Sr. Product Marketing Manager

Adobe

Launched Adobe Illustrator and InDesign Gen AI product features.  Drive product led growth (PLG) efforts for ProDesign category. Manage qual/quant research projects.

Senior Product Marketing Manager

eBay

Responsible for driving messaging of eBay's payment product across 40K digital touchpoints including product, web, email, customer service, PR while also leading campaigns to increase usage of alternative forms of payment.

Sr. Product Marketing Manager, Payments GTM

Intel Corporation

GTM team responsible for building thought leadership and reputation across Intel’s key technologies.
Led the Cyber Security campaign, launched the outbound marketing strategy, and executive comms, creating a unified narrative across business groups and channels (paid, owned, and earned channels, and marque events).

Technology Leadership Marketing, Security

Microsoft

Led Online Marketing to Sales (ecommerce) program for Microsoft.com key consumer websites.  Part of early, cross-functional team charged with developing the marketing narrative for Microsoft's Accessibility products and services.

Prep Sportswear

Prep Sportswear is the leading online retailer of customizable sports apparel.  The company is ranked as one of the fastest growing private companies by Inc. magazine.

Led company marketing strategy, planning, and tactics. Responsible for website messaging, promotions, direct marketing, email marketing, and public relations.  Manage product marketing team and site merchandising/ecommerce.

Director of Marketing

Eddie Bauer Inc.

Responsible for brand marketing tactics within the direct channel (catalog, email, direct mail, e-commerce/online).  Partnered with creative, merchant, e-commerce, and customer service teams in executing seasonal campaigns and channel messaging.

Marketing Manager

The Home Depot Supply

Led the strategic marketing function for the Hispanic Market and Federal/State Government segments.  Oversaw marketing budget and team of three.
Prior to this role, I managed a quarterly catalog program including circulation and segmentation, messaging, P&L reporting, forecasting, and project management.

Product Marketing leader for Fortune 500 companies – Microsoft, Intel, Adobe, Home Depot.  Skilled in navigating highly matrixed organizations, building cross org relationships, and tackling complex/ambiguous challenges.

Taplio

Dena Becker's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Dena Becker's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Dena Becker's Linkedin Analytics