Delijeh Snyder's Linkedin Analytics

I am an enterprise B2B SaaS growth marketing leader with 15+ years of experience driving transformative growth for SaaS (HRTech, MarTech, and FinTech) and cybersecurity companies. I specialize in revitalizing stagnant growth engines for public companies ($600M ARR) and private equity-owned enterprises ($250M ARR) while building growth functions from the ground up for Series C to E startups ($100M ARR). I lead teams across ABM, customer lifecycle, paid media, web development, and campaign strategy. - Inbound Marketing: SEO, content marketing, blog strategy, lead nurturing, and website optimization to drive organic growth. - Outbound Marketing: Orchestrating multi-channel campaigns, including field marketing activities such as executive dinners, workshops, and account-specific events, closely aligned with sales to accelerate pipeline and deepen account engagement. Integrating personalized outreach, intent-based paid media, and regional initiatives to drive impact for enterprise, federal, state, and local accounts. - Community-Led Growth: Building and engaging user communities, leveraging advocacy programs, and hosting events (both digital and in-person) to foster long-term relationships. - Account-Based Marketing (ABM): Strategically aligning marketing and sales efforts to target high-value accounts through personalized campaigns and integrated GTM plans. Enterprise SaaS Selling Enablement: Supporting sales teams with customized campaigns, deal-specific content, and scalable strategies to shorten sales cycles and drive enterprise adoption. - Driving Net Revenue Retention (NRR): Enhancing customer lifetime value by optimizing the full customer journey, from acquisition to retention and expansion, focusing on improving onboarding, engagement, and advocacy.