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Deborah O'Malley's Linkedin Analytics

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Deborah O'Malley

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* Google Analytics Certified digital marketer, highly specialized in Conversion Rate Optimization (CRO), and A/B testing. * Master's of Science (M.Sc.) degree with a focus in eye tracking technology, plus a certificate in graphic design. * Published author of six peer-reviewed journal articles and hundreds of online pieces. * Adeptly analyze websites and shrewdly suggest ways to optimize them, bringing clients more conversions, leads, and money. * Through the lens of applied behavioral economics and marketing psychology, create dynamic content marketing and eCommerce materials; proven Financial Writer with a strong investment/trading track record. * Putting content marketing skills into practice, facilitate dynamic Business Writing For Results workshops (www.BWFR.ca). * Strong design sense, with a keen eye for details (https://www.flickr.com/photos/deborahomalley/); award-winning artist and VJ (www.TheLatestArtists.com). * Early adopter of social media tools and technologies; strong ability to spot and capitalize on upcoming trends. * Conscientious, hard-working, diligent. * Sweet tooth who justifies making homemade fudge (https://www.etsy.com/shop/FudgeFaceFudge) by working it off at the gym.

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