Denise Cardoso's Linkedin Analytics

I am a professional with more than 10 years of career in Marketing, Communication and Branding, conducting projects in leading companies in the real estate, financial, and cryptocurrency fields. Highlights of my experience: 🎯Expertise in Branding, Product, Campaigns, Inbound MKT, Digital Strategy, Social Media, Strategic Communication and Internal Marketing/Endomarketing; conducting Projects in leading companies in the Real Estate, Financial and Cryptocurrency fields; 🎯Focal point between business units, product and marketing units, acting strategically in the go to market, sales arguments, and communication effectiveness; 🎯Building brand strategies, planning and executing integrated campaigns across digital and offline channels throughout the marketing funnel; identification and management of partnerships focused on expanding the company in terms of visibility and brand awareness, as well as increasing brand equity; 🎯Market research, assessment of trends, consumer experience, competitor analysis, new products launches generating profitability for the company; 🎯Experience in digital MKT: SEO, content, social media, online/offline advertising and email marketing; Project management, including the implementation of CRM solutions and the launch of websites (institutional and customer area) and apps; 🎯Management of content strategies, including keyword studies, subjects, personas and SEO for blogs and other communication channels; 🎯Responsible for ensuring consistency in communication across all channels, media, activations and events, ensuring clear and attractive messages aligned with the business purpose; 🎯Interface with the areas of Product, Data, Technology, Digital Transformation, Customer Experience/CX, Commercial and Legal, in addition to partnerships with advertising agencies, PR and stakeholders; 🎯Competence in data analysis and monitoring KPIs, using insights to direct marketing and communication strategies; 🎯Monitoring and allocation of resources, ensuring that the budget is spent effectively and strategically to achieve the defined objectives; 🎯Leadership and engagement of high-performance direct and indirect multidisciplinary teams; 🎯Teacher and author of the Content Marketing for Social Media course at Crehana since 2022, with more than 280 students. Systems and Software: Office Package, RD Station, HubSpot, MailChimp, Hotjar, mLabs, WordPress, Dynamics CRM, Google Search Console, Google Analytics, Ahrefs, SemRush, Canva, Answer The Public, Stilingue, Survey Monkey, Trello, Slack, MozBar. Denise Cardoso [email protected]