Digital Advertising Consultant at Traffic Builders | Digital Marketing Intelligence

If you run a Google Ads Agency, then you can agree with me that the biggest problems you'll always face are with:

❌ Talents (Acquisition & Retention) 
❌ Clients (Acquisition & Retention)


This is especially true for small & medium-sized PPC Agencies 

– You've watched your best talents walk away for "bigger opportunities"
– You've spent 4+ months sourcing for good quality replacements
– You've seen your junior staff do mediocre work because they lacked proper guidance 
– You've also experienced your team burnout proper due to high workload
- And most importantly, you’ve lost sleep over your clients leaving you

(You can't maintain quality delivery with what you have left)

It's a headache. I guarantee you 85% of PPC Agencies like yours face this.

I know this so well because I've been on both ends of that sword... 

As a PPC specialist & PPC Agency Owner

I've been in the industry since 2017 & I can assure you, the solution to this headache is unique...

Infact, I built TAT (The Agency Team) specifically for this.

Here's exactly what you can get with TAT:


1. Flexible, high-level white label specialists that you can simply plug into your operations.

2. Elite coaching & mentorship to upskill your in-house team
(Your junior staff becomes experts).


The idea is simple really, and it's to help you scale your PPC agency scale without the usual headaches.

We'll provide the talent, structure & strategy you need to:

✅ Retain high-value clients
✅ Attract the right accounts
✅ Build a strong, scalable team

Keen on getting something like this? Let's have a quick chat.

Reach out via:

1️⃣ LinkedIn message
2️⃣ Link in bio
3️⃣ Featured section

Talk to you soon, 
Denie

Founder of TAT (The Agency Team)

Google is going down a new path!

And will make getting leads wayyy easier

This morning, I saw a sick update from Aleksejus Podpruginas:
(link below)


→ Direct Messaging extension for search ads

(WhatsApp and Facebook Messenger)


That's massive for for lead gen accounts. 


But.. 
There's more.. 


What I saw myself this morning, is.. 

⚠️ WhatsApp in Google My Business


Wich is absolutely HUGE for local businesses


Seems like Google is bracing for the incoming chatGPT Ads


Go try it out! ✌️
Denie Geertzen

-----

TAT // The Agency Team 
The Google Ads agency for Agencies

Denie Geertzen 🟢

Senior Google Ads Campaigns Specialist | Marketing Specialist | SEO Specialist | Former Google Ads Team Leader | Marketing Trainer | Account Management & Development Specialist | Email marketing

Founder TAT → Scale your agency with Plugin Google Ads seniors & Coaching. Top 100 Most Influential PPC Experts 2025 🏆

TAT // The Agency Team

The Bid strategy experiment EVERYONE should run ⚠️

(It outperforms 90% of other bid strategies) 


You always read about this (never ending) discussion:
→ Advertising on your brand name


As if there's no way in between.. 


Manual CPC for your branded campaigns
(PPC Boomer alert lol)


Look at our experiment below (example 293) 

From conversion based bid strategy to Manual CPC

→  𝗟𝗲𝗮𝗱𝘀 𝗮𝗺𝗼𝘂𝗻𝘁:  no change
→  𝗖𝗣𝗔 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲:  flatline 

Don't take my word for it.. 

Set up an experiment and see for yourself 


𝗕𝗼𝗻𝘂𝘀 𝘁𝗶𝗽💡
In case you're testing vs target Impressions share..

Give t-IS a fair chance
→  Add a CPC cap to it


Questions?
Let me know!

Denie Geertzen ✌️

TAT // The Agency Team

Still absolutely BUZZING from the weekend 🔥

Checked off one the (scariest) goals of 2025

Speaking in front of an audience..


And to make it even better.. 

It was at an event we've organised ourselves!
(with my bro Ole Strand)


At TAT, we focus on supporting agencies with Google Ads..

BUT...

We also help them getting New Clients


And that knowledge is something not only agencies can benefit from 


So, we thought.. 

"Why not sharing this information with others? 
(for free)


🗣️ "Let's freakin' do it!"


Everyone in the audience was there to learn 
How to get more clients


So, the goal was clear:

→ Let's Stack them up with our BEST client acquisition insights 


All together an amazing evening with a great group of people!


BTW.. 
Since we've already created the slides...

If you're keen to receive them, 
let me know in DM's or below! 


Have a great week champs!


Cheers! ✌️
Denie Geertzen

I help 7 & 8-figure DTC brands achieve profitable growth with paid ads 🚀 | Scaled 20+ e-commerce brands since 2019 | Subscribe to my Youtube channel (more info in bio) ⤵

Did you know: CPC's increase by 10% every year 

Here's my approach to find Cheaper keywords 👇


𝗙𝗶𝗿𝘀𝘁, 
I take all best performing keywords from my account


𝗧𝗵𝗲𝗻, 
I use Google Search Operators to find cheaper versions of those keywords


That works like this:

In Google Search you plaste your keyword, 
and in front of it you add a lower score ( _ ) 


Google's auto suggest will offer you different keywords.  

(Often cheaper than the keywords you already have)

Simple..

1. Try for yourself, 
2. add them to your accout 
3. and monitor their performance
4. Save budget


Check the vid below


Cheers✌️
Denie Geertzen

Want to get clients?

We've got something for you..


At TAT, we help our agencies to keep their clients
but also help to get them..


So, if your offer quality is a check
then a killer landing page is your next TOP priority


That’s why we’ve created a 4-module mini-course for our clients:

Module 1 - The Landing page basics
Module 2 - How to make your Landing page a killer
Module 3 - How to optimize further
Module 4 - What mistakes to avoid 


In the extend of our 'Get Clients' event, we thought.. 

"Why not share this for Free too?"🎁


So.. Want to level op your landing page
and get more clients?


Let me know!
(DM's or simply below)


Enjoy!✌️
Denie Geertzen

----

TAT // The Agency Team 
The Google Ads Agency for Agencies

380% more leads for our client
(Achieved in the Easiest way possible..)


We always talk about the basics..

Well.. for lead gen accounts , this is definitely part of it


Last month, one campaign did 8 High-ticket leads 


Now, even before the end of this month,
we’ve already done almost 5x that 


This were our 3 easy steps ..
 

1️⃣ We replaced the standard form for Typeform 

(which is way more intuitive than the original form) 

Could have also been Tally or Perspective..


2️⃣ We Cut out 4 out of 10 fields 

(that information was necessary, but not in the first form)


3️⃣ Divided the questions into seperate sections 
(instead of one long list)

 
The result was 
+89% conversionrate

That gave us the green light to ramp up the spend:
+153% clicks

= 380% more leads
(while the CPA dropped by 37%)


TL;DR: 
Don't have a crappy form

✅Minimize fields,
✅Go for the most intuitive form(tool),
✅One question visible at the time


 FIX TAT FORM!

Denie Geertzen ✌️


PS: Yes, our team also helps out lead-gen accounts

---

TAT // The Agency Team

Every real PPC senior will recognize this shift..


𝗔𝘀 𝗮 𝗝𝘂𝗻𝗶𝗼𝗿 𝗶𝗻 𝟮𝟬𝟭𝟳
Clients liked me immediately

But.. not respected long term


𝗔𝘀 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝗶𝗻 𝟮𝟬𝟮𝟱
Dislike me in the beginning

But.. respect me in the long run


But why is that? 👇


The more I disagreed with my clients, 
the higher the retention


That happened for 3 reasons:


𝗜𝘁 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝗺𝘆 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆
↳ Pushing back showed my client I know my stuff


𝗜𝘁 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲𝗶𝗿 𝘁𝗿𝘂𝘀𝘁
↳ Saying 'yes' to everything made them doubt my judgment
↳ Saying no showed I’m focused on outcomes, not approval


𝗜𝘁 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗿𝗲𝘀𝘂𝗹𝘁𝘀
↳ We always ended up doing what really helps the client


And all of those 3 combined, resulted in this:

𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻  
↳ More trust + Better results = Higher retention


It's probably the Biggest difference between a Junior and a Senior


Care about getting the best outcome,
not about being liked

Your client-retention will display that


Disagree more ✌️

Denie Geertzen 


---
TAT // The Agency Team 
The Google Ads Agency for Agencies

The Black Friday issue you(r client) will definitely have

(And here's also our solution to it..)


Product going OUT OF STOCK

Pmax and Shopping ads will automatically pause (eventually)

but Search ads won't..


The script we always use/advise, will:

✅ Automatically pause  search ads
✅ Automatically reactivate  search ads


You'll know in less then 2 minutes🎬


PS: any other automation tips you'd recommend during Black Friday?


---

Cheers ✌️
Denie Geertzen

TAT // The Agency Team

Since 2019's Black Friday, I have PTSD..

Take my tip and save yourself stress (and money)👇

So, this is what happened 2019..


Like always, spend ramped up during BF 

but this time our primary card stopped working.


Obivously, that also meant the campaigns did too..


I was desperately trying to reach my client, 
but no success.

After one hour, I finally caught him.


We fixed the payment issue and the campaigns were back up. 

But..

We missed 1,5 hours of visiblity on the most important day of the year 

(And revenue with that)


Learned an important lesson that day
Don't make that mistake

→ Always have a back-up payment method in place 


(Would have saved me a lot of grey hairs)


Denie Geertzen ✌️

Most of my audits take less than 1 hour

Because most account problems come from the same reason..


Here's a recent client example..


The client account of one of our agencies was stuck


The main reason was in their two top spending campaigns

A.  Conversions stopped growing
B.  CPA was too high 


We did the audit,
and found opportunities in the basics:


1️⃣Location performance
There was a massive CPA performance difference between locations.

Solution: 
→ Budget allocation to high-performing locations
→ Minimizing budget waste on non-performing locations


2️⃣Ad scheduling
There was a clear 'week-seasonality'. Applying an ad schedule was a low hanging fruit. 

(Yes, this client had a <1 day sale cylce)


3️⃣ Bad traffic from Broad Match (a lot)

Non-performing traffic 
Irrelevant traffic
and Competitor traffic

Solution;
→ Keyword Exclusion lists based on our Ngram script
→ Internal exclusions


As I said, basic stuff.. 

The results..


Campaign 1: 

📉 37% drop in CPA
📈 136% increase in conversions

Campaign 2: 

📉 36% drop in CPA
📈 58% increase in conversions


End-client: Happy
↓
Agency: Happy
↓
TAT: Happy

Check the basics before doing fancy stuff
It will solve 90% of account problems


Cheers✌️
Denie Geertzen

Shocking lessons from many years of agency experience ⚠️
 
(Costing people €1.000's..)

Pick your agency carefully

Look out for these RED and GREEN flags 👇

Stay safe!
Denie Geertzen

Something is hurting your performance 
(as you're reading this)

Check this today in 3 click / 20 seconds:

A client asked me:

🗣️"Is search terms exclusion important when you're only using Exact match?"


My answer..

YES. 
Absolutely. 
Check your 'Close Variants'

I showed him in his in own account..

His 'Exact Match Close Match Variant' performance:
 
❌ 𝗖𝗣𝗔: 29% higher
❌ 𝗥𝗢𝗔𝗦: 19 Lower

Yes, this was 𝗘𝘅𝗮𝗰𝘁 'Close Match'.. 

In most other accounts I see similar differences

Check the video.. 

Close is not always close


Denie Geertzen ✌️

TAT // The Agency Team

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