Debra Aho Williamson's Linkedin Analytics

I founded Sonata Insights to help businesses navigate the complex landscape of marketing and AI. After spending almost 20 years as an eMarketer analyst (where I created and led the social media practice), I now offer custom research and advisory services that bust myths and break new ground in demonstrating the transformative impact of AI on marketing strategies and consumer behavior. I provide white papers, research reports, bylined opinion pieces, presentations, podcasts and executive educational sessions focusing on major trends in AI. I'm proud to count IAB, WARC, Datos, Ascendant Network and M7 Innovations as a few of my custom research partners. Where I've been: ➡️ eMarketer analyst for 19 years ➡️ The Industry Standard founding executive editor ➡️ Advertising Age interactive editor What I talk about on LinkedIn: 👩‍💻 How consumers are using (and feeling about) AI 📰 News developments you need to know in AI marketing 💰 Revenue models and business strategies for the major AI companies 📊 The latest data about AI marketing strategies 👩‍💼 The ups and downs of being a new business owner What makes Sonata Insights different: • Hype-free expert insights: I've spent the past 2 decades researching and analyzing the business of digital advertising and have written more than 120 research reports dissecting the growth of social media worldwide. I've seen and heard a lot of hype and overpromising, and AI is no different. I ground all of my opinions in data and research. • A trusted opinion: I've made over 45 TV appearances on major networks including BBC, NBC, and Bloomberg, sharing expert analysis on social media and AI trends. My research and opinions are regularly featured in top-tier news outlets such as the Wall Street Journal, New York Times, AP, Reuters, and Investors Business Daily. Visit www.sonatainsights.com to learn more!