Delma McConnell's Linkedin Analytics

“Great stories happen to those who can tell them.” ~ Ira Glass Your brand's narrative is not just told; it's experienced. As a seasoned Content Strategist specializing in leading magazine content strategy and compelling marketing copywriting, I specialize in transforming narratives into more impactful customer journeys. My expertise in creating compelling content isn't just about crafting stories; it's about forging connections that deeply resonate with your audience. Imagine harnessing the power of AI and machine learning to predict and shape customer behaviors and preferences. With my background in integrating cutting-edge AI tools into content strategy, I bring a unique blend of technical acumen and creative intuition to your marketing efforts. This means your brand stays ahead of the curve, using data-driven insights to captivate and engage. How do I add value to organizations? Artificial Intelligence & Machine Learning: I leverage these technologies to optimize your marketing efforts. Imagine content that engages, learns, and adapts to your audience's evolving preferences. Creative Prompt Engineering: I bring a unique blend of creativity and technical acumen, crafting prompts that steer AI tools to produce content to perfectly aligns with your brand's voice and your audience's expectations. Strategic Project Management: With hands-on experience in managing Bluegreen Vacations' owner magazines, I assure meticulous planning and execution, bringing projects to life within timelines and budgets. Data-Driven Insights: My approach is rooted in analytics. From PPC strategies to databases to entity analytics, I interpret data to create content that tells your story and drives measurable results. Technical Proficiency: As an Oracle Certified Professional Database Administrator, I bring a rare combination of storytelling prowess and technical expertise, ensuring seamless content integration into your broader marketing strategy. Every brand is a story. I am the storyteller who transforms your narrative into an unforgettable customer experience.