Deborah Anne Gibbs, PMP, CSM's Linkedin Analytics

I wear many hats. I blend my passion for fitness and health education with skills in content creation, program management and marketing technology. 🎩 Hat #1: Writer and Content Manager I specialize in the following topics: • Marketing operations (MOps), sales and customer experience (CX) • Project management and operations • Fitness, health and medical technology I support both strategy and production, producing formats for applications such as • Marketing: articles, whitepapers, blog posts, social media posts, email • Training: case studies, courses 🎩 Hat #2: Digital Program Manager I lead teams to • Upgrade processes from inefficiency to maturity • Educate audiences through timely digital experiences • Produce cost-effective content and campaigns 🎩 Hat #3: Fitness Operations • Sales: CRM and lead management • Customer service KEY ACHIEVEMENTS ⭐️ Content: • Produced over 500 pieces of educational or marketing content, including books, long-form content and social media posts. • Oversaw technical production of over 29,000 MA assets and 22,400 campaign requests in 7 years. ⭐️ Production hub projects: Managed 2 high-performance Demand Centers: • A 14-person Marketo team completing over 5,000 requests/ year. Increased production capacity by 3,567% in 5 years. • A 10-person Eloqua team publishing app. 100 campaigns/ month. Reduced the errors in assets by 1.7% in 5 months. ⭐️ Portfolio & program management: • Founded and led the Digital Marketing portfolio at TA Digital, growing revenue 5,379% in 5 years. • Led the Campaign Services program at BDO Digital, supporting 20 managed services accounts and app. 16% of agency revenue. ☎️ QUICKEST WAY TO CONTACT ME: Message me via LinkedIn. ----------- 🧰 EXPERTISE • Communications & content • Training • Technology: martech, commerce (POS), AI • Fitness management • Project management • Account management • Portfolio & program management 🧰 INDUSTRY EXPERIENCE • Fitness/ Pilates • Automotive • Consulting • Manufacturing • Medical devices/ life sciences • Technology