Cargus

Channel Manager

Online Marketing Consultant

AnyMedia

WHAT’S MY JOB: I help our clients grow their business by providing “tailor-made” digital solutions for them. 

WHAT’S MY EXPERIENCE: I’ve spent more than 7 years on the digital marketing field. I got to work with all sort of clients and delivered thousands of campaigns that impacted their businesses’ growth. 

Moreover, at Anymedia, I have the team with which I can continue do that. A very smart, efficient team. 

WHAT’S MY “JOB MANTRA”: Being a part of the team and working with my colleagues. Also, by being a leader and putting everything in line internally. Making sure everyone is on the same page.   

WHAT’S MY “QUELQUE CHOSE”: Maybe it’s not a new one, but the answer to this is “passion”. As I mentioned before, I am 100% in when it comes to our projects. And I truly enjoy it. Although being a managing partner, I also get involved in the execution part so that everything goes as planned and the required results are delivered.

Managing Director

Goldbach Audience Romania (ARBOinteractive)

Establish the annual business plan, plan and schedule project timelines and milestones
Generate leads and opportunities
Develop the online and offline (TV, print, outdoor, radio) strategy for my clients
Contribute to revenue goals
Perform analysis and optimization

Account Manager - Direct Clients

Direct and manage project development
Delegate tasks and responsibilities to appropriate personnel
Establish the annual business plan, plan and schedule project timelines and milestones
Develop and deliver proposals and presentations, manage changes in project scope, identify potential crisis and devise contingency plans
Create the sales policy, negotiate contracts for webmasters and advertisers, Generate leads and opportunities
Perform analysis and optimization

Performance Manager

Maximizing the value of ARBOinteractive inventory by identifying, establishing contact and engaging with ad sales partners:
Present and sell company products and services to current and potential clients
Follow up on new leads and referrals resulting from field activity,
Identify sales prospects and contact these and other accounts as assigned
Prepare presentations, proposals and sales contracts, develop and maintain sales materials and current product knowledge
Establish and maintain current client and potential client relationships, prepare paperwork to activate and maintain contract services, manage account services through quality checks and other follow-up
Identify and resolve client concerns, prepare a variety of status reports, communicate new product and service opportunities, special developments, information or feedback gathered through field activity to appropriate company staff

Senior Account

Novus Media (editor of the automotive magazine "4cars")

Brand Manager
Supervising the completion of the tasks by the subordinated staff
Deciding professional development plans for the sales division staff
Maximizing the value of 4cars magazine inventory by identifying, establishing contact and engaging with ad sales partners
Identifying new clients and building a clients portfolio

Marketing & Communication:
Marketing strategy: targeting, positioning, Communication Strategy, 
ATL / BTL campaigns --- marketing mix channels
Online/Offline strategy, SEO, Direct Marketing campaigns 
B2B strategy and campaigns
Outdoor & Indoor campaigns
Media relationship, press releases, events

HR:
Recruiting and training the new staff
Evaluating company’s stuff
HR strategies for company

Editorial:
Participate to the recruitment and selection process of the journalists
Ensuring that the articles are being written according with the magazine’s policy
Helping the editors in the relationship with the automotive companies
Contribute to the writing and editing of articles

Marketing & Sales Manager

Romfilatelia

Brand identity
Media relationship, press releases, events
Marketing and PR tools mix—attending exhibitions 
Business Events & Conferences Department Management : budgets, procedures, shops network coordinating to central marketing department
Brand Identity Strategy: communication campaigns
PR national and local 
Newsletter / Online direct marketing 
Budgets: administration, implementation 
Responsible on company brand image on the market-- campaign, advertorials concept

Taplio

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Lavinia-Denisa Tănase

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