Dellaena Maliszewski

Twilio

Director, Ecosystem Strategy & Marketing Operations

500 Startups

Empowering the next generations of startups in areas of GTM Operations & Strategy, Marketing Technology, Product Led Growth, Operationalizing Scalable Content Marketing, Technical SEO/SEM, Developer Acquisition and Marketing and Insanely Fast Audience Acquisition for B2B and B2B2C companies.

Startup Mentor & EIR

Percolate by Seismic

Lead Marketing Operations role in B2B SAAS startup (Acquired by Seismic)
- Built and orchestrated high-performance marketing tech stack responsible for 8M 
ARR (Marketo/Salesforce)
- Implemented ABM Orchestration using Demandbase
- Migrated tech stack from Marketo to Hubspot including Salesforce integration
- Oversight of full data integrity projects resulting in 36% ROI on personalization, 
nurture programming, and highly targeted offerings for each lifecycle stage
- Implementation of GTM processes, documentation, sales playbooks, and 
automations to increase closed won rates by 22%

Senior Manager, Marketing Operations

O'Reilly Media

Built the IoT and Design Practice Areas into a 20+ M line of business including launching key strategic projects to retool and update complex attribution and segmentation models for the best in class technology focused publisher.

Director, Marketing - IoT & Design Practice Area

Google

Developer Liaison & Community, Advanced Technology & Projects

Telerik

Lead role building and expanding our Developer Acquisition focused programming.

Global Partnerships & Community Sr. Manager

Levi Strauss & Co.

The Red Tab Foundation is a 501(c)3 devoted to the retirees and employees of LS&Co.

Major Highlights:
-Acquired major community sponsors such as Hewlett Packard and SalesForce
-Executed 1000+ global employee events and engagement drives
-Built/maintained organization website (HMTL,CSS) with embedded video, e-commerce portal, and social media integrations
-Lead management role to the Foundation in analytics and reporting

Marketing Manager - Red Tab Foundation

Contractor

Major Highlights:
-Lead strategy and implementation role overseeing all aspects of complex event marketing, campaign segmentation and breakthrough market research/analysis 
-Partnered with localized development teams for successful adoption of tools and enterprise PAAS products in 14 countries
-Built simple sales enablement tools and mobile dashboard reflecting overall health of customer accounts and prospects
-Created, developed and implemented global community driven events strategy with broadcasted demos, live interviews, and sponsored events
-Established distributed community partner networks for technology driven companies

Marketing / Demand Generation

Experienced Growth and Marketing Technology professional with hands-on experience in high growth B2B tech and startups. 9+ exits (IPO, acquisition, merger), and a track record of success at early-to-late stage startups, public and enterprise companies. 

Builder & Scaler: 8X first time Revenue/GTM/Marketing Operations hire with proven results building scalable growth.

Product and Developer led Growth: Obsessed with a unique passion for transforming data into actionable insights and opportunities. I build and integrate systems that deliver proven data-driven value throughout the customer lifecycle.

Technologist & Engineering mindset all-in-one: 10+ years of digital marketing and hands-on experience with 100+ marketing, sales and business tools including advanced certifications in Marketo, Salesforce, Hubspot, LeanData, Outreach, Looker, Tableau, 6Sense, Demandbase, and more.

Taplio

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