Denene Rodney's Linkedin Analytics

With over 23 years of experience as the CEO and founder of Zebra Strategies, Denene Jonielle Rodney is a market research expert who specializes in amplifying the voices of underserved and vulnerable populations. She leads a multidisciplinary team of 22 professionals who reflect the power and diversity of the communities they serve. Zebra Strategies is a certified woman and minority-owned business that has received multiple awards and certifications for its dedication to social impact and innovation. Denene and her team offer an unparalleled approach to understanding the motivations and cultural nuances of underrepresented groups and the impact on products, services, social initiatives, and user experience. They use a variety of qualitative and quantitative methods, such as online and mobile research, usability testing, in-depth interviews, lived-lives diary studies, focus groups, and multi-experiential research. They have worked with hundreds of clients across various industries, nonprofits, foundations, government agencies, and all aspects of healthcare. Denene's mission and message are fully integrated: to give a voice and lift up those who do not draw a great "ticket" in the "lottery of life" and to shape the world into a better place and outcomes form everyone.