Deirdre Gibbons's Linkedin Analytics

I’m an accomplished marketing strategist with 20+ years of success at top-tier financial services firms, leading the design and delivery of integrated marketing programs that drive revenue, attract new business, and create stronger client relationships. Skilled at traditional, direct, and digital marketing, I have a track record of leading data-driven strategy and solutions, with a customer-first mindset, and a relentless focus on connecting marketing activity to business outcomes. I have a strong strategic orientation, complemented by a seasoned ability to tactically implement marketing initiatives, which allows me to see the big picture while also keeping an eye on day-to-day activities. I am experienced at leading cross-functional teams, working in tandem with business partners to translate business priorities into practical marketing strategies, plans, and tactics that deliver bottom-line results. A skilled communicator with a creative and analytic mindset, I can distill complex information into compelling ideas and relatable, engaging content that resonates with customers. I possess exceptional project and process management skills with a track record of leading multiple complex campaigns concurrently. I have adapted to a variety of working environments – from the rigor and discipline of Morgan Stanley to start-up and turnaround situations at New York Life and Dreyfus Mutual Funds. I have an innate curiosity, a keen desire to learn, and am energized by the opportunity to build something new. And I find situations where there is a need to start up, build out, or restructure particularly appealing.