Deborah Anne Gibbs, PMP, CSM's Linkedin Analytics

I am a transformer. I lead digital operations teams from inefficiency to maturity, providing our stakeholders with cost-effective digital engagement and profitable growth. I specialize in global delivery and cross-disciplinary martech programs that include content management, marketing automation and analytics. • I drive revenue growth by first listening carefully to the problem, then crafting solutions and strategies. • I deliver innovation by blending data-driven decisions with intuition. • I create agility by empowering teams to embrace change through intelligent process evolution. In short, I relish momentum. I believe digital transformation is the continual process of creating, fine-tuning, learning and then, upgrading what we've built with fresh insight. KEY ACHIEVEMENTS Portfolio & program leadership: • Founded and led the Digital Marketing portfolio at TA Digital, growing revenue 5,379% in 5 years. • Led the Campaign Services program at BDO Digital, supporting 20 managed services accounts and app. 16% of agency revenue. • Developed production processes for hybrid delivery (onshore + offshore) capable of supporting quantities of assets and campaigns. Project management: • Grew revenue in one Demand Center account by 2,960%. Began the project with 1 offshore resource and expanded to a global team of 10-14 people, handling up to 500 work orders/ month. • Managed a large MOPS project with over 900 work orders/ year and up to 70 assets/ work order. I implemented workflows with QA tasks throughout the development lifecycle, reducing the developers’ error rate to under .5% of assets. EXPERTISE • Program management – strategic planning, resourcing, profitability • Project management – managed services, Waterfall/ Hybrid Agile, production hubs & Demand Centers • Portfolio management – go-to-market planning, product ownership, launches • Account management – sales, roadmapping, budgets • Leadership – training, recruiting, project turnarounds • Technology – Adobe Experience Cloud (Marketo, Adobe Campaign, Adobe Analytics, Adobe Target), Hubspot, Pardot, Oracle Eloqua • Communications – digital media (e-mail, websites, social media, SEO), planning and content INDUSTRY EXPERIENCE • Consulting • Fitness/ Pilates • Manufacturing • Medical devices/ life sciences • Automotive • Technology QUICKEST WAY TO CONTACT ME: Message me via LinkedIn.