easyHire 

Co-Founder & CEO

easyHire is part of the same easy family brands as easyJet. Our mission is to make equipment hire easy and accessible for all. Transforming Europe's leading value brand into a global force making equipment hire easy and affordable to all.

Co-Founder & CCO

easyToolhire

easyToolhire trades in the UK, Italy (under easyNoleggio), and Spain (under easyAlquiler). Our mission is to make the tool and plant hire process quick, easy, and accessible for all. Find and rent everything you need to kick-off your renovation project, a gardening project, on-going works, and much more!

Non Executive Director

easyEventhire

A new online rental platform called easyEventhire for the UK market. Aiming to make event hire easy and affordable for all. Find what you are after for a “royal” wedding to an exhibition to a mind-blowing party or a small family dinner

Signature Made Limited

I enjoy working on challenging projects. Signature Made is my holding company and venture builder. I  invest, build, and consult for a range of technology start ups from prop-tech/con-tech to fin tech to e-commerce. I'm also proud to be an early investor in Free Trade & PlumGuide.

Managing Director

Jusu Brothers

I'm part of the founding team of partners that created Notting Hill’s top vegan restaurant brand Jusubrothers.com.

Founding Team | Partner

Rentuu

Rentuu is Venture Capital backed, and featured for the last 3 years in a row in the UK's Top 100 UK Start-Ups List, and is a Pitch@Palace Alumni (formerly run by the Duke of York). Rentuu operates a global, fast-growing, cloud-based technology platform and franchise network for the multi-billion pound sterling equipment hire industry. With offices in 4 countries and 300+ partners in the development pipeline, Rentuu's rapid growth is built on a strong global brand, an attractive franchise system, and proprietary scalable cloud-based technology. 

As the second co-founder and shareholder in the business, I'm driving Rentuu.com to become the world's go-to-hire platform having raised €5.3m+ from institutional investors. DM: Dennis@rentuu.com

Co-Founder (Rentuu is now easyHire)

Pi Labs Property Innovation

Start Up Accelerator Cohort 6  

PACH Solutions

Pach Solutions is a go-to-market sales and marketing consultancy  that helps clients build their brands through retail and on-premise. Our clients include  Bacardi, Coca Cola, SAB Miller, Efes Pilsen, JTI, and Heineken.

o	Building leadership skills through assuming ownership for our digital marketing strategy for a brand launch for an FMCG client in Poland. I created and prioritised campaign KPIs for sub-contracted digital agencies that met the expectations of senior partners and the client. This resulted in approximately 200,000 media impressions and 3000 new leads.

o	Conducting user interviews and market research to scope a commercial diagnostic product for consultants to faster identify sales organizational problems for corporate clients. I prioritised user and business goals while recruiting and leading a 3-person technical team over 3 months to create a functioning MVP for senior management. 

o	Cross sold services to existing FMCG clients to hit revenue targets. This accomplished through targeting our existing client Efes Pilsen, to access its Coca Cola bottling business in Turkey. Our efforts resulted in a £150,000 project with the opportunity for a follow-up.

Business Development Manager

NJOY Electronic Cigarettes

Identified country specific communication channels and formats by evaluating the effectiveness of each channel and format by considering different cultures across different markets. 

Identified 10-15 country specific incubators, trendsetters and influencers, as well as, measuring lead-times for each communication process from NJOY via these middlemen in reaching the right target audience.

Created and presented content marketing strategy to entice advocate users to share a high volume of valuable and engaging content, to encourage trial and repeat usage whilst increasing brand awareness.

Outcomes:
Enhanced digital skill set through learning and applying different social clout ranking tools when identifying digital influencers. 

Understood  the power behind grass root level marketing and increased brand engagement through brand ambassadors and word of mouth recommendations and successfully completed the Imperial College Business School consultancy project module.

Marketing Consultant

Aboissa Óleos Vegetais

Procured a new client relationship leading to the sale of sunflower and soybean acid oils

Negotiated daily - via phone and email - with current and potential international clients - such as Cargill and Bunge - in regards to the sale and purchase of vegetable oils

Translated communication with ministries of agriculture in import destination countries (e.g. Algeria, Turkey) to finalize needed import certificates such as crude corn oil phyto-sanitary requirements

Created catalogue information for business units to improve online presentation, ease of access, and marketability to clients

Written recommendation from CEO commending involvement and input

Brokerage/Trading  Internship

Building easyHire (backed by the founder/owner of easyJet) into a global licensing  and SAAS business for equipment rental in construction and events. 🇹🇷/🇳🇱 born, raised in 9 different countries, 🇺🇸 educated, 🇬🇧 based. 

Let's connect ⚡

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