Dr. DéRecco Lynch's Linkedin Analytics

My journey has been anything but ordinary, a small-town kid from the mountains of West Virginia taking apart computers to spearheading industry-changing initiatives in higher education and technology. As the visionary behind The Excellence Factory, I've dedicated myself to attacking disjointed systems and experiences to scale organizations' reach and impact. My mission? To scale access to education and innovation, transform the financial psychology of our communities, and teach people about the invisible economy. My adventure has now led me to the University of Cincinnati, where as Assistant Vice Provost of Enrollment Management, I lead strategic visions across multiple campuses. Here, I am tasked with driving forward our 'Next Lives Here' initiative, focusing on growth and increased access through innovative admissions strategies that support both individual and shared collegiate goals. Previously, my roles have ranged from higher education, where I championed access and equity, to the dynamic world of tech, particularly at Salesforce, where I reimagined engagement and workforce strategies. Alongside, my doctoral research dives into how strategic partnerships with K-12 school districts can transform institutions into destination schools to serve all types of learners. In every role, whether leading Salesforce's HBCU360 initiative or founding The Excellence Factory, my focus remains steadfast on improving user experience and organizational impact. My story is a testament to the power of community, curiosity, and relentless pursuit of impact. Here's to building a world where excellence is within everyone's reach! Professional Summary ►Higher Ed Specific – Institutional background: HBCU, Ivy league, large system public, mid-sized regional. I offer a proven record of increased enrollment, retention, graduation; student and staff satisfaction; scaled and enhanced customer service; marketing and digital engagement at scale; one-stop shop implementations; pre-college; summer bridge programs; and strategic populations recruitment. ►Doctoral Research – My research examines how K-12 strategic partnerships transform colleges and universities into destination institutions.