Vervaunt

Scaling DTC ecom clients in the UK, EU, US that spend up to £600k/month on direct response ads across paid social and google ads in ecom.

I love what I do and I’m best at finding innovative strategies to boost LTV/CaC and ultimately drive profitable growth through incremental testing and a road mapping.

Performance Team Lead

Leading the paid media buying for DTC brands generating 5-7 figures in revenue every month. 

My current client verticals: Luxury/Premium fashion, multi-brand beauty retailers and a ready-made-cocktails. Serving across the UK, EU and US with paid media budgets of £30-£200k/month.

My approach to e-commerce growth is creating simple systems that help us to move fast, test fast, and create big swings that unlock new revenue/profit opportunities that support incremental growth.

 I also do my best to keep work fun and exciting for those I work with and mentor.

Senior Paid Media Consultant

Buddy Media Group

I was the first full-time paid media hire in the performance department/team, and helped grow it to 7 employees in 18 months 💪

I drive growth for brands using a full-funnel strategy (meta ads, TikTok, influencers, Google and SEO). I’m experienced in Events, Beauty, Luxury and Hospitality verticals - eg;

Luxury Multi Brand Retailer - Implemented White Listing Influencer Strategy with ad spend up to £60k/month. This delivered a 12x ROAS. 

Luxury Scalp & Hair Care DTC Brand - negotiated iOS 14 and supported new customer acquisition growth - +10-20% MoM. We were one of the early adopters of Triple Whale.

Nationwide Events Venue - Successfully created a real-time, cross-channel report (using super metrics) to accurately review spend, revenue, and orders across 16 venues and deliver actionable next steps every two weeks for paid media. 

Managed and trained up to 2 execs at any time, whilst working with consultants to drive growth for the agency.

Paid Media Manager

VERB Brands | Leading Luxury Digital Marketing Agency

Specialized in Paid Social, PPC, Google/Bing ads and Google Analytics for luxury & and premium eCommerce brands.

Clients I worked on: Gemma By WP Diamonds | Huntsman Savile Row | Calzedonia | Intimissimi

Paid Media Account Executive

Specialist in Technical SEO, Local SEO and Content SEO for luxury restaurants and ecommerce stores. 

Played a leading role in updating the processes used for driving Local SEO performance for our clients.

Was heavily involved in reporting, using Data Studio and Supermetrics to analyse SEO performance.

SEO Clients I worked on: Lyods Pharmacy, Collegiate, Baudoin and Lange, Gaucho & M Restaurants

SEO Account Executive 

Pasta Evangelists

I was involved in a London startup to help disrupt the food market to bring the people of UK fresh artisanal pasta meals of exceptional quality as I combined my SEO and marketing expertise to grow the startup.

I was employed on a 6-month contract to boost the E-commerce SEO value, and help with the day to day running of website.

SEO & Ecommerce Manager

Indian Ocean Hotel

Managed the paid and organic Facebook and Instagram accounts to promote events whilst liasing with Venue and Music band managers. Was also the graphic designer, producing new creative assets for paid and organic channels.

Social Media Manager

Potential Asia

• Worked for an International SEO start up company in Indonesia.
• Involved in managing and maintaining the affiliate networks for Coupofy.com (800+ affiliate store pages) and savvybeaver.ca (140 affiliate store pages).
• Assisted with SEO and a keyword reasearch to generate documents to outsource content work for freelances.
• Gained positive and negative experiences with content automation designed by developers for crawling
competitors websites to generate new coupons.
• Worked as a team of 4 to rank number one for “ebay coupons” on coupofy in USA which saw the site average $5,000 USD/day for week over Black Friday.
• Lead an outreach team of 5 to strategically design and A/B test first emails, follow-ups, replies and subject titles by using PersistIQ and Streak.
• Designed and implemented the outreach guide and handbook to increase productivity and consistency.
• Explored the Google’s Gmail boundaries to avoid having the domain name blocked and marked as spam.
• Experienced the impact the company’s coupon sites can have when relying too much on SEO and when Google releases new algorithms, (i.e The Rank Brain Algorithm hurt the sites tremendously, impacting sale profits).

SEO & Affiliate Marketing Assistent (Global Discount Code Websites)

• Trained and educated on onpage and off page SEO as well as keyword research and planning.
• Brian Dean's Skyscraper technique was the cornerstone to our link building strategy. 
• Gained experience in affiliate marketing
• Built an infographic, called “20 ways drones will shape your future”.

Intern - SEO & Link building (Global Discount Code Websites)

Surf Life Saving WA - First Aid Training Division

Managed up to 6 lifeguards across 4 beaches. Supported their growth whilst working with senior management to ensure SLA were followed across the beaches.

City of Wanneroo Lifeguard Captain

I was one of two lifeguards who guarded the beach from Monday through to Friday, 6am - 2pm. My responsibilities involved patrolling the beach and acted as the first response for first aid. I have been involved in spinal injuries, shoulder dislocations, leg brakes, minor abrasions and shark management.

Professional Beach Lifeguard

TrygFonden

Carried out similar duties to a beach lifeguard in Australia but worked all over the coastline in Denmark, Scandinavia. Acting as the first response to first aid and educating the Danish beach users about the beach and the dangers.

Dannish Coastal Lifeguard

Bunnings

To acknowledge customers, provide expert and efficient advice, stock the shelves and operate the register. Over the course of the 6 years, I worked as a sales expert in the electrical department, replenishment department, and for 90% of the time in the tool shop department whilst also filling shifts at the refunds desk. Essentially, my objective was to solve customers D.I.Y problems.

Sales Expert

Decaz Surf Designs

Decaz surf designs, Perth, WA. 262 likes. This Facebook page shows the work I did during my gap year in 2011 at 17 years of age after graduating from high school.

The business offered customers surf hardware, custom made surfboards as well as repair and surfboard paint services. 

After a year of making it work on my own, and the support from local surfers, it triggered my love for marketing and driving value to the customers. 

Facebook was on the rise, websites were growing and I wanted to learn it all and travel the world whist being at university.

Entrepreneur, Surfboard Shaper, Glasser, Repairer, Designer

Growing DTC Brands 🚀 With Paid Social, Google Ads & Influencers/Creators

I'm from Perth, West Australia, and have lived in London for the past 7 years, learning and understanding how to grow brands digitally.

I’ve had the opportunity to work with amazing and fast-growing businesses.

 1) Vervaunt (right now) - ecom only brands within beauty & fashion

2) VERB Brands - UK's leading luxury digital brand agency - SEO & Paid exposure

 2) Pasta Evangelists (food delivery start-up). 

 3) Buddy Media Group (Influencer Performance First Agency) - helped pioneer their influencer whitelisting offering

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