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I'm a serial entrepreneur currently building Scrollme.today, c3universe and habitate. I believe in the power of small, simple ideas to change the world. I've been building startups since 2016—and besides my work with startups, I also run C3Universe, a community that helps community managers build better communities. I do it all in public so you can learn from my mistakes and get ideas too! It's a lot of fun—and it works!
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Once again, life gives you a chance to return to school. Would you take it? Not to learn Chemistry, Biology, or Physics. But to learn how to live. Every Sunday, we sit in class. We learn. We chit-chat. We make friends. We grow. Just like the good old school days — But this time, with real-life subjects. 📚 Life Skills – how to sleep better, manage time, think clearly. 🌐 Internet Skills – how to sell online, use AI, create things. 🧠 People Skills – how to lead, speak, negotiate, and connect. Founders, Visionary Leaders, Thinkers, Artists, Writers, and Doers are invited to teach you something new, something they're really good at. every weekend. This is The Weekend School by DNA. Last time, we ran it once. People loved it. We even made a documentary movie, screened it in a theatre, and 140 people watched it live. This time, we're doing it every single weekend. From age 22 till the end — This is a school that grows with you. Not a course. Not a seminar. A whole new school system for grown-ups. And I want you in it. If this speaks to you, fill out the application form. That's all. We’ll see you in class. Application form - https://lnkd.in/gGp4Z2CR
Don’t overthink. It doesn’t matter how far you’ve walked in the wrong direction— you can stop. You can flip the story. You can turn around. That’s what I did yesterday. I’ll be honest— I got distracted. Made some silly decisions. Chased noise. But I hit pause. Owned up. Changed tracks. Wrote one clear email. Made one simple form. And boom—six applications rolled in. In just a few hours. That’s life. Nobody teaches you this in school— how to course correct. How to start again. I want to. I want to build that school. For grown-ups. The Weekend School. Sundays. We sit in a classroom again. We learn. Unlearn. Make friends. Laugh a little. Heal a little. Like the good old days— but this time, with better questions. We start this June. P.S. Want in? Comment “DNA” Not DM. Not email. Just comment. Let’s see who raises their hand first.
time is 12 58 am. my eyes are swollen. dried looking at the screens. Cons of being founder. 99% of what I tried today failed. but that remaining 1% made it all worth.
I wanted to list some things we should be learning past the 20s. 🧠 L - Life Skills Manage your energy better than your time. Sleep like it’s your superpower (because it is). Forgive yourself faster than you forgive others. Handle failure without self-destruction. Save 30% of whatever you make, no matter what. Invest early even if it’s Rs.500 a month. Know basic health — workouts, blood tests, nutrition. Cook 5 healthy meals without recipes. Understand legal basics — agreements, contracts, rights. Read at least 1 serious book every 2 months. Stay bored without reaching for your phone. Quit things that don’t serve you. Delay gratification — hard today, easier tomorrow. Build emotional resilience like a muscle. Make decisions without endless overthinking. Maintain a minimalist lifestyle (clutter = mental chaos). Master focus — kill multitasking. Stay calm under pressure — that's real adulthood. Learn basic survival skills — change a tyre, fix a leak, and first-aid. 🌐 I - Internet Skills Sell without feeling slimy. Write 100 words a day — sharpen your mind. Research fast and filter BS faster. Build a simple online portfolio — you are Googleable. Learn to market yourself — no one else will. Run basic ads — understand reach vs cost. Manage digital reputation — silence > stupid arguments. Use AI tools smartly — it’s not optional anymore. Learn public speaking on Zoom — not just on stages. Validate ideas cheaply before building anything big. Understand online communities — join, engage, build. Learn SEO basics — invisible people stay broke. Build side projects — internet rewards creators. Master basic design — Canva is not optional. Tell better stories — captions, threads, newsletters. Know your data rights — don't just click 'accept all'. Manage digital assets — own your domain, not just social handles. Learn to live without internet sometimes — real life matters too. 🤝 P - People Skills Listen 10x more than you talk. Disagree without being a jerk. Build friendships over decades, not transactions. Give without keeping score. Praise publicly, criticize privately. Spot bullshit early — saves years. Ask great questions — makes you unforgettable. Follow up without nagging. Say No with grace, without explanations. Be interested, not just interesting. Handle office politics without becoming political. Inspire loyalty without begging for it. Learn negotiation — everything in life is negotiable. Solve conflicts without playing the victim. Read body language better than spoken words. Be the calmest person in a heated room. Take feedback without getting defensive. Apologize properly — no 'if I hurt you' nonsense. Mentor someone younger. Always. But schools and colleges don't teach them. That's exactly why I'm building The Weekend School. A School for Grown-ups. Every weekend, we sit in class again and learn. We make friends. We grow together. Comment "The Weekend School", If you want to learn more. Classes Start June.
I'm coming to Delhi. And I want to meet a few people. Just a few. On May 10th night, I’m hosting a small, closed-circle dinner. Not an event. Not a workshop. No mic. No agenda. (Maybe I'll teach a bit about Community building) Founders. Aspiring founders. Designers. Community builders. Writers. Artists. Quiet rebels. Anyone who’s trying to build something. Or someone who just enjoys hanging out with those who do. Drop a comment if you’re in Delhi. I’ll DM you the details. May 10th. Saturday.
Vidhyasri Sathasivam just got admitted to The DNA Weekend School. She’s helped companies get their interfaces right. All sorts of things related to design. And keeps showing up in communities, learning, sharing, growing. But this time, she’s building something else — Clarity. About who she is. What she wants. And where she’s headed next. Vidhya, you’re exactly why we started this school. Curious. Honest. Always learning. "Exactly, can't sit idle" Welcome to The Weekend School by DNA — for grown-ups who aren’t done growing. See you every Sunday. 📝 What's The Weekend School? Every weekend, grown-ups, older than 22 years, sit together and learn something new. Want to learn more? Comment "Weekend". But before that, let's wish Vidhyasri the best!
I confess I don't have a degree in Community Building, I've had to learn everything on my own. I experimented. Failed 99% of the time. Hosted events, Nobody showed up. Embarassed myself. But somehow, every failure took me one step further. I love community even more than I did yesterday. And that's special. Because I read somewhere, only 1% of people in India work on what they love. That's 🤯 Today, after a decade of experience, I am now the author of a book, [Anyone Can Build a Community], Worked with Brands, Creators, Fortune 500, Helping them build communities, Built a Community of Community Managers, ran it for >3 years, with over 1000 people. Built and Scaled Communities > 1 Million in Head Count. Made a Documentary Film, screened it in a Theatre, and had a houseful show. All of this started back in 2015, When I was a volunteer at a Tech Conference, and I saw lots of people, the energy they bring in for the first time in my life. I should say, I'm lucky I found my passion very early in my life. And privileged with food, shelter, and some money to experiment and try things my way. Despite failing at 99% of what I tried, the remaining 1% always took care of the food on my plate. I can't go around advising everyone to take such risks. I know it isn't easy. I’m starting a news "letter". A letter to you. Where I’ll share everything I’ve learned (and still learning) about Community Building, Community-Led GTM, and all things Community. Every night, before I sleep, I’ll write you an email. No skipping. If I don't, send me a text, email, anything, and I'll either gift you $5 or My Book. Whichever you choose. I’ll also bring stories, lessons, and interviews from my friends and leaders in the space. Do you want to subscribe? I'll do it if I get 100 yes on this post. P.S. - That's my Wedding Reception Costume. haha.
Guys, I’m on X (twitter) now. Who wants to connect there? My handle @ deepak910k I’m going build my saas Bonfire Camp 🏕️ completely in public. Every lesson, mistake, move is going to go up as a tweet. Follow to learn from my journey.
today i made the first sale for bonfire. $10 MRR. dude, I know, that's not a lot of money, but that's first. and i must celebrate this. the most weird thing about this is how the transaction happened. it's new co, new product, so we didn't integrate stripe or razorpay yet. so, when the customer said, i want to buy this, i was happy but in trouble. there's no link to click or send. wtf am i supposed to do now. no shame, i digged the qr code yes bank gave us when we created the bank account. i texted him that asking can you transfer to this? give me your gst number, I'll create an invoice for you. literally that's how i made the b2b sale happened. no payment gateway. no invoicing system. no automated onboarding emails, systems, nothing. ofcourse, i need them all, but not now. not for the first 100 customers. i am willing to do the things that don't scale. hey, in the end, money hits the bank account. bonfire journey begins. to keep following the journey, know how i build this saas, how i grow it, follow me, and hit the bell icon!
Founders, you've got friends. You just have not met them yet. Business can get lonely. Keeping a Poker face all the time. The business is down. You don't know whom to ask for help. The business is up. Nobody celebrates it for you. Ha, there's family and friends, but the truth is, they just can't get you. They're on a 9-5 Job. What's a win to them is different. They don't get you. shit life. One day, you get all the money in the account, but life is broke. Hey, I can change this for you. Ask anyone who's part of the DNA Community, they'll tell you how it really is a family. We celebrate each other. We care for each other. Wait, we're kind of a mafia. it's not some BNI sort of group. we're not transactional. we deeply care about each other. we are 67 people right now. I am ready to add 33 more by this month end. whoever wants this, comment below. but there will be an interview, i might even invite you for a cup of coffee before i let you in. this is a protected community. it deserves to be. love, Deepak Community Man
It's 11 pm. I'm still going to post it. It's Sunday. I'm still going to post it. It's the 6th post for the day. I'm still going to post it. It's 3 am, and I... I'm still going to post it. Whatever it is, whenever it is, write and publish. This is not Indiscipline, or Inconsistency, This is how my brain is wired. I care about what I write, Let the algorithm worry about who it reaches to. The moment you publish, you're successful. Not when 100s of people like it.
One Great Movie Can Change Your Life. Let's Watch and Grow Together? There’s something powerful about watching a great movie. Not the blockbusters. Not the box-office records. The quiet ones. The timeless ones. The ones that live inside you forever. Movies where every frame is art. Every dialogue is poetry. Every character is a mirror. Two hours. One story. A lifetime of lessons. When the movie ends, you don't walk out the same person. You carry something with you. Something that quietly upgrades you. Like a software update for your soul. Think about it: "Dead Poets Society" taught us to seize the day. ("Carpe Diem.") "Good Will Hunting" taught us that it’s not your fault. "The Pursuit of Happyness" taught us that dreams demand struggle. "Into the Wild" reminded us that happiness is only real when shared. That’s the power of movies. At The Weekend School, we don’t just teach from textbooks. We learn from the greatest teachers of all time. Movies. We’ll watch movies together. Take notes. Debate. Discover hidden meanings. (And yes — popcorn is on us.) This is not your regular school. It’s a school for grown-ups. A school for dreamers, builders, and believers. After 22 years of age, you come back to class again — but this time, you learn things that matter: L.I.P. Life. Internet. People skills. You grow. You laugh. You make friends again. You don’t just learn. You transform. Are you a young professional? A founder? A creator? If yes, and if you believe in learning from life itself — Comment “School”. I'll share the next steps. Let’s write the next chapter of your life — together.
The news is confirmed. I'm back as "SaaS Founder". & I've a crazy lifetime offer for you. Thanks for all the “Welcome Back” DMs. Means a lot. This time, I’m building at the intersection of: Community × AI × SaaS A tool that puts your group on autopilot mode. Because the purpose of a community is simple: Take people from A to B. From zero revenue to their first $100 From 100 kg to 70 kg A to B. But tell me honestly — Do you even know… How are your members progressing? What are they struggling with? Who’s about to drop off? That’s where this tool comes in: ✅ Checks in with your members ✅ Spots who’s stuck ✅ Sends beautiful weekly summaries I know — this is crazy useful. Let me tell you something even crazier: 📅 If you book a demo with me in the next 48 hours, I’ll give you the product completely free for 365 days. Yes. One full year. No catch. No conditions. No questions asked. To Book a Demo, Comment "Demo".
Who here runs a WhatsApp Group? I’m looking to sponsor your group — for a week, a month, or even an event. Doesn’t matter if you have 10, 15, or 50 members. What matters is: Is your group tightly knit? If you're running a group for: Working Professionals Startup Founders Indiehackers, Artists or Creators … or basically anyone 22+ years old Then I want to talk to you. In return, all I ask is this: Help me spread the word about The Weekend School — A school for grown-ups to learn Life, Internet & People skills. (We meet every Sunday) Reply here or DM me. Let’s collaborate.
10 years ago, I had to fly to Mumbai, Pune, Bangalore just to feel like I belonged to the startup ecosystem. Fast forward to now… Chennai is on fire. Global founders. Elite VCs. Industry giants. All coming together under one roof at the Global Business Conclave 2025. Global EDu Crew Big News, And this time, I’m not in the audience. I’m not sneaking in with a delegate pass. I’m on the damn poster, as the Community Partner. DNA Community is the official community partner of GBC 2025. That means… 👇 My people, you get access to behind-the-scenes updates, private networking opportunities, and an exclusive discount on elite passes. Let me tell you one truth I’ve learned: In business, one thing matters more than anything else — Being remembered. People remember stories. But more than that, they remember faces. So here’s my advice ⭐️ Don’t sit in the back. Don’t stand by the coffee table hoping for a moment. Put yourself in the front row. Ask that question. Say hello. Show up fully. That’s what events like these are for. Event Details: Dates: May 15–16, 2025 Venue: Radisson Blu GRT, Chennai Attendees: 1000+ entrepreneurs, investors, and business leaders Sessions: 30+ workshops and panels Speakers: Over 45 industry leaders, including: Keerthy Suresh – National Award-winning actress and entrepreneur Vijay Pravin Maharajan Pravin – Founder, BitsCrunch Arun Prakash M – Founder & CEO, GUVI Geek Networks Arthi Raguram – Founder, Deyga Organics Jonty Rhodes – International cricket legend and business speaker VR Muthu – Chairman, Idhayam and many more. If you want to be there, And you're part of my community, my follower I have something for you. Comment “Tickets” and I’ll personally send you the exclusive discount code. DNA 🦾
If you’ve an iPhone, MacBook, and $2000 in pocket, you almost got everything you need to start a company. No office required. No hires. (Not day one) Invest $200 in ChatGPT subscription. Build a landing page. Publish content. (Free to post on LinkedIn, twitter, and for blog/newsletters there’s free tools) Buy a CRM. (There’s open source) Talk to people. (Invest time) Close deals. (Give & Take) That’s it! What’s hard in this?
founders don't quit. instead they do this: 2012, i was in college, tried to build a wireless power bank company. failed. 2013, helps companies hire interns (basically my friends), failed at it too. 2015, quits my job, starts a video-first social network platform, failed at it. wasted all the loans i took. 2016: goes to Bangalore, builds a saas, this time, it kind of works, 31,000 users. micro-acquired. 2017: built EAC, Early Adopters Club, failed. 120 folks, but no revenue. 2018: freelanced UI UX job, one thing led to another, i build a design studio where 20+ worked. COVID hits in 2020, everything crashes. 2021: built a saas again, now raised funding >$300k USD, valued at $1.3Million. gains traction. makes revenue. but stuck at scale. 2021: started a community of community managers, ran 100+ meet-ups, monetised, but drained my energy, shut it down in 2025. 2023: built side project, one for creator economy, 5000+ users, but Meta takes down their APIs, app crashes, shut down again. 2024: starts DNA, personal community, ran school, village, even made a documentary film and released in theatre. 2025: built a saas again, bonfire .camp, using AI to solve community problems, onboarding customers, talking people, selling, just like it's my first day as a founder. every failure taught me something. i learned to 1. build, 2. ship, 3. sell, and more importantly 4. repeated it all again, most people quit at 3. you've got to repeat it. for every 100 startups YC funds, only 7 become successful. uber founder built 12 apps before uber. slack founders built 100s of games, none worked, slack finally clicked. you have got to repeat. a true founder never quits. wait for your time, warrior. p.s. - hey i wrote a book on bringing people together, and doing remarkable things. it's called anyone can build a community. let me know if you want a copy in comments.
Sanjeev NC would be happy if this episode's footage went missing. That’s the kind of man he is. just curious. not chasing views. he’s doing the podcast to learn something, not to prove something. so even if the footage disappears, he’s already won. He got what he came for. at one point, we forgot we were recording. and maybe that's why it was good. ironically, these are the people who end up with millions of subscribers. for 1.2 hours, we spoke about: - indie hacking - community-led GTM - networking - building in public - reddit no fluff. no dopamine traps. no “you got this” quotes. just real stories. real stories that happened. thank you, Sanjeev, for inviting me. p.s. Tomorrow, I'm doing a one-on-one consultation, a one-hour chat, where I help you figure out community-led growth for yourself. There's one slot left. If you want it, DM me.
I see too many young folks in their 20s overthinking this whole business thing. Either doing 100 things at once. Or stuck doing nothing at all. Let me tell you, Business is simple. Startup is simple. Success? Mostly accidental. How about this, We do a no-nonsense roundtable. I'll sit with you. I'll tell you everything I’ve learned from running startups for the last 10 years. Look, I’m no Tata or Birla. Just a middle-class guy who quit his job in 2016 to start his own company. First 1.5 years? Wasted. Clueless. Drifting, like most of you might be right now. Then a few mentors walked in. I built a micro SaaS, sold it. Started a studio, hired 20+ folks. Built another SaaS, raised some small funding (>$300k USD) Failed at plenty of things. Still failing, pivoting. But one thing? There was NEVER a month without customers. NEVER a month without revenue. There was always a business running, Enough to put food on the plate, Take care of the family, And most importantly, Do what I love, and get paid for it. I want to help you. Not to become me. But to become better than me. That’s the best reward for any teacher. So, Who wants to join this little roundtable? We’ll do it in some random cafe. You pay for your coffee. You don’t have to pay me a dime. Pay it forward.
I’m happy to share that I’m starting a new position as Founder at Bonfire Camp! Built a tool that runs groups on autopilot.
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