Denise Tilles

Grocket

Product leader, consultant + coach focused on enabling meaningful outcomes for your customers + supercharging your business. Supporting B2C and B2B SaaS companies in verticals including healthcare, fintech, and life sciences in product operations, product strategy, org design, and product coaching.

CPO / Founder

Produx Labs

Produx Labs is a product consultancy that helps growth-stage and enterprise companies transform their Product expertise and practices to enable stronger alignment with business goals and customer outcomes. 
•Identify gaps and transformation needs + actionable solutions in client companies' product strategy, org design, practices and processes to support positive outcomes for both the clients’ customers and the business.
•Saved Client $1.6MM in additional headcount by identifying a product solution that was going to be scaffolded with a 50% increase in customer support reps.
•Coach organizations in bespoke curriculum of product management fundamentals. 
•Create curriculum and lead quarterly Product Operations remote masterclasses.
•Instruct members-only virtual symposium for product leaders, CPO Accelerator.

VP Product

Understood

Stood up the first product + UX team for this social impact organization. Drove product strategy to create a mission-driven media nonprofit resource focused on positive outcomes for educators and families.

•Set overall direction of Understood.org’s growth strategy and impact model, including long-term product vision for multi-vertical platform, focused on educators, families, individuals and employers. 
•Built + mentored 10-person team of product managers, UX designers and UX research from the ground-up.
•Collaborated with program leads and functional teams including data science, marketing, and finance.
•Established a user-centric culture focused on user research, usability testing, and lean prototyping.
•Relentlessly ensured that digital accessibility/inclusion was a top priority and that Understood remains “the most accessible site out there for people with learning and attention issues.”

Vice President, Product + UX

Cision

Drove innovation at Cision, a B2B enterprise SaaS company with a $1.45B market cap. Owned communications solutions product suite and $180MM P+L. Managed + mentored an 8-person product team developing syndication platform products domestically and internationally. Steered strategy, product research, and customer research. Led cross-functional teams to deliver on business goals.

•Led new product development for new customer segments, including content marketing and PR.
•+9.6%YOY increase in product portfolio revenue. 
*Owned eCom/CMS hybrid product that generated 80+% of company revenue
•User insights: Ongoing research via surveys/user interviews to innovate features and products.
•Pricing/packaging for product suite targeted at SMB and enterprise. 
•Set product strategy and owned roadmap. 
•Evangelized roadmap to Sales, Marketing, UX, and technology stakeholders.
•Managed 6-person scrum team.
•Prioritized backlog, features and plan resource allocation with dev teams to deliver on strategy. 
•Revenue performance: led collaboration with sales, marketing, customers and business partners to surpass revenue, customer satisfaction, and retention goals.
•Budget: managed 5 separate product budgets and P&Ls.

Vice President, Product

Condé Nast

THE NEW YORKER: Strategic direction and oversight of new digital products and enhancements for the New Yorker. Award-winning products include The New Yorker's Goings on About Town iOS and Android apps.

Collaborate with 18+ cross-functional stakeholders (editorial, engineering, UX/design, sales, and consumer marketing) to create, enhance, and maintain peerless mobile and digital products.
• Led product strategy to increase revenue by 18%, monthly active users 48%, page views 58% and 65% growth in visits YOY. 
• Manage UX designer and developers in product creation.

ALLURE: Ideate and execute new product strategies and features for Allure's digital products, to provide positive consumer experiences as well as advancing business goals for the site across multiple platforms

Director of Product Management

Digital product strategy and oversight of all new features and enhancements for 18 consumer brands, including Allure, Architectural Digest, Bon Appetit, Epicurious, and Vanity Fair.

Oversaw strategy and delivery for magazine network replatform/redesign initiative. 14 redesigns completed in a 20-month period. Collaborate with information architects to transition sites to object-oriented structure.

• Collaborated cross-functionally for revenue-generating applications. 
• Coached brands with syndication relationships and strategizing content packages.
• Managed/mentored a staff of 11 (content strategists, producers, functional analyst, audience metrics analyst).

Director, Product Strategy

NYU SCPS

Adjunct professor for the Master’s Degree program in Digital Studies at NYU School of Continuing and Professional Studies.

Adjunct Professor

-JUST published "Product Operations" book with Melissa Perri 
-Collaborate with orgs to uplevel their PMs + practices to deliver stronger customer value and business outcomes. Formerly VP Product @ Produx Labs, Cision, Understood, and Conde Nast.

Expertise includes:
-SaaS
-Product Operations
-Product Strategy
-Verticals include healthcare, life sciences, fintech, martech, media, real estate, philanthropy, nonprofit
-B2B
-B2C
-D2C
-Org design
-Team development (building/managing teams of 1-20+)
-Pricing/packaging
-P&L management

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