Boston Consulting Group (BCG)

Market Research Analyst

Kantar

Research Manager

Associate Research Manager

ReShape Co.

Developed a marketing and business expansion strategy which increased the social media presence, increase in sales and boosted the brand visibility in the new market. Found solutions which helped the client to attract more customers by redesigning the price.

Marketing Consultant

University of Warwick

SSLC Careers Representative of MSc Marketing and Strategy, represent the voice of the cohort to the career plus team and work with the university to find solutions. 
Analysed the main concerns of students with regards to the career plus and worked with the careers team, conducted information sessions, increased the number of appointments and also the schedule which helped the students to take advantage of the service in a effective way, this added up to the student experience,

Student Staff Liaison Committee's Career Representative

Proprep UK

As a student ambassador, I am in charge of building the brand image of the product in the university.  Conducting market research and identifying different segments and targeting the correct segment and customer acquisition are few of the key tasks

Student Ambassador

Hindustan Coca-Cola Beverages Pvt Ltd

Lead a team of interns whereby a campaign was organized and executed for a brand which successfully attracted college students. The campaign laid a foundation for brand visibility among youth in Chennai. Analyzed the activities of local competitors across the state which helped the company alter their distribution plan.  Reduced the spending on POSMs by 10% in the last week by understanding the on-ground activities at the stores.

Branding intern

Business Administration Forum of Loyola College

Lead a group of students for the marketing of events conducted by the forum.  Attracted more than 500 students from 40 colleges across India participated in the Annual Cultural Fest “RENETUS” . Raised sponsorship of Rs. 30,000 for the cultural fest.

Public Relations Officer

Conducted market research and found potential market for premium products, eg: Smart Water in North Chennai. As a result, the sale for premium products increased by 2% in next quarter for that area. Negotiated with 4 local restaurants in North Chennai to sign contracts to stock and sell Coca-Cola products.

Market Research Intern

ITC Limited

Conducted marketing research for Finescript (a plastic lead pencil) in Chennai. The market research helped the company evaluate the situation for the brand and divest it as consumer desirability was low and the production of the product was stopped as the product was incurring a loss.  Initiated Handwriting and drawing competitions in 2 schools to spread brand awareness for a brand. 
The

Marketing research and Marketing Intern

The climbers 

Generated sales worth Rs.30,000 for My captain (online courses portfolio of the company). Used social media platforms, influence marketing and SEO for generating sales.

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Deepak Manohar's Linkedin Analytics

Deepak Manohar

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Deepak Manohar

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Deepak Manohar's Linkedin Analytics