Derek Wride's Linkedin Analytics

When I started working in the world of Branded Content, there stood a fundamental principle to create content that bridged brands to the consumer. But it kept missing me. I was at the center of the process, and it wasn't working on me. Why? Branded Content failed to deliver the impact of connecting me with others of different/similar interests (like Twitter, Instagram, and Facebook). ​ So what is Journey-Telling? ​ Journey-Telling is a fresh way of connecting Brands to consumers by treating them like the people they are and honoring the journey they're on. Journey-Telling is all about rebranding to focus on the community and reflecting their stories. Because when we listen to their stories, they listen to ours.