Deepak Kumar Prabakaran

Scrollme.today

Founder

Habitate

Building technology to help brands create happy customer communities.

Chief Executive Officer

C3 Universe

Super Hero

Orcaso

A cloud based software for team leaders to plan a to-do list and drive the team to complete it using gamification.

e-con Systems

Marketing Executive

Wipro Limited

Project Engineer

I'm a serial entrepreneur currently building Scrollme.today, c3universe and habitate. I believe in the power of small, simple ideas to change the world. I've been building startups since 2016—and besides my work with startups, I also run C3Universe, a community that helps community managers build better communities. I do it all in public so you can learn from my mistakes and get ideas too! It's a lot of fun—and it works!

Yesterday I turned 33 🎂 and couldn't have asked for a better birthday. 
This year I got a present, I never could have imagined. 

spent the morning with family,
wife, mom, dad.
good lunch, spa, shopping, 

but then I when I returned home, 

there was my folks, hiding inside my home, before I came, 

my DNA folks, surprised me with this special cake, 

I can now literally say 'folks have gulped my book'

we sang together, had dinner, laughed until we cried, and there was this moment, 

I got letter all the way from coimbatore from Uma Maheswari, Global Kids. 

Then this special gift box from Anusha V, Naruchuvai Foods. 

I look at it all and felt

"I've got it all what I once prayed for. Friends for life."

This is my biggest flex. 
My People. 

100s of messages, voice notes, I'm reading them one by one. 

Thank you. 
Thank you so much. 

Grateful ❤️

Deepak Kumar 🔥

the guy who builds communities differently.

I own it all now:
- iPhone 
- MacBook 
- Apple Watch
- AirPods 
- iPad

But here's the truth about my journey:

I started coding on cardboard boxes.

My mom would cut out "monitors" and "keyboards" from cardboard. I'd press imaginary buttons.
Write input code on the cardboard.
Calculate the output myself.
Acting as my own human compiler.

My mom didn't buy me a computer. 
She made me a computer. 

This post is heading straight to her inbox.

Ever wondered how a $45M funded company actually pitches their product 
Yesterday at The Base, Lokesh showed us how the pros really do it.

(Nope-I’m not sharing the full 2 hours. You should’ve been there 😉)

But here are 3 truths we walked away with about a killer sales pitch:

- Keep it simple.
- Make it unforgettable.
- Tie it to something people experience in daily life.

Here’s the live example Lokesh used at Rocketlane 👇- 

'You buy something on Amazon.
You trust them because you can track the order from packaging to delivery.

Now think about onboarding a new client.

They’ll trust you more if they can track the entire process.
That’s why you need Rocketlane.'

That’s all a pitch is
'make the new idea feel like something they already know, but better.'

Strip your product down to one idea so clear that someone could explain it to a friend five minutes later. 

....
Honest review:

After a day at The Base, your way of thinking about building, pitching, and creating changes forever... Not everyone gets access, but if you’re building, you’ll wish you were there.

Nobody mentors or coaches people at my hacker house. 
I don't either. Let me tell you what it really is:

Imagine 100 brains working together,

in synchronicity, generous and grateful,
for the betterment of each other.

This is almost impossibly hard to build.
This is a system that relies on no individual or company.
We got no secret agenda.
Just people helping people.

I'm telling you again & again, if you got ambitious, smart, and powerful people around you who back you, care for you as a friend, that's leverage.

I'd trade that for any kind of money in an instant.

I refunded ₹ 26,000 yesterday.
Someone paid TWENTY-SIX THOUSAND to join our community and still got rejected.

Here's what happened:

Our process is non-negotiable:
- Interview with 3 existing members (not me)
- 30-minute video call
- Members vote afterward

Yesterday's text from Thina: "we've a situation. candidate failed."

Brutal? Maybe.
Necessary? Absolutely.

What we did immediately:
1. Informed the candidate (no sugar-coating)
2. Refunded EVERY penny instantly
3. Offered 5 complimentary days at Base

"But why the free passes if they weren't good enough?"

Because we're human. 
We could be wrong.

But,
Some things money can't buy. Community standards shouldn't be for sale.

One year ago today, we did something ridiculous.
We built a school from nothing.

No curriculum designers.
No education consultants.
No fancy infrastructure.

And yet's something people still talk about it, till date. 

Just 36 people at IIT research park who believed learning should be different.

We called it DNA School.

For three days, we flipped traditional education upside down:
- 20 year olds became teachers. 

The laughter, the teasing, the raw connections...

But here's the truly insane part:

We documented the whole experiment and released it IN AN ACTUAL THEATER.

A learning community with its own movie premiere?
Who even thinks like that?
We did. 

Sometimes the craziest ideas create the most unforgettable memories.

celebrating the 1 year
at The Base

Building from home is the worst thing. 
Home is for sleeping, cooking, spending time with family or yourself. Nothing else.

When you try to build where you live, you're mixing energies that don't mix. The bed where you rest becomes the chair where you stress. Your brain can't tell the difference between recovery mode and creation mode.

I see it firsthand every day at base where builders who were stuck at home suddenly unstuck when they're surrounded by people doing the same thing.

Find a space like The Base. 
Lock in for 12 months.

Doesn't matter if you're bad at programming. Doesn't matter if you've never done marketing. Your skill level on day 1 is irrelevant.

Learn everything about the problem you're solving. 
Talk to every person connected to your idea. 
Try every possible way to solve it. 
Don't stop. Don't pivot. Don't hedge. 

Do this for 12 months and you won't fail. It's impossible.

Not because you'll suddenly become talented. Because you'll exhaust every path to failure. You'll know the problem so deeply that the solution becomes obvious. 

This is the formula: one idea + 12 months + the right environment + complete commitment = inevitable success.

Hiring someone to write books with me…

There’s plenty of work happening inside The Base: Chennai’s first-ever hacker house.

We have long, deep, and raw conversations here about startups, marketing, fundraising, building, and everything in between.

I’m looking for someone who can turn these conversations into short e-books: small, downloadable PDFs. 

If you’re curious about startups and love writing, this one’s for you.

Write me a short cover letter on LinkedIn or 

email me at 
deepak @thecommunityman .com

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Chennai’s startup ecosystem has a dark side nobody likes to talk about. 
But we deserve better. we are smart and good people. 

We deserve investors who play fair.
We deserve mentors who actually help, not exploit.
We deserve an ecosystem that’s ambitious, open, and inclusive.

We need a community that thinks bigger than any one person or company.
We need founders to act as one tribe, one family.

The world outside is waiting.
VCs. Customers. Opportunities.
They are all out there.

Let's think big.

At The Base, I’ve met dozens of SaaS founders who does $100k. I asked them all the same thing: "Where did you find the first 10 customers?"

The answer:

Linkedin? 🙅🏽‍♂️ No.
Outbound Email? 🙅🏽‍♂️ No.
SEO/Blogging? 🙅🏽‍♂️ No.

This all worked.

But the first came from 'X'. Twitter. 

Why?

Because X is the only platform where early adopters live.
The ones who want to play with things before anyone else.
The ones who place irrational bets that later look obvious.

yet here’s the irony,
I see founders who’ve mastered LinkedIn, Instagram, even YouTube…
with 100k+ followers there…

struggling to cross 1k on X.

Because X doesn’t reward the same things LinkedIn does.

Linkedin rewards:

-status
-storytelling
-authority
-thought leadership

X rewards:

-ideas
-curiosity
-conversations
-Contrarian takes
-Build in public

If you want ego validation → stay on LinkedIn.
If you want your first 10 customers → show up on X.

Oct. 8th. Wednesday.

I'm calling those who want take action, and grow on X:

Let's meet at The Base.
We'll start acing this game.

We can hack X growth,
If we do it as a tribe. We back each other.

Who wants to come? 
Comment "X" to get started.

I watched 30+ startup pitches today at The Base

Most founders make the SAME mistakes:

• No hook
• Too long
• Jargon overload
• Monologuing
• Zero curiosity about customers
• No emotional drive

But here's what blew my mind:

Without ANY feedback, founders fixed 20% of mistakes on their second attempt.

Your brain automatically calibrates after real-world friction. 

The first pitch is projection.
The second is reflection.

When was the last time you practiced your pitch twice?

[YourCompetitor].sucks 
What stops you from buying a domain like this?

To truly love something deeply, you must equally hate its opposite. If you love something deeply, you’ll always hate what ruins it. Love alone is passive; hate gives it direction. 

zoho .sucks
uber .sucks
apple .sucks
amazon .sucks
salesforce .sucks 

You can actually purchase it for < $99. You must. Rage a war. 

As an early-stage founder, taking a hard stance isn't optional it's mandate. Be polarizing. Otherwise, people are going to scroll past you. 

This is how you build a new startup.

War against the competition

Communities usually stop at events, chats, or meet-ups.
But what if they could work like a government?

Today, D.N.A takes that leap.
We’ve officially become the first community to form our own Board of Departments.

We're almost 100 people now. 

Founders,
Creators, 
VCs, 
Ambitious folks! 

Who work like a mafia, helping each other, and grow together. 

Communities have always been underestimated.

They’re seen as “side projects,” “groups,” “networking circles.”
But I believe they are nations in the making.

For me, this is personal.

I’ve spent nearly a decade building communities.
I’ve seen how powerful they can be
helping someone land a job, start a company, or simply find belonging.

So, today I announce the first six departments of D.N.A.

Soon, we’ll announce the department leaders.
Soon, we’ll show how this model works in practice.

D.N.A is not a community anymore. 
It's a micro-nation. 

The Base ❤️

Stop building 'better' products.

It's a trap that most founders fall into.

"Better" means fighting for a slice of an existing market.
"Better" means convincing customers to switch.
"Better" means endless feature wars.

You have two smarter options:

1. Build EXACTLY the same thing
  But hustle harder, move faster, and target the ENTIRE customer base
  (This is how most successful businesses actually start)

2. Build the COMPLETE OPPOSITE
  Take a bold stand
  Create polarization
  Build a cult following
  Become a true brand

"Better" is the middle ground where startups go to die.

The edges are where fortunes are made.

Which path are you choosing?

Tomorrow at The Base,  "Camera, lights, action". 
Let's make your first Instagram/YouTube video. 

Don't worry, it's not as hard as you think. 

You’ve been saying for months:

“Bro I don’t have a camera”
“My room looks ugly”
“I’ll start next month”

Tomorrow we’re killing all those excuses
.
We got the camera. We got the setup. We got the vibe.

You just need to show up with something to say.

Bring a script. Bring an idea. Or just wing it.

Only one rule: No life philosophies copied from Psychology of Money or Rich Dad Poor Dad.

Talk about your thing → your expertise, your problem, your solution.

We’ll put you in front of the camera, 
cheer like best friends while you’re talking, 
and make sure you walk away with your first piece of content.

Basically → your ‘creator era’ starts tomorrow.

Comment "Base" to get started. 

Oct. 7th, Tuesday. 
Chennai.

AI just ate the advertising industry whole.
Tata Gluco Plus's new ad is 100% AI-generated.

Not partially.
Not with human touch-ups.
Completely artificial.

And it's not hiding in some experimental corner of the internet.

It's streaming on:
- Television
- YouTube
- Everywhere that matters

The Pitch Matrix:
How I Actually Sell Stuff.

I use a simple system based on two factors:
- Time available
- Relevance of the person

Here's my framework:

More time + relevant → Tell stories, dive deep
Less time + relevant → Value bomb, leave a hook
More time + irrelevant → Educate lightly, drop breadcrumbs
Less time + irrelevant → Ultra-simple, memorable phrase

With ideal customers, I don't sell at all.
I share specifics until THEY ask "Where can I buy this?"

With someone outside your space?
Keep it stupid simple: "We sell traveler bags."

Check your audience. Check your time. Choose your story.

Remember: The right pitch isn't about what YOU want to say.
It's about what THEY need to hear.

How I sell stuff

It's mind blowing how much you can learn by putting yourself in the room where someone is actually doing what you want to learn. 

I opened my hacker house free for people to come shoot their podcast.
2 hrs of just watching them work = 10x valuable than any online course.

Key takeaways:

Curiosity is non-negotiable. If you don’t genuinely care about the guest or topic, nothing-camera, lighting, or setup will help.

Relationships matter. Know the guest first, for weeks or years if possible. Friend first, host second.

Scripts aren’t optional. No matter how good you think you are at talking, pre-plan your words

Godspeed. 
Never miss an opportunity to visit The Base.

want to grow on linkedin fast?
let me tell you an hack that nobody tells you. 

pay top creators to like and reshare your posts consistently for 6 months. that's it. this single tactic outperforms every "personal branding masterclass" you'll waste money on.

a simple marketing plan any early-stage founder can copy:
steal this. 

Create account on pika .page. 

spend 1 hour a day
built for long-form writing.
focus on writing what you learning, not selling anything. 
(nobody might actually read this).

Build a Gumroad .com page. 

create a checklist, a Notion template, or a short guide that solves a real problem in your niche once a week. Give it away for free but collect emails. (6 hours of writing repurposed)

Run ads for your free resource.

Even a small ad budget (200–500/day) can bring 100s of relevant users into your ecosystem. You're not selling anything. You are building email list. 

Email your list once a week.

Show up with insights, stories, or lessons.
Keep it short. Always end with:
'Follow me on LinkedIn or X for more.'

Repurpose what you write on Pika .page

as (1 Linkedin post + 3 Tweets) per day. 
Linkedin - 300- 600 characters.
Tweet - 100-150 characters. 


Do this for 90 days, 

90 LinkedIn posts
200 tweets
12 free resources
12 emails

You’ll have a content engine, an audience, and real traction all without a marketing team.

Taplio

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