University Living

1. Spearheaded the launch of the Homestay Vertical, targeting key destination countries, driving a 10K MoM increase in unique visitors to homestay pages, achieving a 2.56% lead to visitor ratio, and generating £20K in monthly revenue.Managed the full product lifecycle from concept creation to continuous improvement, optimizing cost structures to ensure affordability while delivering value to the business and users.
2. Led the complete migration from Notify Visitors to Clevertap, successfully integrating events across the website and app, along with deep integrations with CRM, LMS, and CMS, improving operational efficiency. Conducted market research and competitive analysis to support decision-making and align product development with user needs and business goals.
3. Orchestrated personalized Email and WhatsApp marketing campaigns via Clevertap, leading to a 6.3% uplift in average CTR and boosting conversion rates to 11.2%.Managed cross-functional teams and focused on improving the customer journey
4. Rolled out the Price Trends feature on property detail pages, resulting in a 2.2% increase in engagement time, 7.66% growth in recurring visits, and an improved 4.21% lead to visitor ratio. Used data-driven insights to continuously improve functionality and performance.
5. Introduced the Student Discount Bundle for UK properties, improving the lead to visitor ratio by 1.2% and driving 11.32% conversions among key target groups.
6. Developed and launched the Property Onboarding Solution for 267 PBSA providers, boosting monthly revenue by £53.4K and securing 23 minutes of average session time from providers.
7. Launched UL’s first AI-powered chatbot with third-party integrations, reducing missed chat incidents from 38% to 11.2%, while driving a 17.74% lead to visitor ratio and achieving a 7.3% conversion rate.

Senior Product Manager

U2opia Mobile

1. Led the launch of gamified product features, including virtual currency (CB Coins), driving a $34K revenue stream within the first quarter. This involved collaboration with cross-functional teams to ensure the integration of user feedback and market data into product roadmaps.
2. Managed cross-functional teams to enhance user engagement metrics, boosting Day-7 retention rates by 19.2% and increasing the average user session time to 1 hour 5 minutes. Focused on improving the affordability of the platform by optimizing user acquisition funnels and onboarding experiences, contributing to higher retention and reduced churn.
3. Delivered a 100K INR sales increase by successfully integrating third-party cashback and coupon platforms, contributing to an additional revenue stream.
4. Introduced enhanced Referral module contributing to an increase of 1.5K referral users DoD along with achieving ~95% of referred users completing the referral steps. Applied both qualitative feedback and quantitative data to improve the referral process, optimizing the conversion funnel.
5. Handled team of 10 delivering 2 telco product solutions. Drove cross-functional collaboration with marketing, engineering, and UX teams to ensure seamless product delivery:
 - Etisalat Afghanistan: Loyalty program (Rewards Platform for Telco users and E-Commerce Affiliates)
 - Indosat Indonesia: Adsgift (Ad-based solution for Telco organizations)
6. Orchestrated Go-to-market strategy and product roadmap for another APAC market i.e. Philippines for Cashbuddy Launch:
- API integrations of Paymaya and PayPal Payouts for the Philippines users for smooth Payouts flow.
- Onboarded 350+ Network Affiliate partners for Geo-based Offers for Cashbuddy Philippines Market Launch.
- Designed a new user interface and user experience for the Philippines Users.

1. Analyzed, combatted, and reduced Frauds to 0% on Cashbuddy India Platform using curated
3-step security layer implementation - Load Balancer, Fail2Ban, and Google Play Integrity.
2. Carried out Geolocation and Geofencing implementation for Cashbuddy resulting in surge of
~20% more Offer conversion and 150+ more affiliate partner onboardings.
3. Carried out AWS Pinpoint integration for dedicated User journeys resulting in 46%
notification-to-offer conversion, 89% increase in User sessions, and average engagement time
surge from 15 mins to 25 mins.
4. Onboarded 4+ Ad-tech network partners for more ad serving on the platform resulting in +15K$
monthly Ad revenue.
5. Successfully created Go-to-market strategy and drove APAC market launch - Cashbuddy
Indonesia resulting in early adoption rate of 12K users within the first month which contributed
to +10K Revenue in Cashbuddy’s Revenue stream along with achieving 7.6% Day-7 retention
rates.
6. Carried out GoPay Payouts integration contributing to smooth payouts for Cashbuddy Indonesia
users.

Product Manager

1. Carried out “Vaccine-Finder” solution design for Cashbuddy India product users using Public API
integrations provided by ApiSetu (MetadataAPIs, Appointment Availability APIs, and Schema)
which observed 100% adoption rate along with 15% surge in DAU and 10% surge in Average
engagement time.
2. Analyzed and reported ~30% drop-off rates in user onboarding on Cashbuddy, designed New
User onboarding flow that combatted situation, and recorded ~23% decrease in Drop-Off KPI.
3. Recorded View-to-Avail Offer Conversion rate on Cashbuddy at only 23% of overall DAU,
curated User Milestone feature and Extra-Incent Function which resulted in surge of 70% in the
Offer conversion rate and 2% surge in DAU and 1.3% surge in MAU.
4. Designed new automated Milestone and Revenue report schema resulting in improved closing
cycles by 30%.

Senior Product Analyst

Baazi Games

1. Achieved 25% Increase in User Engagement time from an average of 12 mins to 15 mins on
Andriod platform with launch of E-Commerce Reward Store for Ballebaazi App
2. Carried out Product Gamification and distributed over an estimated count of 500,000 BB Coins
to users within a span of 3 months and ended up with revenue equivalent to 6% of overall
platform revenue.
3. Established 32% of User Conversion Rate on the E-Commerce Reward Store
4. Achieved 21.43% increase in User Conversion rate of users joining matches by implementing
dedicated User Journeys using Clevertap.
5. Achieved Google Analytics and Google Tag Manager Implementation for entire BalleBaazi
ecosystem.

Product Analyst

Careers360

1. Designed and shipped B2C Product - College Predictors (JEE Main College Predictor, NEET
College Predictor, GATE College Predictor, NEET PG College Predictor) which generated overall
revenue of over 4 crores INR within first year of launch.
2. Collaboration with Google to provide Cutoff Data along with official resources(URLs) and cutoffs
calculated using advanced algorithms in College Predictors in the form of JSON.
3. Designed and shipped B2C Product - B.tech and MBBS companions which generated overall
revenue of Rs. 8.1 Million INR within first year of launch.
4. Designed and shipped Product Pages such as Exam and Article/News pages - seen maximum
traffic of over 1 Lakh students accessing the Article Page of JEE Main 2019 Result.
5. Designed a designated back-end for Paytm for providing exam detail shown on Front-end for
Paytm’s Education platform in JSON, provided all logic to show all back-end details on Front-end
by collaborating with Paytm Education Domain Product Managers.

Assosciate Product Research

Data and Research Intern

Delhi Metro Rail Corporation Ltd

Worked as an intern in Signaling and telecommunication department. Learned about the various tools and machinery used on the company’s field site. Undergone practical training of Signaling and Telecommunication System, Automatic Train Supervision System, Automatic Train Control System, Operation Control Centre.

Intern

Tikona Infinet Ltd. - India

Worked as an intern in the Network Engineering department and modulated a new way for the company to implement its tools through a self-created project on “Implementation of MIMO based Last Mile wireless Network for Customer Training”

Engineer Intern

Deepesh is a results-driven Senior Product Manager with over six years of experience in building and scaling B2C marketplaces across Proptech, E-Commerce, Gaming, Edtech, Travel, and Adtech. My expertise lies in data-driven growth, product strategy, user engagement, and AI-powered automation.

Currently, I am leading high-impact initiatives at University Living, where I have:

- Increased the Lead-to-Visitor Ratio by 21.18 percent, exceeding the 10 percent target through innovative growth strategies
- Revamped the Property Listing Page, improving lead conversions and engagement, leading to a significant uplift in user interactions and property discovery
- Deployed an AI-powered chatbot, reducing agent response time from 35 seconds to zero seconds for 90 percent of users and improving lead quality by 15 percent
- Launched a new Homestay vertical, generating £20,000 per month in revenue and boosting traffic by 10,000 visitors per month
- Introduced AI Driven Property price trends, increasing engagement time by 14.1 percent and recurring visits by 7.66 percent

I am currently driving AI-powered personalization, predictive pricing, and live-streaming solutions to improve property discovery and student engagement.

With a strong background in data analytics, AI-driven solutions, and marketplace growth, I have successfully scaled multiple consumer products and built marketplace solutions from scratch. I thrive on solving complex user problems and driving business impact through strategic product execution.

Taplio

Deepesh Kumar Gupta's Linkedin Analytics

Deepesh Kumar Gupta

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