Deepak Kumar Prabakaran

Scrollme.today

Founder

C3 Universe

Super Hero

Habitate

Building technology to help brands create happy customer communities.

Chief Executive Officer

Orcaso

A cloud based software for team leaders to plan a to-do list and drive the team to complete it using gamification.

e-con Systems

Marketing Executive

Wipro Limited

Project Engineer

I'm a serial entrepreneur currently building Scrollme.today, c3universe and habitate. I believe in the power of small, simple ideas to change the world. I've been building startups since 2016—and besides my work with startups, I also run C3Universe, a community that helps community managers build better communities. I do it all in public so you can learn from my mistakes and get ideas too! It's a lot of fun—and it works!

The first three months of this year have been full of change. While All of us know that change is necessary for us to grow, The unknown about how much things would change is something that always keeps us anxious. 

That is how these months have been.

I moved from Pune to Bangalore. 🛫 

First time in my career, I started working from the office. 💼

Left amazing colleagues and community of testers at The Test Tribe to build a community of D2C Founders at Simpl and collaborate with great minds there. 👥

But in all these changes, The one thing that remains constant is the thrill of talking to new people, the adrenaline rush of doing events and giving value to so many people at once. 

I recently conducted my first event at Simpl - D2C Unlocked in Jaipur and I met some amazing founders there who are on a mission to build something innovative and help the customers. 

After the event, All the anxiety had vanished and all that is left is me being excited for upcoming events and meeting more community members to be inspired from. 

In this transition period, Ashutosh Garg, Mahesh Chikane, Shivam Kumar Dang,Vishnu Chowdhary 🔥 and Priya M. have always been there to help and support my ideas and I am really grateful to them. 🙏 

I used the familiarity of doing events to ground me for my new job. What do you generally do when joining a new job?

Deepak Kumar

The only way to win on: LinkedIn, Business & Life... 🏆
Hint: It's a boring way, but it works ↴

I like to call this the Community Handshake Funnel [CHF] 🤝

Picture this, 
You're scrolling LinkedIn and find an interesting post 📄
It's like strangers in a crowd, the post has made an impression on you.

Here's where the CHF begins ⚡️:
→ You find content interesting & engage with it
→ Then you engage with it more...
→ You finally hit the follow button 

But here's where the real magic lies ✨:
This relationship, overtime begins to work and 

→ Noticing similarities between you
→ You relate with their humor and values and you're becoming a part of their world and they, yours. 

Now let's break down on what happened: 

→ Finding your content = Visit/impression count (first moment of discovery)
→ Commenting on your posts = Engagement rate

But when you start to relate with their humor, values, and perspective...

You buy their identity = becoming a part of their community. 

→ COMMUNITY. 

It's where the buck stops. 
It's where it ends, and it's also where it begins. 

So, the only way to win at Life, LinkedIn, and Business in 2024, 
is to put yourself out there, post your journey

and make genuine connections 🙌

Your masterclass on LinkedIn ends. 

- Out 

P.S. As a Community man, my pro tip is you take it a step further by making a community and facilitating introductions among your network. 

Like a spider web of sorts 🕸

This is the Community Handshake Funnel [CHF], now go do it!

#community #marketing #funnel 

I will help you build fulfilling communities. It can be for your brand or for yourself! I offer workshops and run a community of people who build communities. I have also created products for community building..

A picture that depicts Community, Funnel, marketing, Engagement and linkedin growth

Woohoo! I am flying so high! 😍 😍

My favorite author replied to my email. 

He checked my course and even asked if I can be on his private email list. 

He inspired me to quit my job and do what I do now. 

Until 2016, I never read books. Not even my academic books.

Then this book changed things.

I was working at Big Corp, MNC. 

I wanted the freedom to do things the way I wanted. 

Be involved in everything from start to finish. 

But, like everyone else, I was scared.

His book "Anything You Want" was my tipping point.

Now, I've made a bunch of things that matter. 

I'm loving how I'm living my life. 

Full Satisfied. No regrets here.

Since then, I've gifted his book to so many people. 

I tell folks about it on podcasts, at events, wherever I go.

And today, I'm getting added to his PRIVATE email list. 

I came here in excitement before even replying back. LOLz.

Tell me how to celebrate this. Gimmee ideas. 😂

Not every signal is a green light for your SDRs! 

You might never get a reply.

Or worse

Chase them away. 😱

You then may ask, how do know this prospect or account is ready to evaluate?

That's exactly what I & Dylan Hey will be speaking about tomorrow at 5PM IST. LIVE! (Link in the comments below) 

We will also cover:

- Prioritizing Buying Signals: Understand which signals matter and when, tailored for all growth stages. 🎯
- LinkedIn Advertising Challenges: Navigate limitations in frequency capping, ad scheduling, and audience targeting. 🤔
- Measuring Signal-Based Selling: Learn to gauge success with actionable metrics and benchmarks. 📊
- Organizational GTM Alignment: Break silos for better Sales-Marketing collaboration and streamlined processes. 🤝

If you have any ABM, LinkedIn Ads or Signal-Based selling questions you want answered please comment with them!

If you write your own posts on Linkedin (no ghostwriters) then comment below. 
I'll follow you. Just for your authenticity now. 

I got invited to set up a community for ZOHO, here's how I'd do it!

I ask myself, why make a community? 

What issue should we tackle with a community that other company departments can't? 

Whether it's marketing, sales, or product teams, a problem they struggle to solve well and don't see fixing in the long run. 

THOSE ARE THE KIND OF PROBLEMS, we want communities to solve. 

I'm aiming to use the power of the community to outshine Microsoft and other big productivity software companies. 

Let me first write down what I know about this company. 

ZOHO has built an ecosystem of SaaS products that powers workplaces, making them PRODUCTIVE. And they do it really well. 

They really love India, its culture, and pushing things to new heights from here. Created a solid team from towns and areas that don't always get the credit they deserve. People like me admire that a lot. 

They're all about the customers. Every chat I've had with the people there showed me they really care about putting CUSTOMERS FIRST and seeing them succeed.

...

....

Watch me at work. 

..

Okay, here's my simple plan. 

ZOHO wants their people to be productive. 

That's such a vague word, especially at the workplace. 

I'll use a proxy here.

"How prepared to be productive"

It's something you do before you buy software to help you out.

Only a small ratio of companies are successful at being productive!

Because any company can buy a tool or software today. But only a few get ready, set up stuff outside the tool, and be prepared for it. 

And some of those "few", ZOHO already works with them. 

Now, let's a build a pre-product community for ZOHO. 

Launching ZOHO Preps.

A community that helps new teams get ready to be productive in under 4 weeks.

And once they're prepared, they're directed to the relevant tools to buy and put to use. 

Prepare a checklist, a process. 

Allow the members to play and re-design them. 

Let the community help and make sure they stay on track.

The successful customers, call them Prep. graduates. They become the symbol of hope. 

Repeat it once a year. 

And that's how a simple community that operates 4-weeks a year can help ZOHO in beating the giants. 

1. We're solving customer activation

2. Shows we care before we sell.

3. Equating Productivity = ZOHO

4. Fixing the non-tech problems

How's my plan? Ah, I forgot to write WHAT IF at the beginning of this post. 

Haha, This is my WHAT IF series. 

If you want me to write a plan for you. 

Tag your company or leave a comment from your company page account. 

Let's GOOOO! 


No amount of skill can match for bad attitude or character. 

Focus on yourself. 
Your intentions. 

Rest can be acquired. 

There are some problems money and skill can solve. And then there are some, no amount of money can help. 

Only grit, patience, humble, honesty, and integrity can take you through.

Do you follow Y Combinator ?

They've a simple advice for all startup founders. 

"Make something people want"

This is as literal as it gets. But, it is painfully hard to do.

After years of trying, I've figured it out.

If you speak with many people every day. You might get to design a product they want.

I have been lucky. I spent most of the last five or six years doing that.

1. Hosting and managing C3. It is where you find the best community managers. They are chatting and buzzing all the time.

2. I did workshops and classes. I taught people how to build communities. But, every time, I learned and evolved.

3. I helped some big-name brands that are way larger than mine, 100 times. I helped the founders and their teams start their communities.

With what I've learned, I bring this new product to the world.

The only tool you'll ever need to create and manage accountability groups! 

It's called the BONFIRE. 

And here's how it works

1. Create your Group Page. 

2. Write down the routine questions. Also, choose how often to check-in.

3. Invite up to 10 people to join. Excluding you.

4. Turn on the Bonfire nudges, and relax!

It's a simple tool on the outside. But, we've fixed many problems with subtle small design features that'll just make you go 👀 WOOAH!

Use BONFIRE to keep your team, community, friends, and family accountable. 

If you wanna be one of the first to join the BONFIRE party, 

then lend me a hand in spreading the word. 

Share this post, tag your cool friends in the comments, 

and I'll slide into your DMs with exclusive discounts on launch day!

Don't go to status meetings. Just BONFIRE them.

BONFIRED

The best spot to find any job needing community management skills! 
Work on things like events, culture, teamwork, and more.

I pulled an all-nighter yesterday and made this special job board for you all.

You don't see many jobs listed there yet. But, soon things will change.

I want you to help me. I want to change it.

If you're hiring, comment below. Tag the friends you know. 

I'm keeping it free to list for the first 100 Jobs. 

If you have fewer than 5000 followers on Linkedin and wonder how to grow, I'll share my content plan today for all to see. This is the first time I'm sharing it! 

As of today, I have over 6,000 followers.

It's a niche base. They have something to do with communities.

I'm gaining 5% more followers each month. That's 300 new followers.

How did I end up there? Let me explain it simply. It's an easy plan.

YOU CAN DO THIS TOO! 

First, figure out why you want followers. 

For me, it is to influence people to build communities and do it the right way. 

Second, who are these people? 

They're either Founders, CXOs, or Community Managers.  

You don't need a big number. You just need the right folks. Sometimes, they might not be many. So don't stress about it.

Now, my Linkedin game plan is to give away $100 of free stuff every day.

Daily $100 Giveaway Strategy. 

I value my content = $$$, 

How much I would have spent to learn this or teach to someone. 

Do you choose Value or Viral?

Need both. 

Viral fills the top of the funnel, and value is at the bottom. 

Viral horizontally improves your following, gets you some fancy numbers, makes your name pop a few times, and even impresses people at times! 

Value content brings you authenticity, credibility, and hence conversion. 

You need both! And here's how I plan it. 

I've 4 content slots per day. 

My $100 game plan. 

If I can hit that $100 mark in 2 tries, then I'll use the last two to publish random thoughts, basically have some fun, and see if they take off viral.

Don't forget, stuff that goes viral is usually the quick and easy kind to make. Plus, they're not super valuable either.

This is how your community man plans.

No SMART goals! 
It's simple. 

Give away $100 worth of stuff for free every day. 
I have 4 chances to do that. 
Finish it early? 
Use extra slots to have fun and go viral.

Community is a shared Identity! 


Clips from the Being Scenius Podcast episode with Deepak Kumar!

Podcast Links:
YouTube: https://lnkd.in/gFxUinBE
Spotify: https://lnkd.in/gis3FF5w

It feels very different when you land on someone's profile to message them how good they are. You see they're using a product that you made.

I've been so excited by the future of scrollme in the past few weeks. I'll tell you why. 

1. I see random shout-outs and reviews that I didn't plan or ask for. 
2. I receive emails enquiring if I'm up for acquisition and LTDs.
3. Accidently landed on many of my networks using Scrollme as their bio-link. 

Scrollme is 10x better than any other link-in-bio tool is what we often. 

But we never intended to do that. 

We figured out a problem.

Our online presence is all over the place.

The link-in-bio tools we found were only half helpful.

Just a bunch of links in one spot.

That's just a fake fix.

We fixed it properly. 

What I want to tell is that, don't run behind competition.Instead of thinking how you can be better than them. Focus on solving the problem well.

Tony Bacigalupo is the one in the photo. I am following his work for the last few weeks, and I can't believe I missed it all these years.

There's so much passion in his writing for communities, bringing people together, and it's real talk. 

I'm a fan of your work now. Thank you for using Scrollme.today

You bring curd. I bring sugar. Together we make Lassi — this is community mantra. 

You make Lassi and sell, that’s business. 
You invite people to make lassi and eat together, that’s community. 

Got the difference?

Many newbie community managers misunderstand what their job is. 

They feel bad when they try to help, but their community doesn't react the way they hoped. 🙁 😥

What they don't understand is

Your job is to not help, but facilitate a culture of helping. 🤝

When someone in the group asks a question, 

you might feel the urge to jump in and help right away. 

But hold on! If you don't wait, others won't get a chance to help. 

Let someone else step up first.🤗

This is a common mistake I've made and learned. 

Many times in C3, I've actually messaged people and asked if they could help.

That's behind-the-scenes work you must put in to see your community come forward. 

Yes, your name and your effort will go unnoticed sometimes. 

But, you see that community is happily moving forward. ❤️

Tell me the goal you want to achieve, I’ll tell you a community that can help you. 

If I can’t, you get $1. 
If I do, then you share this post. 

Comment now. Gooo!

Even if you don’t earn $ a day, make a new friend per day. Your contacts is your wealth!

This is totally off! This is so wrong. 

What you're looking for isn't a community manager but a social manager, 

or even worse, you might hire a community manager and stress them out with unrelated goals like followers, likes, engagements, comments, etc. 

You're trying to build what you don't even understand in the first place.

Please on behalf of all the community managers, I'm telling you, change the job titles. 

First, understand what a community is. 

How is it different from an audience, followership, email list, webinar attendees, etc?

Then figure out if you need a community. 
Not everyone must! 

Match the goals of people and your business. 

Now hire a community manager to figure out the activities that get it going!


You can’t judge a community manager by the number of years experience. 

Because by the time someone is 20, 

He or she might have already built a niche community in thousands, if not hundreds of thousands, monetised and running successfully.

"When you have an idea for a startup...Do you start by building the product or by creating the landing page?"

My answer 👇

8 years ago: build a product
4 years ago: build a landing page
2 years ago: build a waitlist /audience
now: talk to people. 

find one customer. Build for them. 

✅ Make it work for them, and go find another. 
🔁 Repeat till you get 10 customers. 
then create a landing page. Scale! 

#B2B #startup #firstcustomer #saas #business #leadership

My own tested PRO tips to crack networking in any conference or meet-up. 

Many people on Linkedin and Twitter know me from the events.

I admit, it's lot easier to connect when I am the speaker. 
People come to me, and I can do my thing. 

But even if it's not, you can do it. 
You can also make valuable new relationships.

I'm going to list the secret sauces I use. 

Just carry a few cards. 

Don't be the person who hands out cards everywhere. 

Giving out lots of cards does not mean networking success. 

Wtf said that anyway?

Target just 1% of the crowd.

Don't spray bullets! Aim like a sniper, and pick your shots carefully.

Practice small talks. They're such a beautiful thing. 

Learn to ask more than "How are you?"

Listen more than you talk. 

What's more important is to be interested > than be interesting. 

Put on something nice, comfy, and easy.

Bring a water bottle or something to drink.

Don't bring bags. 

...

Hmmm, more advice in the image I've put below. I don't want to repeat the same again. 

But I want to give one pro tip. It's for reading till the end.

"Try to get two people talking each other. In the process you will make a new friend"

I always did. 

I find two people similar, I drag them and introduce right there. 

Now, Go crack that next meet-up. Make new friends and let me know. 

#B2B #networking #marketing #connections #conferences

Cracking Networking, 8 secret pro tips shared in one image

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