Supporting brands and political institutions with retail research, strategy input and business development across the APAC region. 

Responsibilities:
* Identifying, evaluating, and connecting clients with distributors, licensees, and joint venture partners across Asia-Pacific.
* Designing and implementing tailored market entry strategies for international brands.
* Conducting in-depth market research to anticipate trends and inform strategies.

Self Employed

AsiaCorp

AsiaCorp is a Danish consulting firm, advising international oriented consumer brands seeking to expand their export across Asia.

Responsibilities:
* Developing and executing customized market entry strategies for international brands in Asia.
* Identifying, evaluating, and matching clients with distributors, licensees, and joint venture partners.
* Facilitating M&A processes, including IP acquisition and buyouts, to support client growth.
* Utilizing a wide network of industry experts to capitalize on business opportunities and navigate market complexities.

Associate Partner

Rains

Rains is a Danish outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity.

Responsibilities:
* Oversaw full P/L management for Rains APAC, leading a cross functional team of 15+ employees across E-commerce, wholesale, retail, PR/marketing, and logistics.
* Acted as legal representative in China, managing compliance, risk, and legal matters across the region.
* Directed sales strategy and business development efforts across APAC, driving revenue growth and market expansion.

Achievements:
* Archived triple-digit growth in sales.
* Transformed P&L performance, turning the region profitable within two years of joining.
* Expanded the brand’s presence to over 100 points of sale, including market entry into Taiwan, Hong Kong, and Japan.
* Launched and grew E-commerce platforms (Tmall, JD.com, RED, Douyin), capturing new customer segments and increasing online sales.

Regional Manager APAC

Trollbeads A/S

Trollbeads is a Danish jewelry brand established in 1976. It has worldwide distribution and is the creator behind the so-called “bead on bracelet” concept. 

Responsibilities:
* Led the general management of Trollbeads China with full P/L responsibility, overseeing 30+ employees across E-commerce, retail, PR/marketing, store development, product management, logistics, finance, and HR.
* Developed and executed strategic sales and business development initiativesin the Asia-Pacific region.

Achievements:
* Achieved triple-digit growth in retail sales in China.
* Launched e-commerce platforms (including Tmall) and opened 50+ concept stores, strengthening the brand’s retail footprint across Asia.
* Led market entry into 8 new countries, including Vietnam, Singapore, Malaysia, Philippines, Cambodia and South Korea, securing strategic distributor partnerships.
* Represented the brand at the TFWA Asia Pacific Exhibition & Conference, increasing brand visibility and fostering key partnerships.

House of Amber

House of Amber is a Danish retail brand established in 1933. It is one of the World’s oldest amber jewelry brands and today also one of the largest. House of Amber is represented with shops in Copenhagen, Stockholm, Hong Kong and all major cities in Mainland China. 

Responsibilities:
* Managed the overall operations of House of Amber in mainland China, Hong Kong, and Macau, with full P/L responsibility for a team of 130+ across retail, PR, store development, logistics, finance, and HR.
* Spearheaded a retail expansion strategy, consolidating distribution into clusters and rapid opening. 

Achievements:
* Archived double-digit sales growth. 
* Opened 20+ new stores across mainland China, Hong Kong, and Macau, while consolidating distribution into regional clusters for improved efficiency.

General Manager

Responsibilities:
* Led global store development initiatives, including the design, construction, and launch of new retail spaces.
* Negotiated with key suppliers to secure favorable terms for store construction and fit-outs, ensuring cost-effective and timely execution of projects.
* Collaborated closely with cross-functional teams to develop and implement global retail concepts that aligned with brand identity and customer experience goals.

Achievements:
* Organized 80+ pop-up stores, exhibitions, and events, driving increased brand exposure and generating sales.
* Designed and launched 20+ shops globally, including a 260m² flagship store in Copenhagen, enhancing brand visibility and customer experience

Retail Concept Director

Responsibilities:
* Led the regional management of House of Amber's Shanghai branch, overseeing a team of 6 employees across retail, product management, finance, and administration.
* Directed business development efforts in Eastern China, expanding market share.
* Managed all sales and operational activities, ensuring alignment with regional goals and performance targets.

Achievements:
* Archived triple-digit sales growth.
* Opened 3 new retail stores, expanding the brand’s presence in key cities and exceeding revenue targets.
* Promoted as General Manager, China.

Regional Director (Eastern China)

EM Retail Solutions A/S

EM Retail Solutions is a Danish company established in 1971. EM is one of the retail sector’s fastest growing companies, with a comprehensive knowledge and high capacity within project management, design, production and implementation of customer-specific and complete shop solutions throughout the world. 

Responsibilities:
* Led the Shanghai division of EM Retail Solutions with full P/L accountability, managing a team of 8 employees across project management, store design, procurement, and finance. 
* Directed the completion of turnkey retail projects throughout AsiaPacific, delivering customized solutions for clients like Pandora and Porsche Design.

General Manager / Regional Project Manager (APAC)

Responsibilities:
* Department management consisting of project managers and designers.
* Project management of turnkey retail projects across the AsiaPacific region. 
* Contract negotiations with preferred contractors and suppliers. 
* Relationship management with clients, suppliers and partners.

Achievements:
* Led the design, project management, and construction for over 150 Pandora, Porsche Design, and Widex stores across the Asia-Pacific region, ensuring timely and high-quality delivery.
* Established a comprehensive contractor network across 10+ countries in the region, includingChina, Singapore, and Australia, facilitating efficient store rollouts. 
* Promoted as General Manager, China.

Regional Project Manager (APAC)

Pihl UK Ltd

E. Pihl & Søn A.S., often just called Pihl, is a Danish construction firm. It is one of the oldest construction firms in Denmark and at the same one of the largest ones. The company has been responsible or involved in many famous construction projects incl. The Great Belt bridge, Copenhagen Opera House, Aberdeen Library, The Museum of Liverpool etc. In 2012 the company had a revenue of DKK 5,4 billion (approx. EURO 725 mill) and employed 2.400 people.

Responsibilities:
* In connection with my bachelor education in Architectural Technology and Construction Management, I have experienced a three-month internship, specified in site supervision, at Cults Academy (18.600m2) in Aberdeen, Scotland. Following the internship, I worked another six months on a full-time employment. 
* Site supervisor for subcontractors of painting, external windows and doors, ceilings and light walls joinery.
* Planning and management of a group of 10-15 own workers.
* Procurement of construction materials, tools etc. 
* Maintenance of site plan.
* Weekly progress reports.

Achievements:
* Managed the site supervisor role to everyone’s full satisfaction.
* Earned a six-months full-time employment.

Construction Management / Site Supervisor

International business development leader with 15+ years of experience in scaling consumer brands across APAC. Proven track record in market entry, retail planning, and e-commerce. Successfully opened 300+ retail stores and developed an extensive network of partners across the region.

Key skills:
- General management of international subsidiaries 
- Market entry strategy and execution
- Retail planning, roll-out and operation
- E-commerce and digital marketing
- Wholesale and distributor management 
- Store development (design and construction)
- Project management

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