Shopopop

Impact Manager

Head of Global Growth Marketing 

Head of Marketing & Communication France

Traffic Manager

CEC (Convention des Entreprises pour le Climat)

Participante au parcours CEC Ouest 2023

Mediaveille - MV Group

Expert Webmarketing

🏷 Certification personnelle Google Analytics (GAIQ)
🏷 Certification personnelle Google Adwords (Search, Display, Mobile, Shopping)
🏷 Professionnel agréé Bing Ads

-- Formatrice SEA-Analytics

-- Gestion de comptes clients multi-leviers / Expertise SEA :
🎯 Ma principale mission consistait à fidéliser mon portefeuille clients et gérer leurs campagnes webmarketing pour atteindre les objectifs prédéfinis en amont. J'accompagnais le client tout au long de son projet: audit, analyse stratégique, proposition de campagnes, tracking, lancement, optimisations, reportings avec suivi des objectifs et recommandations. Portefeuille de clients aux budgets et objectifs variés (e-commerce, génération de leads, notoriété, etc.).

► Élaboration des stratégies digitales selon les objectifs, gestion de plans médias et budgets
► Création de plan de taggage Google Analytics
► Création et mise en ligne des campagnes webmarketing sur l’ensemble des leviers choisis : 
- Campagnes de liens sponsorisés Google Ads & Bing Ads : Search, Display, Vidéo, Mobile, Remarketing, RLSA, DSA, Google Shopping, etc.
- Campagnes sur les réseaux sociaux : Facebook, Instagram, LinkedIn, Twitter
- Programmes d'affiliation : différentes typologies d'affiliés selon les objectifs clients (comparateurs, site-under, display, emaileurs, sites de cashback, couponing)
- Campagnes de retargeting : display et email (Critéo, Eperflex, Squadata ...)
- Campagnes Native Ads: Outbrain, Taboola ...
- Comparateurs de prix : gestion et optimisation des flux

► Analyse des KPIs, réalisation des reportings dédiés (via Google Analytics)
► Mise en place d’une veille personnelle pour l’exploitation des solutions les plus innovantes et les plus performantes

Webmarketing Project Manager

Expedia Group

Hotels.com is an Expedia Inc brand, offering hundreds of thousands hotels worldwide. As a member of the EMEA Marketing team, my responsibility is to drive sales and brand growth:
- Defined and implemented strategies for France and Benelux region, aligning all aspects of both supply and demand 
- Designing and launching cross channel campaigns and promotion - for all digital channels (SEM, SEO, Email, Meta channel) and offline channels (TV, Radio, PR ...)
- Ensured specific needs of customers across the region are sought out, understood and actioned across the business

Experienced marketing professional

Wolverine World Wide

Account Manager

Rexel

Global Credit Manager

Creative and commercially focused international marketing professional with knowledge of maximising growth via multi-channel strategies.

I have proven strong marketing, organizational, and analytical skills. Thanks to my education and my professional experiences I have also an excellent understanding of online business. I have strong attention to detail and passion for analysis and the insight it can provide. 

I believe that smiling is free and makes life easier.

Taplio

Delphine DE LA GOURNERIE's Linkedin Analytics

Delphine DE LA GOURNERIE

Want to drive more opportunities from LinkedIn?

Taplio

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Delphine DE LA GOURNERIE

Want to drive more opportunities from LinkedIn?

Delphine DE LA GOURNERIE's Linkedin Analytics