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Dennis Mellersh

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I help owners, founders, and executives of B2B businesses, position themselves as recognized go-to industry subject matter experts and authorities within their target markets. Working together, we achieve this result through educational, research-based content messaging. I'm a B2B Content Journalist with a sales background and extensive experience writing, editing, and publishing information for various businesses, industries, and professions. My process follows a successful personal system of writing Thought Leadership content, which I developed over my career. I call my process B2B Content Journalism Here's how my messaging system works when you're a client: (A) I regularly personally interview you, your company's internal experts, and any professionals you may be using from outside your company. (B) I interview your company's customers and prospects. (C) I study the marketing efforts of your competitors. My process has four key outcomes: (1) I discover the information/content your customers need and want. (2) I learn the applications and capabilities of your company's products and services and recommend a messaging strategy for your products and services. (3) I analyze your competitors in terms of what they are marketing, how they are doing it, and how successful they are (4) My process can help you uncover new products and service opportunities for your market that you might otherwise not discover. I follow the same process, whether doing one project or working on a retainer basis. __________________________________________________________________________ NOTE: I'm currently restructuring my services focus and mix. TEMPORARILY SUSPENDING ONBOARDING OF NEW PROJECTS UNTIL THIS REVAMP IS COMPLETE HOWEVER, happy to discuss with you the concept of Thought Leadership. It's a discipline ideally suited to B2B. _____ Dennis Mellersh Contact: Email: [email protected] Mobile: 416-990-6083

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