Citizens

Delivered $52.5 million in incremental accounts leveraging A/B testing on DotCom, SEM, Social, Display, & Direct Mail marketing channels
Develop machine learning algorithms to inferencing incrementality & primacy of marketing efforts
Conduct association rule mining on the internal RedShift data lake (<30 million records) with Market Basket Analysis to provide predictive & differential market analysis
Oversee experimental design to ensure statistical validity & veracity by utilizing power analysis & upholding model assumptions
Leverage external APIs to increase model performance through feature engineering

Senior Data Strategist, AVP

Tiber Creek Consulting, Inc.

Design, build, & deploy at least 6 military software programs simultaneously utilizing the SCRUM project management
Construct ERP diagrams & convert diagrams into at least 7 SQL servers with over 50 tables in each server
Collaborate with clients to address workflows, UX designs, required reports, & dashboard configurations on a weekly basis

Functional Analyst

pladis Global

Create visualizations & dashboards to effectively monitor integral metrics
Provide technical guidance, develop prototype applications, & collaborate across Pladis’ product, engineering, & business teams for ideas, strategy, design, implementation, launch, & maintenance
Extrapolate analyses into actionable data-driven insights & make business recommendations to close gaps

Digitization Lead 

Trailblazers PAC

Hosted campaign training workshops in New York & Pennsylvania roughly once a month
Expanded pipeline by analyzing data, facilitating workshops, and cold calling potential candidates 
Attended biannual meetings to pivot the political action committee addressing the macroeconomic and competitive forces to ensure growth and better promote candidates

Political Campaign Consultant

Constructed potential volunteer and donor portfolios that included interests & general information
Collaborated in team efforts to organize major fundraising event and segmented markets using CRM
Coordinated with PAC president weekly to review projects and evaluate performance

Data Analyst

I work at Citizens Bank as a Senior Data Strategist, overseeing Test and Learn experimental designs & evaluations, which includes clustering, regression, and data mining techniques. 

I have 5 years of experience in Data Engineering & Machine Learning, a MS in Data Science, & a BS in Economics, Business Administration, & Political Science.

Previously, I was a functional analyst, at Tiber Creek Consulting, overseeing multiple servers & databases that serve military web applications. I worked with clients on a weekly basis across 5 contracts to develop UX designs & data models. Additionally, I worked as a Digitalization Lead, at pladis Global, where I built data pipelines & conducted machine learning to increase efficiency by ~10%. 

Competencies: Data Science, Machine Learning, Cloud Computing, Spark, Python, R, Scikit-learn, Pandas, Flask

To see my recent projects, visit my portfolio: https://derekcaramella.github.io/Data-Science-Portfolio/

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