Winfinity

Main accountabilities:
1) Company's digital presence establishment (advertising, website improvements, collaboration with streamers, etc);
2) Setting up digital channel strategies and managing them (PPC, SEM, organic, recruitment campaigns);
3) Marketing. promo, and product materials creation for industry events and digital ads;

Main Achievements:
- Company's brand awareness and recognition improvement;
- LinkedIn followers growth +100%;
- Making the Website a tool for MQL-s, improving metrics up to 100% (visits, presentation downloads);
- Plot creation for the company's viral TikToks (up to 700k views).

Digital Marketing Manager

DYNINNO Financial Technologies

Main accountabilities:
1) Oversee, plan, and execute digital marketing campaigns for the FinTech sector;
2) Manage various channels for different projects: affiliate networks, SEM (paid search incl Google Adwords, Yandex.Direct, Linkedin; and SEO), SMS, e-mails;
3) UX/UI and CR tests and improvements;
4) Web analytics (Google Analytics, Yandex.Metrica, Looker, internal custom analytic tools). Data-driven decisions and insights for further improvements.
5) Brainstorm new and creative growth strategies with rest of marketing team;

Main Achievements:
- Implementation of the Customer Loyalty Program from the concept to the actual retention tool;
- Acquisition channels’ performance improvement by 10%-1000%;
- Lead funnel optimization improving overall conversion by 20%;
- New team members' mentoring and onboarding.

DynaPay UK

Main Accountabilities:
1) Kicking-off marketing from the very scratch, creating a working marketing mix, establishing marketing processes.
2) Managing website UI/UX (lead forms, content) and working on marketing materials and integrations with 3rd parties.

Main Achievements:
- Launching marketing campaigns which resulted in the 40-60% volume and revenue growth monthly.

Philip Morris International

Main Accountabilities:
1) Consolidate Commercial Initiatives and Brand deployment programs into portfolio-wide deployment plans.
2) Develop and co-ordinate implementation of commercial initiatives.
3) Providing support & consultancy to internal and external stakeholders on programs deployment.
4) Establishing and maintaining proper processes and communication flows between sales and marketing.
5) Generating market insights to be used for development & planning of marketing communications, defining portfolio gaps & overlaps.

Achievements:
- Planning process improvement – fixed delivery delay of the point of sales materials and premiums.
- Full overview of the point of sales materials' platform allowing to deploy campaigns effectively and on time, with correct quantities and accurate split between merchandisers. Implementation of multibranding, which increased communication coverage by 50%.
- Launching new incentivizing programs for retailers and improving the existing ones (success rate of incentives increases from 20% → to 80%).
- All marketing activities in full compliance with local legislation and Marketing Code.

Commercial Planning and Deployment Executive

Main Accountabilities:
1) Planning and execution of marketing & communication campaigns and projects.
2) Projects’ budgeting and control.
3) Managing and cooperating with creative agencies, print houses, event agencies, freelancers, etc.
4) Online and offline content creation & adaptation for Estonian and Russian audience. 
5) Consumer and trade engagement development and deployment.

Achievements:
- Finding and contracting new vendors offering better quality and price (total annual saving ~20K).
- Improved brand materials adaptation quality, translation was replaced with copywriting.
- New Product Launches on Estonian market (target: 0.4% SoM, actual: 0.7% SoM).
- New Trade Engagement concept development and deployment (digital platform activity rate +2.0%)
- Ensuring smooth transition to new EU tobacco products directive: marketing materials´ preparation, 3rd parties´ briefing about changes.

Commercial Project Executive

Top Connect

Position in product development department of the biggest telecom services exporter in Estonia.
Main accountabilities:
1) Marketing and product development projects' leading and implementation.
2) Working in close cooperation with technical department, sales team and external agencies.
3) Market monitoring, research, and analysis.
4) Marketing/communication strategy development.
5) Business processes analytics.


Achievements:
-TravelSim.com web rebranding, filled new web with the content via WordPress.
-TravelSim VAS Analysis - results helped to save about 60K euro annually.
-Maritime project - marketing strategy development, benchmarking, preparation for exhibition. Exhibition helped to find 10 interested companies.
-LocalSim project - project allowed to establish partnership network worldwide and to decrease company costs (15-40% depending on market) for service, thus thanks to the project better prices became available to end consumers.
-TravelChat - new product development, user experience imitation, launch of the product.

Marketing Specialist

L'Oréal

Kiehl's brand development. L'Oréal brandstorm project participant.
Main Accountabilities:
1) Market and competitors' analysis (men cosmetics category)
2) Market research (interviews, observations, ethnographic research)
3) Communication/PR strategy improvement and creation
4) Creating new product range
5) Creating visuals (working in cooperation with an advertising agency)

Achievements:
My team is a finalist of Baltic competition - 4th place among 103 teams. The marketing strategy (concept), we offered to use in spring 2014, was used by Kiehl's next year.

Marketing Specialist, Loreal Brandstorm Baltics

Growth Marketing, Digital Marketing, Content Marketing, PPC

Always eager to explore unknown horizons. I am a marketing manager with comprehensive knowledge and more than 10 years of experience in the field: I worked for Telco, FMCG, Fintech, and iGaming. In love with digital.
 
Core strengths: digital marketing, trade marketing, marketing strategy, analytics, data-driven mindset, project management, passion for self-improvement.

My motto: Everything is possible if you go beyond your limits.

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