Derek Fox's Linkedin Analytics

I'm the proud Founder and Chief Research Officer of midsail research, a leading market research firm with vibrant bases in New York and Charleston. With a storied career spanning over 15 years in sales and marketing, where I generated upwards of $100 million in revenue, I embarked on a journey to create midsail research. Our mission? To revolutionize how businesses understand their customers and competitors, enabling them to make data-driven decisions with confidence. At midsail research, we're not just about research; we're about crafting bespoke strategies that drive actionable insights. Through our specialized services, including our access to a global participant panel of 250 million people, innovative qualitative interviews, cutting-edge surveys and polls, and our adeptness at ethnography and social media listening, we delve deep into the psyche of your market. Our industry and competitor research methodologies are designed to uncover the nuanced dynamics of your specific field, offering unparalleled clarity and foresight. Our expertise extends to rigorous customer research, offering comprehensive segmentation, psychographic profiling, and sentiment analysis. We believe in not just mapping the customer journey but enhancing it at every touchpoint. Our product research capabilities, including user testing and market viability assessments, ensure that innovation meets market readiness. But what sets midsail research apart? Our relentless pursuit of uncovering hidden depths, our dedication to delivering tangible results, and our unwavering commitment to our clients' success. Whether you're looking to explore emerging trends, assess the competitive landscape, or forge a path toward sustainability and social impact, midsail research is your beacon. We empower organizations to transcend the boundaries of discovery, ensuring that your brand not only flourishes but achieves remarkable success.