Debjit Sen's Linkedin Analytics

I am a Director of Performance Marketing & ABM at Happay, a leading expense management platform for businesses. With over 11 years of experience in B2B SaaS marketing, I have developed a knack for turning business objectives into reality through effective strategy, optimization, and management of digital campaigns. My core competencies include account-based marketing, performance marketing, and demand generation - the cornerstones of sustainable growth. I have successfully orchestrated multi-channel ABM campaigns across the APAC and MENA regions, significantly reducing customer acquisition costs and boosting pipeline revenues. I have also managed an increasing performance budget, scaled campaigns against tight granular KPIs, and collaborated with content and digital marketing teams to create and execute inbound marketing elements. Throughout my career, I have leveraged my data and process-driven approach, understanding of sales and marketing funnels, attention to detail, and problem-solving abilities to deliver results for B2B SaaS companies. I have also earned certifications in ABM, Inbound Marketing, Advanced SEO, Programmatic Advertising, Google Advertising, and Advanced Web Analytics to further enhance my skills and knowledge. My mission is clear - to maximize pipeline revenue for B2B SaaS companies through effective digital marketing and ABM strategies. I believe that every business has the potential for remarkable growth, and I am committed to making that growth a reality. My success is deeply rooted in my passion for digital innovation, my leadership and mentoring skills, and my alignment with the values and goals of my team and organization.