, and Investor Relations functions.

- Enhanced media relations, deployed effective PR campaign, and conceptualized and delivered investor communications during a period of significant transformation with majority shareholder and business classification change (from publicly held to privately held).

Senior Director, Corporate Communications, Marketing & Investor Relations

Center for Diagnostic Imaging

Led a team of five seasoned marketing professionals to create data-driven marketing campaigns targeting B2B and B2C segments resulting in measurable business growth. Partnered with sales, operations, and clinical leadership to gather business requirements and set strategic priorities. Identified target audience and developed targeted messaging and advertising to increase market share.

Key Accomplishments: 

- Spearheaded marketing for the opening of de novo centers, including all aspects of messaging, digital and traditional marketing, PR, and sales collateral for each local market.

Director, Retail Marketing

Fairview Health Services

Augmented customer use and loyalty through campaigns to increase product awareness, preference, and impression. Engaged with consumers, employers, physicians, and insurers through innovative marketing approaches and effective brand management. 

Key Accomplishments: 

-Guided and inspired marketing team responsible for marketing strategy and implementation for 44 clinics and a system orthopedic service line.

- Responsible for a $2.2M budget, exceeding ROI goals for marketing initiatives.

Manager, Marketing

Genentech

Identified and evaluated opportunities to increase market share and revenue growth. Initiated training program adopted throughout the entire primary care sales force. Collaborated with heavily matrixed teams to redesign programs and improve processes yielding gains in productivity and effectiveness. Handpicked for the management intern program. 

Key Accomplishments: 

- Repeated earned recognition in the top 5% of 570 representatives for sales volume growth of Boniva IV injection.

- Designed and facilitated a reimbursement training program for 70 representatives resulting in a 30% increase in product sales.

Medical Representative

Medica

Success creating B2B and B2C direct mail, advertising and product marketing, sales collateral and training materials while managing writing and editorial calendar for quarterly newsletter with circulation of 1M+ (managed care enrollees including commercial, Medicare, and Medicaid).

-Recognized with 2004 Telly Award and 2003 Screen Magazine Star Award for “Kid’s Stuff” television commercial.  

Manager, Marketing & Communications (2002-2005)
Marketing Communications Senior Specialist (2001)
Marketing Communications Specialist  (2000)

Manager, Marketing & Communications

Innovative and accomplished health and dental executive with more than 20 years of marketing, communications, sales support, product, executive counsel, brand management, media relations, and investor relations experience in publicly traded and privately held companies. 

A unique blend of healthcare experience including hospital, payer, start-up, pharmaceutical, and niche medical services. #HealthcareWonk

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