Polychrome

We buy SMB software businesses and unlock growth through operational expertise.

Are you a founder who's interested in working with us? Shoot me a note at: dennis@polychrome.com. I'd love to hear from you!

Head of Origination

Poggio Labs

Working on product and GTM initiatives, and helping to build the CRM that I've needed in my previous roles

Helping the team to build a better CRM

Stytch

Backed by Benchmark, Thrive and Coatue

First GTM hire (10th employee) at a Series B user authentication API startup

Served as strategic business partner to CEO, worked on board memos and monthly board KPI reporting

Functioned as Product Marketing & EPD’s GTM liaison for Stytch’s largest product launches and announcements; drove product positioning and strategy, created internal & external GTM materials, led Product Hunt launches
Launches include: Series A and B announcements, Web3 products and Passwords

Built product usage and KPI dashboards in Mode (utilized company-wide). Other specific projects/analyses include: Quantitative and qualitative churn analyses, marketing KPI dashboards, and cost analyses

Managed our GTM tech stack; partnered with data team to architect our backend infra (Snowflake, Fivetran, DBT) to support our GTM systems (SFDC, Hubspot, RevOps) and performed system upgrades and routine maintenance

Helped hire much of the initial team, including, but not limited to: Sales, Marketing (incl Head of), People (incl Head of), Partnerships (incl Head of), BizOps, DevRel, and Growth

Business Operations

Fourth Realm VC

Venture Partner

Twingate

Backed by WndrCo, 8VC and SignalFire

First non-technical hire, built the initial GTM strategy, which led to the first 5 paying customers and hundreds of free self-serve sign ups

Identified ideal customer and company personas, developed and executed cold and warm prospecting processes, and conducted prospect qualification, customer research interviews, and demo calls

Owned the CRM (Hubspot) and created dashboards for weekly company-wide sales reports

Worked on a defined POC process, which led to more conversions and better prospect conversations

Took on a broad range of additional responsibilities as needed including: conducting various analyses (e.g., competitive market, pricing, vendor), coordinated HackerNews and Product Hunt launches (#1 Product of the Day), managing social media (e.g., Reddit posting), assisting customer comms (via Intercom), and content editing

WeWork

PM on the Physical World Services team (part of Core Platform), aimed to make WeWork’s space queryable, actionable, and controllable. Lived through interesting times

Focused on activating presence detection in spaces via data collected from an existing network of lighting sensors

Led a 3-person eng. team to launch pilots in 3 WeWork locations (2 in the US and, 1 in Japan)

Wrote product specs, oversaw the privacy/data usage review process, and conducted customer research interviews to determine the best possible reference application to leverage the collected presence data

Product Manager

Norwest Venture Partners

Investment team associate working primarily on Series A and B investments; investing out of a $1.5B fund

Focused on investments across the B2B landscape: cybersecurity, cloud infra, automation, marketing, gaming

Responsible for sector specific research, including speaking with industry analysts, interviewing executives and understanding customer pain points. Resulted in market map reports on cybersecurity and cryptocurrency

Conducted own outbound sourcing, managing relationships with management teams at companies, investors at venture funds and seed funds, as well as customers, channel partners, and other industry contacts

Responsible for all investment diligence: leading customer/executive reference calls, building revenue/cap table /return models, conducting KPI/cohort/competitive analyses, market research, composing deal memos for investment meetings

Selected Investment Experience:
- Singular (end-to-end marketing intelligence platform): $30M Series B; board observer
- Leanplum (mobile-first marketing automation): $52M Series D
- Socrates.AI (conversational AI for employees to interact with HR/benefit apps): $11M Series A-1
- Bluecore (intelligent decisioning for B2C marketers): $35M Series C

Associate

Shea & Company, LLC

Enterprise software focused M&A and advisory

Lead analyst on sell-side and buy-side M&A and capital raise transactions

Selected Transaction Experience:
- Innotas’ (project portfolio management) acquisition by Planview (sell-side M&A)
- Crimson Hexagon (social media analytics) $20M Series C led by Sageview Capital
- Secure Island’s (information protection and control) acquisition by Microsoft (sell-side M&A)

Investment Banking Analyst

- M&A advisory, capital raising and market research covering the technology and software sectors
- Prepared various software trading and transaction comparables for company analyses, operating models and client presentations
- Prepared the 2014 Q2 Quarterly Software Market Review, a compilation of software M&A transactions and valuation trends, private capital raising activity and public company trading valuations
- Performed extensive market research on over 100 firms in the Advertising Technology and Enterprise Security sectors and helped create their respective proprietary Market Maps

Investment Banking Summer Analyst

Good Benefits, Inc.

- First hire and equity holder of award-winning social enterprise that created the “401k for charity” and was recognized by HBS, Dell, & TOMS as a “social innovator” 
- Coordinated the company’s $10,000 crowdfunding initiative; traction from that campaign helped the company reach Dell’s Social Innovation Challenge Finals (eventual U.S. Champion)
- Performed competitive landscape analysis on impact investing, corporate giving and donor-advised fund markets for the business plan materials in the HBS New Venture Competition (eventual Finalist)
- Assisted product team in debugging and improving user experience on the alpha release of Good-Benefits.com; launched to 80 paying alpha users in August
- Built a proprietary database of over 200 high-performing charities which served as a differentiating feature for the corporate beta product; launched in Q4 2013

Growth Hacker

Searching for the best SMB enterprise software businesses to partner with. If you're interested, please shoot me a note! dennis@polychrome.com

Taplio

Dennis Huang's Linkedin Analytics

Dennis Huang

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Taplio

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