Deena Priest

Deena Priest Coaching & Consulting

Building high-impact, purpose-driven careers (without burnout or pay-cuts).


Working with corporate leaders and founders, I help break through career plateaus, building purposeful career next steps. 

Email: coaching@deenapriest.com

Founder | Global Career Transformation & Business Strategy Coach | Management Consultant

Serco

Career Coach

Accenture

Led digital strategy projects for consumer goods, retailers and professional services businesses.

Managed and led project teams for large-scale digital transformation, change management and innovation programs.

Part of the team that shaped Accenture's AI proposition for Consulting.

Facilitated workshops for Accenture's Innovation Centre -> helping key clients plan their future strategies.

Managed several key client accounts Client Account Lead -> helping scale Accenture's footprint across Consulting, Digital, Outsourcing & Strategy services.

Digital Transformation & Innovation Consulting 

Part of the Change Management & Talent Consulting function.

Helping PwC client's implement large scale change and transformation programs from a people perspective.

Programs included:

(i) Target Operating Model changes for financial services clients.
(ii) Business recovery consulting for a Global Bank who collapsed during the economic crisis
(iii) Talent advisory for consumer goods businesses.

People & Organisational Transformation Consulting

Various Companies

Lawyer

Executive Coach For Stuck or Unfulfilled High-Achievers in Professional Services & Sales | Build A Purposeful Career Strategy That Delivers Impact & Wealth | Accenture & PwC Consulting | Former Lawyer

📅 Schedule a discussion: calendly.com/deenapriest/career

You’ve sacrificed a lot to climb the career ladder. You may have burnt-out once or twice.

You’re probably mid-late career and ready for your next (meaningful) career chapter.

Imagine a career where your work inspires you every day, where your unique strengths drive lasting influence and where you have full autonomy.


📌 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼

I help high-achieving leaders and business owners build high-impact, profitable and fulfilling careers.

Through one-on-one and group coaching, I empower you to:

1. Move Up with renewed confidence, clarity, and leadership skills.
2. Move On to a new career, portfolio career, or entrepreneurial venture.
3. Move Beyond Burnout by redefining success on your own terms.

We’ll create a long-term vision and road-map road to help you build meaningful, sustainable success —without sacrificing health, family, or well-being.


📌 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵

I coach accomplished professionals from fields like:

• Management, Strategy, Tech, and Business Consulting
• Accounting and Tax Advisory
• Financial Services
• Law
• Sales


📌 𝗘𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻

1. Clarity: A clear vision and roadmap for transitioning into a more purposeful career or role.

2. Control + Confidence: Take back command of your work, energy and influence and believe you can thrive on your own terms.

3. A Strong Personal Brand: Position yourself as an expert with a clear value proposition, making you highly sought after for consulting, board roles or other opportunities.


📌 𝗪𝗵𝘆 𝗠𝗲?

I was once where you are now.

After 20 years in Big 4 Consulting and Law, I found myself at a crossroads.

I wanted to create another level of impact, autonomy and financial control and I am now doing this daily through my people and organizational development coaching.

As a neuro-linguistic programming (NLP) coach, I empower leaders to achieve transformational change, breaking through limiting beliefs to realize what’s truly possible for them in their careers and lives.


📌 𝗪𝗵𝗮𝘁 𝗢𝘁𝗵𝗲𝗿𝘀 𝗦𝗮𝘆

"Her unique blend of skills and experience is invaluable—something I haven’t seen offered by others."
— Zoe McDonald, Lawyer

"I successfully navigated some of my toughest career decisions with her support, including next career steps."
— Ujunwa Ojemeni, Finance Executive


𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗥𝗘𝗗𝗘𝗙𝗜𝗡𝗘 𝗬𝗢𝗨𝗥 𝗖𝗔𝗥𝗘𝗘𝗥?

📅 Schedule a Free Consultation: calendly.com/deenapriest/career

Coach  - Mentor

Life is not a race.

You don't need to have:

→ Figured it all out by 30.
→ Climbed the ladder in your 40s.
→ Stuck it out until retirement at 65.

These rules are made up. 
The timelines are arbitrary.

Life begins when you create your own rules:

𝟭/ 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝗻𝗱 𝗱𝗼𝗻'𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗼𝗻 𝘁𝗵𝗲𝗺
↳What do you truly care about?
↳Family, freedom, impact etc
↳These become your compass.

𝟮/ 𝗪𝗼𝗿𝗸 𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗼 𝗰𝗼𝗺𝗯𝗶𝗻𝗲 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 + 𝗽𝗮𝘆
↳What lights you up? What work feels meaningful?
↳Which of these can you monetise?

𝟯/ 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗲𝗹𝗶𝗲𝗳𝘀
↳Who says it’s too late to change careers or launch your own business?
↳Challenge the beliefs + assumptions that keep you stuck.

𝟰/ 𝗗𝗼𝗻'𝘁 𝗹𝗲𝘁 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 𝗰𝗿𝗶𝗽𝗽𝗹𝗲 𝘆𝗼𝘂
↳What others are doing is irrelevant.
↳Time spent comparing = less time building.

𝟱/ 𝗦𝘁𝗮𝗿𝘁 𝘀𝗺𝗮𝗹𝗹, 𝗯𝘂𝘁 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼𝗱𝗮𝘆:
↳Action builds momentum.

Your job isn’t to fit into anyone else’s story. 

It’s to create your own.

Agree?

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🎯 Follow Deena Priest to build a fulfilling, high-impact career.

I turned my hobby into a business during lock-down.

That period was tough. 

I had two idle toddlers. 
I was working crazy hours in a corporate job. 
And wondered “Why on earth am I doing this?”

So I built my coaching practice alongside my day job. 

Slowly and carefully.

Now I look at the market. 

Last year 100K+ people in Consulting were laid off.
200K people in Tech were laid off. 

Everyone needs a Plan B.  

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: 👇 

1️⃣  𝗗𝗲𝘁𝗮𝗰𝗵𝗲𝘀 𝘆𝗼𝘂 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆:  
↳When you have a focus other than your job, your self-worth won't be so wrapped up in your job title.

If a lay off were to come, it won't hit you as hard.


2️⃣  𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝘀 𝗮𝗻 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝗶𝗻𝗰𝗼𝗺𝗲 
↳Diversified income streams are great. 

There are so many different ways to create income (which you don't think about when in corporate.)


3️⃣  𝗥𝗲𝗱𝘂𝗰𝗲𝘀 𝘆𝗼𝘂𝗿 𝗿𝗶𝘀𝗸 𝗼𝗳 𝗯𝘂𝗿𝗻-𝗼𝘂𝘁
↳Building something that gives you purpose can reduce your risk of burn-out.

A key reason we burnout in corporate is because we are working hard towards goals that aren't necessarily our own.


You can't control the future but you can control how you spend your time in the present.

Are you doing something purposeful in your career?

Are you planning for tomorrow today?

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🔔 I am Deena Priest - career strategy coach to corporate leaders.

Book a call if you're at a career cross-road and want to:
• Plan your next career steps.
• Start a business or portfolio career.

The Career Strategy Coach | Clarity, Confidence + Control For Burntout + Stuck High Achievers | 20+ Years Management Consultant + Lawyer | Speaker

"𝘐 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 16 𝘩𝘰𝘶𝘳 𝘥𝘢𝘺𝘴."

Burnout has become a workplace epidemic.

88% of UK employees experienced burnout in the last two years

𝟱 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗯𝗼𝘂𝗻𝗰𝗲 𝗯𝗮𝗰𝗸 𝗮𝗳𝘁𝗲𝗿 𝗯𝘂𝗿𝗻𝗼𝘂𝘁:👇

1. Examine the causes of burnout
2. Align your work with purpose and values
3. Redefine your career goals to reflect what matters 
4. Up-skill and explore new opportunities for growth
5. Seek support—because you don’t have to do this alone

Your next career chapter starts with the first step.

💡 Swipe through the carousel to discover how to create a career that energises, inspires and fulfills you.

P.S Which step resonates most?

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📩 Ready to take action? DM me to build a burnout-free career that is both fulfilling + impactful

5 Steps to Bounce Back After Burnout_Deena Priest

For 10 years, I made the #1 career mistake on LinkedIn.

I only connected with people I knew.

By limiting my network, I limited my opportunities.

After emerging from 2 maternity leaves and launching my coaching business, I had to work harder than necessary to build new networks. 

I see so many professionals fall into the same trap.

You worry about connecting with strangers or

You think you don't need to build your network, until....

You:

• Lose your job
• Need a new job
• Start a business

The best time to build your network is BEFORE you need it.

Here’s how to truly future-proof your career:👇

1/ Work out the direction you want to take it in
2/ Build your brand with a differentiated value proposition 
3/ Reconnect weekly with your warm network, help them
4/ Create new networks that could help you (and them) in the future

Do this continuously.

You could be one connection request away from your next big opportunity.

Are you prioritising your network today?

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Follow Deena Priest to build a more fulfilling career chapter.

What if your leap from corporate fails?

85% of corporate professionals want to start businesses but fear of failure holds you back. 

𝗛𝗼𝘄 𝘁𝗼 𝗺𝗶𝗻𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝗳𝗮𝗶𝗹𝗶𝗻𝗴:
(Scroll the carousel)

𝟭/ 𝗗𝗼𝗻’𝘁 𝗟𝗲𝗮𝘃𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗣𝗹𝗮𝗻
✔Do your research and have a financial safety net.

𝟮/ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗖𝗘𝗢 𝗺𝗶𝗻𝗱𝘀𝗲𝘁
✔See the bigger picture, takes ownership and drive a vision forward.

𝟯/ 𝗔𝗰𝗰𝗲𝗽𝘁 𝗧𝗵𝗮𝘁 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗜𝘀𝗻’𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹
✔Reframe from "sales" to "bringing value."

𝟰/ 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝘁𝗼 𝗙𝗲𝗲𝗹 𝗔𝗹𝗼𝗻𝗲
✔ Build a support network.

𝟱/ 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗥𝗶𝘀𝗸 𝗧𝗵𝗿𝗲𝘀𝗵𝗼𝗹𝗱
✔ Be honest about how much risk you can accept.

𝟲/ 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗳𝗶𝘁
✔ Define the impact you want to make and why it matters.

𝟳/ 𝗕𝗲 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 𝗦𝗺𝗮𝗹𝗹 (𝗮𝗻𝗱 𝗦𝘁𝗮𝘆 𝗛𝘂𝗺𝗯𝗹𝗲)
✔ Remember, success is a staircase, not a leap.

𝟴/ 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗠𝗮𝗻𝗮𝗴𝗲 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 
✔ Get comfortable making decisions with incomplete information.

𝟵/ 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗟𝗲𝗮𝘃𝗲 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲
✔ Know what you want to be known for and show up consistently.

The transition out of corporate isn’t for everyone.

But if you’re ready to face your fears and take the leap:

👉 Plan strategically.
👉 Prepare mentally, emotionally and financially.
👉 Build the resilience you’ll need to navigate the hardest (but most rewarding) journey of your life.

What else holds people back? 

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Follow Deena Priest to build a more purposeful career strategy.

Leaving corporate

#𝟭 𝘁𝗵𝗶𝗻𝗴 𝗜 𝘄𝗶𝘀𝗵 𝗜’𝗱 𝗱𝗼𝗻𝗲 𝘀𝗼𝗼𝗻𝗲𝗿 𝗶𝗻 𝗺𝘆 𝗰𝗮𝗿𝗲𝗲𝗿:

Created an external Personal Board of Directors.

An unbiased, diverse group of people who 100% have your back.

People you work with have their own:
→ Targets
→ Agendas
→ Relationships 

This means you may:
→ Get pulled in unfavourable directions and
→ Lose sight of what’s important to you

And can lead to you:
→ Burning out
→ Not getting promoted
→ Working on unsuitable projects

Create your own Board comprised of:👇

1. The Mentor
Someone with experience in your field who has achieved the level of success you aspire to.

2. The Challenger
A professional coach skilled in career strategy, personal development, or leadership who will question your beliefs and decisions and keep you accountable to your actions.

3. The Sponsor
A senior leader or influential person in your industry who actively advocates for your advancement.

4. The Networker
A highly connected person who can introduce you to opportunities and key industry contacts.

5. The Confidant
A trusted friend or family member who knows you well and understands your values.

By assembling a well-rounded Personal Board, you'll gain perspective and strong support to navigate your career with confidence.

You’ll wonder why you didn’t do it sooner. 

P.S - What do you think of this concept?

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📌 Follow me Deena Priest to create a fulfilling career with clear direction, without burnout.

When I was 18 I was told:

• 𝘎𝘰 𝘵𝘰 𝘶𝘯𝘪
• 𝘎𝘦𝘵 𝘢 𝘫𝘰𝘣 
• 𝘞𝘰𝘳𝘬 𝘩𝘢𝘳𝘥 𝘶𝘯𝘵𝘪𝘭 𝘳𝘦𝘵𝘪𝘳𝘦𝘮𝘦𝘯𝘵
  
When my daughter is 18 I will tell her:

• 𝘐𝘮𝘢𝘨𝘪𝘯𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘤𝘢𝘳𝘦𝘦𝘳 𝘢𝘵 𝘳𝘦𝘵𝘪𝘳𝘦𝘮𝘦𝘯𝘵
• 𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘴𝘦𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘩𝘢𝘳𝘥 𝘵𝘰𝘸𝘢𝘳𝘥𝘴?
• 𝘋𝘰𝘦𝘴 𝘪𝘵 𝘳𝘦𝘲𝘶𝘪𝘳𝘦 𝘺𝘰𝘶 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘶𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺?

The career options I believed I had in 1999:
-> Lawyer, doctor, engineer.

The career options we have available to us in 2024:

• Employment
• Freelancing
• Passive income
• Portfolio careers
• Business ownership
• (Everything in-between)

The world of work is changing rapidly.

There are more career options available today than at any other time in history.

But first we need to update our beliefs on what is possible.

Do you agree?

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Follow Deena Priest to build your next fulfilling career chapter.

Redundancies in Management Consulting feel personal.

Another 1000+ people let go this month.

One week you're working 60 hours.  
The next? HR removes you from the system.

Don't just put your "Open to Work" badge on.

Turn your hurt or anger into building your own thing:👇

𝟭/ 𝗪𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 do
↳ Craft a vision for what good looks like

𝟮/ 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗹𝗶𝗺𝗶𝘁𝗶𝗻𝗴 𝗯𝗲𝗹𝗶𝗲𝗳𝘀
↳ e.g I'm too old, the market is bad etc
↳ Confidence is critical 

𝟯/ 𝗦𝘁𝗮𝗿𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗰𝗮𝗿𝗲𝗲𝗿
↳ Leveraging your different skills
↳ Future-proofing your income
 
𝟰/ 𝗕𝗲 𝗰𝗹𝗲𝗮𝗿 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿
↳ Shape a differentiated value proposition
↳ Build your brand (not just on LinkedIn)

𝟱/ 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝘀𝗲𝗹𝗹 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 confidently 
↳ Laser focused and intentional
↳ Make yourself unforgettable

𝟲/ 𝗦𝗲𝗲𝗸 𝗵𝗲𝗹𝗽
↳ Accelerate the process with a coach
↳ Build a community 
 

The key is that you:

✅ Leverage your skills
✅ Create something of your own
✅ Network and broadcast your value

And even if you land another job,
 
never ever stop doing the above.

Building your own thing is the best career security there is. 

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🎯 If you're at a career cross-roads, send me a message or book a session.

100% of my clients have seamlessly transitioned into portfolio careers or new roles.

𝟭𝟬 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗰𝗮𝗿𝗲𝗲𝗿 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀

(Scroll the carousel or read below). 👇


𝟭/ 𝗡𝗼𝗯𝗼𝗱𝘆 𝗴𝗶𝘃𝗲𝘀 𝘆𝗼𝘂 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. 
↳You must create it yourself.

𝟮/ 𝗬𝗼𝘂 𝘄𝗼𝗻'𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮 𝘁𝗼𝘅𝗶𝗰 𝗰𝘂𝗹𝘁𝘂𝗿𝗲.
↳Get out of there ASAP.

𝟯/ 𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗹𝘄𝗮𝘆𝘀 𝗵𝗮𝘃𝗲 𝗽𝗮𝘀𝘀𝗶𝗼𝗻.
↳You do need to believe you're making an impact.

𝟰/ 𝗧𝗵𝗲 𝗹𝗼𝘂𝗱𝗲𝘀𝘁 𝘃𝗼𝗶𝗰𝗲 𝗴𝗲𝘁𝘀 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗱 𝘁𝗼.
↳Learn to advocate for yourself.

𝟱/ 𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘃𝗲𝗿𝘆 𝗳𝗲𝘄 𝗼𝘂𝘁𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀.
↳Stop moaning and become one yourself.

𝟲/ 𝗜𝘁’𝘀 𝗼𝗳𝘁𝗲𝗻 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗻𝗼𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄.
↳Don't underestimate the power of relationships.

𝟳/ 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗴𝗲𝘁 𝗮𝗵𝗲𝗮𝗱.
↳The one who best communicates a value proposition does.

𝟴/ 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝘀𝗲𝗹𝗹, 𝘆𝗼𝘂 𝘄𝗼𝗻'𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗾𝘂𝗶𝗰𝗸𝗹𝘆
↳Learn this skill as it is critical (no matter your role).

𝟵/ 𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝘁 𝘄𝗼𝗿𝗸 𝘄𝗼𝗻'𝘁 𝗯𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗲𝗻𝘁𝗼𝗿𝘀.
↳Create your own Board of Directors.

𝟭𝟬/ 𝗡𝗼𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮 𝗯𝗶𝗴 𝗿𝗶𝘀𝗸.
↳Do it now and thank yourself later.


P.S - What else would you add?


----
📌Follow Deena Priest to build a high-impact, fulfilling and profitable career.

10 Uncomfortable Career Lessons

Simone Biles was labelled a quitter by the media.

But she was on a slippery slope with her mental health. 

𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘁𝗼 𝗾𝘂𝗶𝘁 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵.

It may save your:👇

• Mental health
• Physical health
• Relationships & sanity

If you push yourself to:👇

• Deliver (no matter the pressure)
• Stay in a toxic culture (no matter your mental health)
• Stay in an unsuitable career (no matter your happiness)

Eventually it will cost you.

So forget what people think.

Work out what is good for YOU.

Had she not quit, she may have no gold medal today.

There are no prizes for pushing yourself over the edge.

There may be for walking away at the right time.

Do you agree?
------
🔔 Follow Deena Priest to create a more fulfilling career chapter.

𝗙𝗿𝗼𝗺 𝗠𝗼𝗻𝗲𝘆 𝘁𝗼 𝗠𝗲𝗮𝗻𝗶𝗻𝗴.

5 𝗥𝗲𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗜 𝗛𝗮𝗱 𝗮𝘁 𝟰𝟬:

1️⃣ 𝗟𝗶𝗳𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗯𝗼𝘅 𝗼𝗳 𝗰𝗵𝗼𝗰𝗼𝗹𝗮𝘁𝗲𝘀
Forrest Gump was wrong.
It’s more like a subway sandwich: Sometimes great, sometimes stale.


2️⃣ 𝗢𝗳𝗳𝗶𝗰𝗲 𝗷𝗮𝗿𝗴𝗼𝗻 𝗶𝘀 𝗺𝗼𝗱𝗲𝗿𝗻 𝗽𝗼𝗲𝘁𝗿𝘆
“Circle back.” “Low-hanging fruit.”
(To pivot or not to pivot—that is the question.)


3️⃣ 𝗠𝗼𝗻𝗲𝘆 does 𝗯𝘂𝘆 𝗵𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀
It 𝗽𝗮𝘆𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲𝗿𝗮𝗽𝘆 when you’ve had to sit through  meetings about meetings about meetings. 😏


4️⃣ 𝗠𝗲𝗮𝗻𝗶𝗻𝗴 > 𝗠𝗼𝗻𝗲𝘆 > 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗹𝗶𝗸𝗲
The beauty of midlife? Your care factor drops to zero.
Live for yourself—not for Jeff from Legal.


5️⃣ Y𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗽𝗼𝘂𝗿 𝗳𝗿𝗼𝗺 𝗮𝗻 𝗲𝗺𝗽𝘁𝘆 𝗰𝘂𝗽
So fill it with wine, coffee or whatever gets you through. 

Have fun! Life’s too short for bad sandwiches and boring meetings.


P.S - What’s a life lesson you’ve learned about money, meaning, or work?

Stop waiting for permission.  

Take control of your career.  

- Want a promotion? Go after it.  
- Want a portfolio career? Create it.  
- Want to pivot? Make it happen.  

Here’s how:  

✅ Clarify your vision
Define success on your terms.  
What does 'good' look like for you?  

✅ Challenge your fears
Reframe doubts and find role models who’ve done it.  

✅ Design your roadmap
The A - Z of what you need to do.
Build your brand, build your skills, network.

Your career doesn’t belong in the company’s hands.  

Own it. 

The future you’re dreaming of is yours to create.  

—— 
Follow Deena Priest.

Helping high achieving corporate leaders gain clarity, confidence and control of their careers.

𝗛𝗼𝘄 𝘁𝗼 𝗪𝗶𝗻 𝗮𝘁 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 "𝗚𝗮𝗺𝗲 𝗼𝗳 𝗧𝗵𝗿𝗼𝗻𝗲𝘀"

Emerge triumphant without losing your head:  👇


𝟭. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗔𝗹𝗹𝗶𝗲𝘀 𝗮𝗻𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀

𝗟𝗲𝘀𝘀𝗼𝗻: Your boss isn’t the only one who matters. Success comes from understanding the entire chessboard.

𝗔𝗰𝘁𝗶𝗼𝗻: Map out stakeholders across the organisation. Know their priorities, pain points and how you can help them win. 


𝟮. 𝗦𝗲𝗹𝗹 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗦𝗮𝗹𝗲𝘀

𝗟𝗲𝘀𝘀𝗼𝗻: Influence is the secret weapon of corporate leaders. It’s not about closing deals—it’s about closing gaps.

𝗔𝗰𝘁𝗶𝗼𝗻: Perfect your pitch. Whether it’s an idea, a project, or a solution, craft your message to resonate with your audience’s values and goals.


𝟯. 𝗥𝗲𝗳𝗿𝗮𝗶𝗻 𝗙𝗿𝗼𝗺 𝗚𝗼𝘀𝘀𝗶𝗽

𝗟𝗲𝘀𝘀𝗼𝗻: Words are your legacy. Negativity travels faster than you think, and it often outruns the truth.

𝗔𝗰𝘁𝗶𝗼𝗻: Create a culture of respect. Instead of criticism, offer constructive feedback—or say nothing at all.


𝟰. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗬𝗼𝘂𝗿 𝗣𝗲𝗲𝗿𝘀

𝗟𝗲𝘀𝘀𝗼𝗻: Your peers aren’t competitors—they’re collaborators.

𝗔𝗰𝘁𝗶𝗼𝗻: Build bridges, not walls. Celebrate wins, co-create solutions, and foster a culture of mutual trust. Allies should outnumber adversaries.


𝟱. 𝗗𝗼𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗪𝗼𝗿𝗸 𝗙𝗢𝗥 𝗬𝗼𝘂𝗿 𝗕𝗼𝘀𝘀; 𝗪𝗼𝗿𝗸 𝗪𝗜𝗧𝗛 𝗧𝗵𝗲𝗺

𝗟𝗲𝘀𝘀𝗼𝗻: A rising tide lifts all ships. When your boss succeeds, so do you.

𝗔𝗰𝘁𝗶𝗼𝗻: Understand their priorities. Anticipate their needs. Deliver results that make them (and you) look unstoppable.


𝟲. 𝗣𝗹𝗮𝘆 𝗧𝗵𝗲 𝗟𝗼𝗻𝗴 𝗚𝗮𝗺𝗲

𝗟𝗲𝘀𝘀𝗼𝗻: Quick wins might feel satisfying, but lasting success comes from deliberate moves.

𝗔𝗰𝘁𝗶𝗼𝗻: Define your career "North Star." Set goals that excite you, not just the next promotion.


𝟳. 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗩𝗮𝗹𝘂𝗲

𝗟𝗲𝘀𝘀𝗼𝗻: If people don’t know your value, they’ll define it for you.

𝗔𝗰𝘁𝗶𝗼𝗻: Develop your personal brand. Showcase your expertise, build a reputation for authenticity.


𝟴. 𝗛𝗮𝗿𝗻𝗲𝘀𝘀 𝗧𝗶𝗺𝗶𝗻𝗴 𝗔𝘀 𝗬𝗼𝘂𝗿 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻

𝗟𝗲𝘀𝘀𝗼𝗻: Timing is the invisible lever of influence.

𝗔𝗰𝘁𝗶𝗼𝗻: Observe decision-making rhythms. Know when to act and when to step back.


𝟵. 𝗧𝗮𝗸𝗲 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀

𝗟𝗲𝘀𝘀𝗼𝗻: Vulnerability is a strength.

𝗔𝗰𝘁𝗶𝗼𝗻: Own your errors. Reflect, learn and improve. Integrity builds trust faster than perfection.


𝟭𝟬. 𝗔𝗹𝗶𝗴𝗻 𝗪𝗶𝘁𝗵 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗩𝗮𝗹𝘂𝗲

𝗟𝗲𝘀𝘀𝗼𝗻: Not every project is a game-changer. Choose where to invest your energy.

𝗔𝗰𝘁𝗶𝗼𝗻: Not every project is a game-changer. Choose where to invest your energy.


Winning isn’t about stepping over others; it’s about stepping into your power. 

It’s about mastering relationships, building influence and leading with authenticity.

P.S - What else would you add?

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⭐Follow Deena Priest to build a happier, high-impact career (without burnout).

Win at Corporate Games

Burnout is a silent epidemic.

80% of professionals are burnt out or teetering on the edge. (Deloitte)

And how do businesses respond?

They pile on the perks: "meditation apps", "mental health days."

But these band-aids don’t heal the causes:

𝟭/ 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗰𝘂𝘁𝘀
Fewer hands, more work—stretching high performers to their limit.

𝟮/ 𝗧𝗼𝘅𝗶𝗰 𝗰𝘂𝗹𝘁𝘂𝗿𝗲𝘀
 “Always-on” expectations and the client-is-king mentality.

𝟯/ 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗽𝘂𝗿𝗽𝗼𝘀𝗲
Chasing goals that don’t inspire—or worse, feel impossible.

𝟰/ 𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝘆-𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀
Weekend work calls that didn’t need to happen.


What's worse is that even the perks are vanishing as budgets tighten.


So what’s the real fix?

𝟭/ 𝗛𝘂𝗺𝗮𝗻-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
Leaders who truly care about their people.

𝟮/ 𝗥𝗲𝗳𝗿𝗮𝗺𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗲𝗹𝗶𝗲𝗳𝘀
Breaking free from the need to prove your worth through overwork.

𝟯/ 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘄𝗼𝗿𝗸
Jobs or industries where boundaries are respected.

In the end, there is no success or wealth without your health.

Put yourself first.

---
📌 If you’re at a careers cross-road, send me a message or book a call. 

I’m Deena Priest, helping create more fulfilling, high-performing careers (without burnout or a pay-cut).

Dreams and comfort zones can't co-exist.

You will need to give one of them up.

If you dream of a career that includes:

• Meaningful work + great pay
• Growth + progress
• Autonomy
• Impact

Yet you:

• Fear failure
• Crave security
• Doubt yourself
• Have no clear vision

What is going to happen?

Change is scary.

Remaining in the same place next year is even scarier.

You may not have the confidence to pursue your dreams.
You wonder whether meaning + money can co-exist.
You may believe you are lucky to have any job.

Look outside your immediate circle:

People who are building successful portfolio careers.
People who are making successful career changes.
People who are starting successful businesses.
People who are rising into Senior leadership.

A dream becomes a reality when we let go of comfort,

build a vision 

and take action.

Do you agree?

Being a generalist used to be negative:

“Differentiation will be tricky.”
“Jack of all trades, master of none.”
“The market won’t understand what you do.”

Now, it’s very common to step off the straight and narrow career ladder and create your own squiggly career.

The real question isn’t whether you’re a generalist or specialist.

• It’s what value do you create?
• And how successfully can you articulate that value?

Some of the best leaders I’ve worked with have actually been generalists.

They’ve perfected the ability to think cross-functionally, cross-industry etc to create a strong vision and connect the dots.

In theory, the more diverse your experience, the more easily you can reinvent yourself and walk into a role.

For instance, generalist Consultants who have done a bit of process redesign, sales and change management have very broad skill-sets that open up possibilities beyond these three roles.

However, there are some fundamentals that need to be in place for this to be true:

1. 𝗦𝗲𝗹𝗳-𝗯𝗲𝗹𝗶𝗲𝗳 -> if you don’t believe it, no one will
2. 𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 -> clarity on what problems you solve and how
3. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿𝘀 -> what makes you better than others
4. 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗴𝗼𝗼𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 around the value you bring

I've helped many generalists define what they want and how they can achieve it.

Being a generalist can be turned into a competitive advantage when approached in the right way.

P.S - What do you think? Generalist or specialist?
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Follow Deena Priest to create a happier, more purpose-driven career strategy without compromising health or wealth.

How can you move from a burnt out or stuck high achiever to thriving?

👉With clarity, confidence and control.

Here’s the exact coaching process I take you through to reclaim purpose and control: 👇

🌟𝗦𝗧𝗔𝗚𝗘 𝟭: 𝗘𝗫𝗣𝗟𝗢𝗥𝗘 (𝗗𝗘𝗙𝗜𝗡𝗘 𝗦𝗨𝗖𝗖𝗘𝗦𝗦)
↳Craft a clear vision for a fulfilling, high-impact career.
↳Eliminate limiting beliefs (goodbye imposter syndrome).
↳Create focus and prioritisation.


🌟𝗦𝗧𝗔𝗚𝗘 𝟮: 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥 (𝗕𝗨𝗜𝗟𝗗 𝗔 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗥𝗢𝗔𝗗𝗠𝗔𝗣)
↳Design the transformation plan.
↳Develop self-leadership, a winning mindset, networking strategies and a standout personal brand.


🌟𝗦𝗧𝗔𝗚𝗘 𝟯: 𝗘𝗫𝗘𝗖𝗨𝗧𝗘 (𝗧𝗔𝗞𝗜𝗡𝗚 𝗕𝗢𝗟𝗗 𝗔𝗖𝗧𝗜𝗢𝗡)
↳Stay accountable with my weekly check-ins.
↳Implement systems to create impact, without burning out.


🎁 𝗣𝗥𝗘-𝗖𝗛𝗥𝗜𝗦𝗧𝗠𝗔𝗦 𝗕𝗢𝗡𝗨𝗦
Sign-up to work with me before 13th December and enjoy January FREE.

(Prices increase by £1,000 after this and spots are limited.)


Here’s what’s waiting for you:👇

✅ 6 months 1:1 coaching + VIP access to me for in-between support.

✅ A sustainable, high-impact career strategy. 

✅ Membership to an exclusive community of leaders building purposeful careers.


Start 2025 with energy.
End 2025 with impact + fulfillment.

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆, 𝗯𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹 𝘃𝗶𝗮 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘂𝗻𝗱𝗲𝗿 𝗺𝘆 𝗻𝗮𝗺𝗲 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗮 𝗗𝗠.

--------
I am Deena Priest, 20 years Management Consultant + Lawyer turned Career & Business Strategy coach.

Hustle culture isn't always obvious.

I used to be so proud of how hard I worked.

• Pulling all-nighters
• Working all weekend 
• Cancelling my vacation

(It wasn't unusual for a Partner to call you in the middle of the night and ask you to jump on a call.)

Exhaustion, competition and extreme working hours were the norm.

But once I had my kids, I realized that I had to look after myself so that I could do a good job looking after them.

So I made some serious changes.

Hustle culture rewards the wrong behaviors.
 It's very easy to get caught up in it.

No wonder that 80% of the workforce are on the brink of burnout.

If you don't look after yourself, eventually it will catch up with you.

• Say NO
• Get some sleep 
• Make time for exercise
• Nurture your relationships

And if hustle culture spills over into toxic culture, get out of there. 

There are a multitude of other things you could be doing with your career.

In the end, the only people who care about your well-being are you and your family (especially your kids.) 

So make it a priority.

You cannot pour from an empty cup.

Who agrees?

Always stay one step ahead in your career.

You may be grinding away trying to do a good job at work.

Or cruising along on autopilot.

Until suddenly, the business restructures.

Future-proof your career strategically.

Here’s how:👇

1️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗖𝗮𝗿𝗲𝗲𝗿 𝗩𝗶𝘀𝗶𝗼𝗻

• What does "good" look like in 5 years?
• What's important in your life/career? 


2️⃣ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗥𝗼𝗯𝘂𝘀𝘁 𝗖𝗮𝗿𝗲𝗲𝗿 𝗥𝗼𝗮𝗱𝗺𝗮𝗽

• Define a differentiated value proposition.
• Build your personal brand externally.
• Build new networks that will help you.


3️⃣ 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝗰𝗼𝗺𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝘀

• Side hustles, investments or consulting gigs.
• Start building a business whilst in a job.
• Build new skills to help you do the above.

My client, a Senior Director at a Tech Consultancy:

✔️ Gained clarity on her 5 year vision
✔️ Built a network and personal brand 
✔️ Then unexpectedly lost her job

But was able to transition immediately into something more purposeful because she’d already done the groundwork.

Clarity and control set you up for long-term success.

Book a call to plan your career next steps.

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NB: My availability for 2025 is rapidly diminishing so get in touch before all coaching slots are gone.

I joined Consulting to make an impact.

But I lost sight of the meaning.

 Solving big problems and helping businesses transform is what had attracted me.

But over time, I felt I:

• Had no control whether my client work was implemented
• Burnt out working towards other people's goals
• Wasted time on internal, non-value-add activities

Eventually, I realized I’d been operating on autopilot.

After I had my kids, I wanted work to be more fulfilling.

Many consultants worry they can’t combine money and meaning in their careers.

Some leave consulting only to find themselves in:

• Less interesting roles
• With people who aren’t their tribe
• Doing work that feels uninspiring

Leaving may be the answer, but it isn’t always.

Here’s how I’d approach it: 👇

𝟭/ 𝗗𝗲𝗳𝗶𝗻𝗲 𝘄𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 + 𝗶𝗺𝗽𝗮𝗰𝘁 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 
↳ What kind of problems do you want to solve?
↳ What strengths do you enjoy using?
↳ Do you want to be a leader or an individual contributor?

𝟮/ 𝗗𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝗵𝗼𝘄 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸
(Think beyond employment)
↳ A portfolio career, start a business
↳ What's the right environment?

𝟯/ 𝗔𝗹𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀
↳A solid value proposition is essential to stand out.
↳Whatever you do, you’ll need to sell yourself effectively.

Career satisfaction is an art.

It starts and ends with you:👇

1. Having a clear vision
2. Understanding how you hold yourself back
3. Closing the gap 

When you align these three elements, you bring impact + meaning back into your career—without sacrificing financial success.

P.S - Do you think it’s possible to combine money and meaning in your career?

-------------------------------------------
🎯 If you’re navigating a career transition or portfolio career, 𝗗𝗠 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻.

👉𝗥𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝘃𝗶𝗲𝘄: "𝘋𝘦𝘦𝘯𝘢'𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘴𝘬𝘪𝘭𝘭𝘴 𝘭𝘪𝘧𝘵𝘦𝘥 𝘮𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘷𝘰𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘷𝘰𝘳𝘵𝘦𝘹 𝘐 𝘧𝘰𝘶𝘯𝘥 𝘮𝘺𝘴𝘦𝘭𝘧 𝘪𝘯. 𝘚𝘩𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘳𝘦𝘧𝘰𝘤𝘶𝘴 𝘢𝘯𝘥 𝘥𝘦𝘧𝘪𝘯𝘦 𝘮𝘺 𝘯𝘦𝘸 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯, 𝘶𝘭𝘵𝘪𝘮𝘢𝘵𝘦𝘭𝘺 𝘳𝘦𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦."

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