Rova

I oversee Rova's digital and growth marketing initiatives, taking charge of developing and implementing strategies to enhance client acquisition, retention, and lifetime value for the digital banking platform.

Head of Digital Marketing

Crowdyvest

- Led the marketing operations that resulted in the company receiving its first award from the African Fintech Brands Innovation Awards as the most innovative fintech in Nigeria. Crowdyvest was also named the year's most outstanding and promising tech start-up at the 2021 Nigeria Technology Awards.
- Collaborated with cross functional teams (Product, Services, Sales) to establish growth strategies to support revenue goals and ensure customer satisfaction. 
- Developed and executed growth strategies that span from digital and social media, PR, stakeholder engagement, influencer outreach to strategic partnerships and much more.
- Liaised with the product team to revamp product descriptions and develop messaging that resonated with the target audience and increased mobile app usage by 23% in the first quarter.  
- Built strategic relationships with key influencers and bloggers in the financial sector that increased earned media by 45%. 
- Managed the entire funnel from awareness, right down to user growth and retention.
- Developed a unified approach to the company’s overall marketing efforts in collaboration with the product, finance and operations teams.

Head Of Marketing

Pade

I played a crucial role in strategizing and implementing effective methods to increase client acquisition, significantly contributing to the expansion of the organization's client base. I spearheaded initiatives that directly led to a substantial increase in the organization's revenue, thereby driving its overall financial growth and success.

Growth Lead

Avon HMO

- Led the adoption of digital technology to develop innovative healthcare products for underserved Nigerians. Collaborated with the product and sales teams to re-evaluate and refine the customer journey. 
- Identified the different segments of the target market and devised both thematic and tactical digital marketing campaigns to educate customers and ultimately increase conversion rate.  
- Led a strategic marketing workstream to launch and onboard users for Avon TeleDoc, a telemedicine product that was developed during the pandemic to alleviate difficulties faced by Nigerians when accessing healthcare due to the impact of COVID-19. 
- Collaborated with agencies and other vendor partners to achieve business objectives
- Led the strategic communications and positioning of the organisation that resulted in its recognition as one of Companies to inspire Africa by the London Stock Exchange Group and listed among the 10 'Best Companies to Work for in Africa' and as the 'Best Workplace for Millennial Generation' by the Great Place to Work Institute in 2019.

Marketing Lead

- Setup and managed a Google Adwords account that was recognized by Google as one of the best performing Adwords accounts in Nigeria. 
- Created and managed all paid ads channels for the organisation.   
- Launched 3 campaigns in the first year that increased social media followers by 72% and generated over 2,500 leads. 
- I executed strategic digital and social media campaigns, leading to over a million website visitors and attaining a 68% conversion rate for lead generation.
- Grew website ranking in Nigeria from 21,500 to 750 in 6 months.   
- Increased monthly website traffic by 66% in my first 3 months and 154% in 5 months.

Digital Marketing Manager

LionsBet

Lionsbet (now Afriplay) is an online sports betting platform with a wide variety of games and technology enabled virtual games. 
 
- Developed and implemented a go-to market strategy to launch the Lionsbet brand in Nigeria 
- Established structures for growth experiments, optimised the onboarding process for users as well as a feedback process to ensure a seamless customer experience. 
- Conceptualized and implemented growth marketing initiatives across Nigeria that resulted in a 124% increase in the customer acquisition target for the first six months. 
- Introduced a referral system that increased revenue by 18% month-on-month (MOM) 
- Led the implementation of real-time reporting on marketing spend to optimize digital campaigns leading to a 43% reduction in customer acquisition cost (CAC). 
- Implemented marketing campaigns and analysed performance, turned insights into actionable work, created a workflow of steady and prioritised performance adjustments.

Digital & Growth Marketing Manager

Private Property Nigeria

Led the digital marketing team at one of the leading property technology (PropTech) platforms in Nigeria.  
 
- Devised and executed digital marketing strategies - across multiple digital channels (Google display, PPC, Facebook advertising, Twitter advertising, Email marketing, Yahoo Gemini and SEO). that increased website traffic by 25% in the first two months and generated 53% more leads with less spend than the previous campaigns. 
- Collaborated with the sales team to brainstorm new and innovative growth strategies.
- Generated positive reviews and online sentiments from existing users looking to rent new properties and agents on the website. 
- Analyzed customer data, market conditions, and competitor data to improve marketing strategies and brand positioning that resulted in 23% increase in property sales in Q2 2016
- Liaised with the content team to develop creative content that boosted social media engagement rate by 46%. 
- Created another source of revenue for the business by monetizing the website banner spaces with Adsense.

DealDey Limited

- Managed key digital marketing channels, including Google Adwords, Facebook Ads and Email Marketing.
- Provided regular performance reports for management and proposed new strategies to stimulate growth.
- Collaborated with the Strategy & Planning team to develop strategic initiatives to promote different deals under the product and services categories.
- Achieved 25% increase in ROI in the first 3 months after optimizing the Facebook Ad Account. 
- Coordinated 2015 Black Friday Campaign & generated 36% increase in revenue compared to the previous year. 
- Measured performance of all digital marketing campaigns, and assessed against goals (OKRs and ROI).
- Increased average order value by 22% by setting up remarketing campaigns based on user behaviours. 
- Planned, executed, and measured experiments and conversion tests that reduced cost-per-acquisition (CPA) and increased revenue month-on-month (MOM).
- Managed performance marketing initiatives and strategic collaborations with other brands that increased revenue by 36% month-on-month.

Digital Marketing Executive

Maverick Equinox Limited

I was directly responsible for managing clients' social media campaigns from concept development to execution. Coordinated brainstorming sessions for addressing client’s brief, developing ideas, and managing implementation plans. 

Worked on the following accounts:
- Ovaltine Social Media Management
- Campari Digital Strategy & Management
- Samsung Note Gear 3 Social Media Campaign in Nigeria 
- Samsung Galaxy S5 Social Media Campaign in Nigeria

Digital Marketing Analyst

Welcome! I'm Deji Akintade and I am a seasoned digital and growth marketing professional with over a decade of experience. I’m skilled in creating and implementing multichannel marketing campaigns and managing leading-edge strategies to enhance business awareness and commercial position in potential markets. I have a proven track record of developing and executing digital and growth marketing strategies, surpassing goals, and efficiently managing creative projects from conception to completion within time and budget constraints.

I'm recognised as one of Africa's top digital marketing professionals, delivering outstanding results across sectors like eCommerce, Healthtech, HRTech, FinTech and many more. I possess strong communication skills, can articulate a vision, and lead teams to achieve an objective.

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