University Living

Senior Product Manager

U2opia Mobile

1. Introduced product gamification in form of Virtual Currency - CB Coins along with ”Daily Login
Reward Module” and “Watch and Earn module” resulting in 229M coins distribution and 202M
coins redemption contributing to +34K $ of revenue stream within first quarter.
2. Achieved whooping surge in the average user engagement time of 1hr 5 mins, Day 7 retention
rates of 19.2%, highest observed DAU of 65K, and MAU of 2M users maintaining an 11% Month
on month increase in DAU and MAU.
3. Carried out 3rd party product integration with MobyCashback for Cashback and Coupons
resulting in 100K INR of sales within 2 months of integration launch.
4. Introduced enhanced Referral module contributing to an increase of ~1.5K referral users DoD
along with achieving ~95% of referred users completing the referral steps.
5. Handled team of 10 delivering 2 telco product solutions:
 - Etisalat Afghanistan: Loyalty program (Rewards Platform for Telco users and
E-Commerce Affiliates)
 - Indosat Indonesia: Adsgift (Ad-based solution for Telco organizations)
6. Working on Go-to-market strategy and product roadmap for another APAC market i.e.
Philippines for Cashbuddy Launch:
 - API integrations of Paymaya and PayPal Payouts for the Philippines users for smooth
Payouts flow.
 - In the process of onboarding 350+ Network Affiliate partners for Geo-based Offers for
Cashbuddy Philippines Market Launch.
 - Designed new user interface and user experience for the Philippines Users.

1. Analyzed, combatted, and reduced Frauds to 0% on Cashbuddy India Platform using curated
3-step security layer implementation - Load Balancer, Fail2Ban, and Google Play Integrity.
2. Carried out Geolocation and Geofencing implementation for Cashbuddy resulting in surge of
~20% more Offer conversion and 150+ more affiliate partner onboardings.
3. Carried out AWS Pinpoint integration for dedicated User journeys resulting in 46%
notification-to-offer conversion, 89% increase in User sessions, and average engagement time
surge from 15 mins to 25 mins.
4. Onboarded 4+ Ad-tech network partners for more ad serving on the platform resulting in +15K$
monthly Ad revenue.
5. Successfully created Go-to-market strategy and drove APAC market launch - Cashbuddy
Indonesia resulting in early adoption rate of 12K users within the first month which contributed
to +10K Revenue in Cashbuddy’s Revenue stream along with achieving 7.6% Day-7 retention
rates.
6. Carried out GoPay Payouts integration contributing to smooth payouts for Cashbuddy Indonesia
users.

Product Manager

1. Carried out “Vaccine-Finder” solution design for Cashbuddy India product users using Public API
integrations provided by ApiSetu (MetadataAPIs, Appointment Availability APIs, and Schema)
which observed 100% adoption rate along with 15% surge in DAU and 10% surge in Average
engagement time.
2. Analyzed and reported ~30% drop-off rates in user onboarding on Cashbuddy, designed New
User onboarding flow that combatted situation, and recorded ~23% decrease in Drop-Off KPI.
3. Recorded View-to-Avail Offer Conversion rate on Cashbuddy at only 23% of overall DAU,
curated User Milestone feature and Extra-Incent Function which resulted in surge of 70% in the
Offer conversion rate and 2% surge in DAU and 1.3% surge in MAU.
4. Designed new automated Milestone and Revenue report schema resulting in improved closing
cycles by 30%.

Senior Product Analyst

Baazi Games

1. Achieved 25% Increase in User Engagement time from an average of 12 mins to 15 mins on
Andriod platform with launch of E-Commerce Reward Store for Ballebaazi App
2. Carried out Product Gamification and distributed over an estimated count of 500,000 BB Coins
to users within a span of 3 months and ended up with revenue equivalent to 6% of overall
platform revenue.
3. Established 32% of User Conversion Rate on the E-Commerce Reward Store
4. Achieved 21.43% increase in User Conversion rate of users joining matches by implementing
dedicated User Journeys using Clevertap.
5. Achieved Google Analytics and Google Tag Manager Implementation for entire BalleBaazi
ecosystem.

Product Analyst

Careers360

1. Designed and shipped B2C Product - College Predictors (JEE Main College Predictor, NEET
College Predictor, GATE College Predictor, NEET PG College Predictor) which generated overall
revenue of over 4 crores INR within first year of launch.
2. Collaboration with Google to provide Cutoff Data along with official resources(URLs) and cutoffs
calculated using advanced algorithms in College Predictors in the form of JSON.
3. Designed and shipped B2C Product - B.tech and MBBS companions which generated overall
revenue of Rs. 8.1 Million INR within first year of launch.
4. Designed and shipped Product Pages such as Exam and Article/News pages - seen maximum
traffic of over 1 Lakh students accessing the Article Page of JEE Main 2019 Result.
5. Designed a designated back-end for Paytm for providing exam detail shown on Front-end for
Paytm’s Education platform in JSON, provided all logic to show all back-end details on Front-end
by collaborating with Paytm Education Domain Product Managers.

Assosciate Product Research

Data and Research Intern

Delhi Metro Rail Corporation Ltd

Worked as an intern in Signaling and telecommunication department. Learned about the various tools and machinery used on the company’s field site. Undergone practical training of Signaling and Telecommunication System, Automatic Train Supervision System, Automatic Train Control System, Operation Control Centre.

Intern

Tikona Infinet Ltd. - India

Worked as an intern in the Network Engineering department and modulated a new way for the company to implement its tools through a self-created project on “Implementation of MIMO based Last Mile wireless Network for Customer Training”

Engineer Intern

Deepesh is a multi-talented Senior Product Manager with expertise in taking real user and company requirements/feedback and developing products that are valuable, innovative, successful, and user-centric. 

Some of the product sectors he has worked in:
1. Gaming products
2. Digital Marketing and Ad-Tech products
3. E-Commerce Products
4. Ed-Tech Products

His main aim is to work in a firm with a professional work-driven environment where he can utilize and apply his knowledge, and skills which would enable him to grow while fulfilling organizational goals and leveling up his skills.

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Deepesh Kumar Gupta's Linkedin Analytics

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