Extramarks Education India Pvt. Ltd.

● Prepared SEO strategy to enhance ranking, traffic, and lead generation.
● Fixed Web Core Web Vitals LCP & CLS by removing unnecessary JS loading, deferring JS and Styles, and
implementing lazy loading.
● Tested and strategized lead generation methods for EM products, such as sidebar banners, in-article promotions,
pop-ups, and form fill-ups.
● Tracked the user's entire journey with event tracking and optimized products accordingly.
● Developed on-page strategies, including tweaking articles with keywords, identifying gaps, and optimizing
content.
● Leveraged GPT 3.5 and GPT 4 prompts for tweaking, outlining, and keyword insertion.
● Conducted outreach for link building and link exchange.

B2C SEO:
● Monetized high traffic pages with adsense or other partners.
● Developed on-page strategies for improved ranking and lead generation.
● Leveraged GPT 3.5 and GPT 4 prompts for automating content improvement and creating SEO-optimized outlines.
● Managed freelance writers and assisted in optimizing on-page SEO.
● Conducted outreach for link building and link exchange.

ASO:
Improved sector and keyword visibility of Extramarks Apps (Learning App and Teaching App)

Assistant Manager - SEO

GeeksforGeeks

Senior SEO Analyst

At GeeksforGeeks

My Core Responsibilities:

(Technical, Semi-Tech and School Content)

-Optimization of Technical and Non-Technical Content includes DSA, Python, Java, C++, etc. School -Domain Content for (Classes 8 to 12), and Govt Exams & other Top Exams Content (UPSC, SSC/Banking) & (GATE, JEE, etc.)
-Writing SEO-Optimized Course Content (Maintaining all the On-Page and Off-Page-Linking requirements) for better search engine visibility.
-Strategizing and Promoting Courses within all relevant Top Pages.
-Optimize relevant keywords, maintaining keyword density, header tags, LSI Keywords, Linking, etc. in current and upcoming courses and articles for better Search Engine Visibility.
-Monthly Performance Audit of Technical & Nontech Articles
-Finding Volume Topics/Domain/Niches, and compiling articles on it.
-Schema Integration on Articles (Article, FAQs, Breadcrumb, etc.)
-Website Core Web Vitals Optimization (Site Speed SEO)
-Analysis of Traffic report and Keyword performance using Google Analytics and Google Search Console and integrated best of our course within our Top article.
-Weekly SEMrush report audit and fixed bugs and errors.
-Weekly Meeting with the SDE team for Tech SEO Fixes.
-Weekly Meeting with Founder (Sandeep Sir) For Discussing Current Status and Future Content Projections.

GeeksforGeeks IDE (Optimization of the GeeksforGeeks IDE platform)
-Contribution to the development and improvement of the GeeksforGeeks IDE
-Researching and incorporating new features and technologies to enhance the user experience
-Collaborating with the development team to ensure seamless integration of new features
-Staying up-to-date with the latest industry trends and best practices in IDE development
-Testing and debugging the platform to ensure its stability and functionality
-Monitoring user feedback and implementing suggestions for improvement
-Communicating effectively with stakeholders and clients to address their needs and concerns

SEO Analyst

Pulsus Group LTD

Search Engine Optimization Analyst

SharkSense_Digital 

Search Engine Optimization Executive

Organic Growth @GeeksforGeeks

With over 5+ years of experience in SEO, I have a proven track record of enhancing digital and organic performance across various industries, including EdTech, B2B, E-commerce, FMCG, and publishing. My ability to think quickly and drive for high performance has significantly boosted the brands I've worked with.

I've worked with well-known brands and startups such as:

1. Gsparisbeauty: A women's lingerie e-commerce brand
2. TheVishnu: Located in Khan Market, this brand specializes in women’s ethnic wear online
3. Paras Dairy: A leading dairy product brand
4. B2B Cet-Enviro: Providers of cooling and cleaning system technologies
5. B2B Kerry: A food and beverages brand
6. Avis India: A prominent car rental company
7. GeeksforGeeks and Extramarks: Notable names in the EdTech sector

Working with tools: WordPress, Google Analytics, Google Search Console. 

If you're interested in learning more or need help with SEO, feel free to reach out!

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