Delfin Vassallo's Linkedin Analytics

We only buy from people we know, like and trust. That's the only universal truth in marketing and sales. You, me, our friends, family, colleagues, we all human beings are driven by emotions, experiences, and what those experiences made us feel, and we relate to them positively or negatively. Why should it be different when applied to a commercial transaction? We're the same human beings - perhaps acting on behalf of a company but still, you as a person don't change. You are not a B2B buyer from 9 to 5, and at 5:01 you become a B2C buyer. You are just, you. 🧐 What makes you lean towards a product, service, vendor? How much you know about it 👀 How you like it 👍 How much trust you have on it 🤜🤛 In one word: human connection - OK, that's two words 😝 As a brand/company, you can hack your way to becoming known. There are no growth hacks to create meaningful human connections that earn you trust. That's why I'm a fierce advocate of human-centric marketing: connect, earn trust, get recommended. In-person or online, marketing well-done must connect a brand with humans. A recovering MadMan with a robust digital media suitcase, with 30 years surfing advertising, digital marketing strategy, customer experience, social business and everything in between. Follow my #30years30lessons Keenly focused on measurable results, having worked for many global brands: Nestle, Warner-Lambert, Walmart, Red Cross, The Ritz-Carlton Hotel Co., Chrysler, General Motors, Pepsi Co., Costa Cruise Lines, Volkswagen, Barclays, Nokia, Microsoft, Salesforce, Electrolux, Nokian Tyres, Wärtsilä.