Fightclub (BE)

Founder & Commercial Director

Fightclub is the fascinating combination of creativity and measurable success. We are here for brands that want to be brave and challenging. Smart and witty. Humor and depth. And all in between. In it to win it.

Founder & Managing Director

Grava. A digital performance marketing agency that puts brands, companies and products on the digital rails for more leads, greater turnover and more business. 
 
With 10 years of experience under our belts, we know exactly what works - and what doesn´t. 
Yesterday, today and tomorrow, because our Grava experts surf the latest digital wave. 
Analyze, advise, activate and convert. Grava, where followers become customers.

Grava is part of Customer Collective.

Founder & Managing Director - Grava, now known as Fightclub

FairEtail is a digital performance marketing agency that focuses on brands, retailers and ambitious SMB's. Thanks to a personal and result-driven approach, a team of 20 experts, marketeers and account managers makes sure clients get maximum results from their digital activities. FairEtail was nominated Best Performing Agency on the latest Digital Marketing Awards and won several other awards.

Together with the clients, FairEtail chooses the relevant digital channels based on the objectives. Those channels include the findability of the website (SEO), Search engine marketing (SEA), Social, Analytics & Dashboarding, Affiliate marketing, Display, Video, Digital Audio & DOOH.

They work for clients like Krëfel, Lampiris, Corendon, Center Parcs, Deloitte, Dovy Keukens, Agilitas, ZEB, Neuhaus and Novy.

Founder & Managing Partner, FairEtail

UPTHRUST

Upthrust is a global digital business acceleration office. We implement growth marketing processes for ambitious SMEs and big corporates, while training your internal teams on the process and tactics we use.

Managing Director

Point Blank

Point Blank is an independent Programmatic Trading Desk, operated by a team with a strong local expertise in ad operations and digital performance marketing. We help our clients to increase reach, traffic and conversions using Programmatic Advertising.

Managing Partner

Devizio

Owner

adCrystal

adCrystal was the first affiliate network to take a purely facilitating role, charging a small monthly fixed fee. Its self service model, with additional support where needed, introduced a unique proposition:

• without network commissions 
• with the ability for advertisers and publishers to enter into direct partnerships
• in complete transparency without any limitation
• within a professional and intuitive environment

Non-Executive Director

Uw Telecom Adviseur / Votre Consultant Télécom

TradeDoubler

TradeDoubler is a leading Pan-European performance-based digital marketing company offering a range of products and services to optimise your return on investment. I have set up the Belgian operations and grew the business in 3 years time from start-up to a solid, very profitable and sustainable level with +15 employees.

General responsibilities:
- Overall responsibility for the Belgian operations
- Motivation, growth, and management of the Belgian team
- Coordination of personnel issues: recruitment, training, development and retention of employees
- Strategy, budget and business goals 
- Accountability for budget compliance, forecasting, sales targets and P&L. 
- Reporting to TradeDoubler HQ in Stockholm, i.e. HR, legal, marketing,
finance, etc.
- PR for TradeDoubler in Belgium
- Marketing, participation at exhibitions and seminars
- Coordination with Local Accounting, Payroll and Legal partners

Country Manager

Belgacom Skynet

Sales Manager Partnerships

VNU Business Publications

Advertising Manager

Best Of Publishing

Account Manager

Founder & Managing Director of Fightclub & Upthrust, both part of Customer Collective. 

Together, Fightclub & Upthrust represent the unique combination of creativity, measurable success & experimentation. We have all needed skills and expertise in-house to go full-funnel, from brand positioning over creative campaigns, to lead & sales generation. Ready to make the difference for brands & companies that want to be brave and challenging. 

Active in digital marketing since 2000. A pioneer in the field of performance marketing. Strong background in setting up, leading and developing digital marketing ventures.

Fields of expertise: Digital marketing, Creative services, SEA, SEO, Growth marketing, Affiliate marketing, Programmatic Advertising, Social, Display & Video, Data visualization, Omnichannel & Audience first strategies, DOOH, Digital audio, etc.

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