Healthyish

I consult, advise, and invest innovative, mission-based health & healthcare companies (and their leaders) with a focus on marketing, but also product, strategy, AI, & growth.

A few companies I've had the privilege of working with:

- NOCD (fractional Chief Marketing Officer & Advisor, helped hire FT team)
- Oshi Health (fractional CMO & Advisor)
- Commons Clinic (fractional CMO & Advisor)
- Elion Health (fractional CMO & Advisor)
- Midi Health (interim-Chief Content Officer & Advisor)
- Parsley Health (fractional CMO & Advisor)
- Propel (marketing & content support)
- Ro Health (marketing & content support)
- GoodRx (helped start GoodRx Health)
- Greatness Media (helped launch Greatness.com)
- Elo Health (fractional CMO & Advisor, founding team)
- Ours Privacy (fractional CMO & Advisor)
- Hone Health (early content + marketing support & Advisor)
- Digital Media Society/DiMe (early marketing & strategy support)
- Undivided (fractional CMO & Advisor)
- First Dollar (fractional CMO & Advisor, helped hire FT team)
- Particle Health (fractional CMO & Advisor, helped hire FT team)
- Galileo Health (early marketing support & Advisor)

- Certify (Advisor, introduced to Series A lead)
- Peloton (Advisor & Investor)
- Allara Health (Advisor)
- 305 Fitness (Advisor & Investor)
- Two Front (Advisor & Investor, introduced to first institutional investor)

A few companies I've been lucky to invest in:

- OpenAI
- Anthropic AI
- Monument
- Elektra Health
- Juno Medical
- Kindbody
- Handspring Health
- Photon Health
- Hello Patient AI
- Journey Clinical
- Guaranteed Health
- Q Bio
- Luminate Medical
- Affect Therapeutics
- Bobbie
- Recess
- Sanzo
- Plunge
- Kingdom Supercultures

Consultant, Advisor, & Investor

Healthyish Content

Healthyish Content is the only health-focused SEO & content agency, producing premium (“best answer on the Internet”) articles for health & healthcare companies to diversify their acquisition and reduce costs.

Current/former clients include Midi Health, NOCD, Parsley Health, Oshi Health, Ro Health, Propel, Elion, First Dollar, Particle Health, Hone Health, & GoodRx.

Managing Partner

Herman-Scheer

Senior Advisor

Aequitas Partners

Lakehouse Ventures

Venture Partner

Ness

At Ness, we swung big to compete with AmEx and build the next great credit card company, health-first.

Some highlights:

- Raised $50M in equity + debt from best-in-class early investors like Accomplice, Will Ventures, Portage, Core, and Digitalis.

- Landed best-in-class partnerships with Sweetgreen, Seed Health, Prenuvo, Exhale Spa, GlamSquad, Whole30, & Jonathan Van Ness plus reached a monthly audience of 150K per through an online publication and weekly newsletter.

- Grew a proprietary database of 20K+ healthy merchants across the country, mostly relying on user-generated submissions and machine learning-driven approval.

- Built and led a tremendous fintech & healthcare team (ex-Capital One, AmEx, Mastercard, Wells Fargo, Oscar Health, Cityblock Health) to successfully launch a consumer credit card that rewarded members for healthy spend & activities.

- Developed a credit card platform from scratch, bringing together great partners like Mastercard, The Bank of Missouri, Galileo, Canopy, Alloy, Evervault, & Plaid to create our own credit card stack for flexibility and financial upside.

- Engineered a novel HSA integration, flagging eligible purchases and allowing users to pay them down directly from their HSA account.

- Ultimately, Ness cardmembers spent over $2K/month and achieved 640K healthy actions. Our top 50 cardholders spent $4.8K/month with 40 average monthly transactions. 76% of cardholders said the Ness card led them to make healthier choices.

After almost pivoting into building co-brand B2B2C card with health plans like UHC/Optum, we unfortunately shut the business down in late 2023.

CEO & Founder

Greatist

At Greatist, we built an iconic health & wellness brand and media company, reaching 20M unique visitors per month, 2M daily email subscribers, and 1M+ social media followers at its peak.

Some highlights:

- Grew traffic through 100% organic methods (SEO, social/Pinterest, and more) with a unique emphasis on high-quality, science-backed, and expert-approved content.

- Built a profitable 8-figure business from advertising, affiliate, and sponsorship revenue (Target, Mars, KIND, Kaiser Permanente, RxBar).

- Hired and led an amazing team of 100 employees with an award-winning culture.

- Raised $20M in venture capital from world class investors like Floodgate & Gary Vaynerchuk.

Acquired by Healthline / Red Ventures.

Clicker Media Inc

Growth & Strategy

GTM-Savvy Business Builder | Founded Ness & Greatist

I'm a mission-driven business builder deeply passionate about making health affordable and accessible for everyone.

I previously built Greatist into the largest health & wellness media site on the Internet for millennials (acquired by Healthline/Red Ventures in 2019) and built a health-first credit card company from scratch with Ness (unfortunately shut down in 2023.)

Over the years, I've become a truly full-stack health & healthcare marketer, growing and engaging consumers (or key B2B decision-makers) at scale across almost every channel—all packaged into a builder mindset of a successful 2x startup founder.

Currently, I'm involved in various projects through my personal holding company of sorts called Healthyish.

I don't typically connect with folks I haven't met over LinkedIn, but feel free to send me a message.

Healthyish Content just hit $2M+ ARR. 🎉

The backstory: After two venture-backed startups, I wanted to try something different.

So I started a services business—my first. 

A year ago, we had 4 clients at $50K/month. 

Today, we have 12 clients at $175K/month.

And that’s all from referrals, word-of-mouth, and inbound! 

The reason? Well, the results speak for themselves:

So far, we’ve published 267 long-form content pieces across topics like mental health, primary care, and sleep.

All by in-demand, quality-obsessed, specialized writers.
All medically reviewed by two experts.
All optimized for search, LLMs, and lead-capture.

All with the goal of writing the best answer on the Internet. 

And all by a team aligned on the same mission I’ve chased my whole career: Make health more accessible through truly great content.

Now, it wasn’t all smooth. In March (remember Olivia Nicholl Amelia Edelman Ken Roberts?), I was really worried we weren’t growing. Sales cycles were long. Some companies seemed ready to give up on doing content right (AI slop is tempting). I figured it was worth giving it a few more months. 

But by June, we’d doubled our client base and started turning down work to protect quality and it hasn’t let up since! 

Along the way, we’ve been refining our playbook for organic SEO & GEO-driven growth in health. Every client teaches us something new—and we use those learnings across the portfolio. 

Proud to say we’re now 25+ full-time freelancers across the world (the best of the freakin' best)— editors, designers, SEO/GEO strategists, writers, and more. All mission-driven, quality-obsessed, and fun as hell.

Next up? Keep scaling without losing our soul, staying boutique and premium and awesome without compromise. Healthyish Content started as a small bet after two venture-backed rides. Now it’s a fast-growing, profitable, $2M+ business built around a simple idea with huge impact: The best content in health wins. 

Today, I’m raising a glass (of NA beer) to all of you and to an awesome year of growth!

Derek Flanzraich

*I don't connect with folks I haven't met yet on LinkedIn. Feel free to message me, though!

I'm a mission-driven, entrepreneurial leader passionate about democratizing health and healthcare

I previously built Greatist into the largest health site on the Internet for millennials (acquired by Healthline/Red Ventures), now I'm building something new called Ness.

I love working with game-changing health co's—and it's been an honor to advise/consult/invest in co's like Galileo Health, GoodRx, Particle Health, Levels Health, 305 Fitness, Undivided, Elektra Health, Photon Health, CertifyOS, Allara Health, Ours, NOCD, and Peloton. Founders tend to turn to me for help with content strategy, consumer marketing, branding/positioning, early-stage fundraising, and navigating the wild rollercoaster that is entrepreneurship.

Builder & Health Founder | CEO, Healthyish Content | Writes 5HT weekly | Advisor to brands making health more accessible

My two girls went straight for the Fruity Pebbles.

Yes, the cereal with Red 40, Yellow 6, Yellow 5, Blue 1, and 12g of added sugar per serving.

You might assume I'm one of those parents who bans all that stuff. Most of the time, you'd be right.

But when I was solo parenting a few weeks ago and we ran out of their regular cereal, I took them to Target and told them to pick whatever they wanted.

The joy on their faces when they grabbed the “rainbow cereal” was well worth loosening the rules.

My kids normally eat pretty healthy breakfasts—oatmeal, yogurt, eggs. But I know from firsthand experience, restrictive food rules can lead to food obsessions.

I want them to develop their own version of healthyish when they're older. That means agency over their choices, not fear of "bad" foods.

Sometimes you gotta let the kids have the damn Fruity Pebbles.

Although watching them bounce off the walls for 20 minutes reminded me why we usually stick to that oatmeal. 😅

In a world where we keep hearing about layoffs... health continues to hire. 

This industry is booooming and it's got me heavily editing this roundup each week to fit LinkedIn’s character count. 😆

If you've been thinking about getting into health marketing, consider this your sign. Find your next gig below (and find links 🔗 in the comments): 

✴️ Head of D2C Growth at Counsel Health: Lead the next chapter of the consumer business for a startup building the future of healthcare bringing together AI AND doctor. Plus, work some with me! 10+ years of experience in growth/performance marketing, 5+ leading D2C growth.

✴️ Marketing Manager at Radial: Become the glue that holds the marketing efforts together for a growing number of clinics building the future of brain medicine, built on true tech breakthroughs that WORK. And get to work super closely with me! 3+ years of marketing experience, ideally in healthcare.

✴️ VP/SVP of Marketing at Extension Health: Own the GTM strategy for a  physician-led longevity and health optimization clinic. 10–15+ years in marketing.

✴️ Growth Marketing at 51&: Set up full-funnel experiments, refine messaging, and own the lifecycle for a membership-driven network building a new foundation for women’s health. 3-6+ years in D2C growth/performance.

✴️ Senior Manager, Content Marketing at Maven Clinic: Lead the execution of high-impact content strategies for the world's largest virtual clinic for women and families. 7-10+ years of experience in B2B content marketing. 

✴️ Editorial Director at Outside: Reimagine the hub where 70M of the world's most passionate outdoor, wellness, and endurance enthusiasts gather. 10+ years of experience and 7+ in editorial leadership. 

✴️ Strategic Copywriter at Jay Shetty: Help shape the voice of Jay's fast-growing wisdom and wellbeing newsletter. 5+ years in editorial or strategic copywriting. 

✴️ Numerous at Doctronic: Support the company transforming healthcare with an AI doctor that's backed by physicians. They’re hiring lots: Director of Marketing, Senior Manager of Lifecycle Marketing, Production AI Graphic Designer, & Director of Paid Media.

✴️ B2B Writers at Healthyish Content: Are you a B2B-savvy healthcare freelance writer/copywriter? We keep doing more and more B2B work at my premium health content & SEO agency (🥳) and are looking for additional experienced writers (think articles, landing pages, white papers, etc.) DM your qualifications to our COO Olivia Nicholl if interested! 5+ years exp necessary.

✴️ 2026 Venture Fellows Program at Arkitekt Ventures: Apply to join this epic 6-mo program that's especially relevant if interested in health & bio VC or want to start a health company. 

📣 Call for pitches: Finally, I'm bucketing together media outlets looking for health/wellness pitches from writers: Business Insider, Playboy, New Scientist, & Trails (see comments).

Oh--and follow me to see updates like these every Monday!

Want the very best health content? Expect to pay your writers $750-2.5K per article.

It’s worth every penny.

At Healthyish Content, we've found writer quality directly correlates with content performance. Writers who can blend rigorous research with expert-approved information and present it engagingly are rare—and expensive.

Here's what great health writers deliver that make it worth the expense:

📝 They’re trained in journalism and know how to fact-check, research, and cite scientific studies properly. 
📝 They understand Google's E-E-A-T standards for health content. 
📝 They turn complex medical topics into clear, compelling stories that patients actually want to read.
📝 Most importantly, they integrate expert perspectives and capture your brand voice while maintaining medical accuracy.

The math works in your favor. One high-quality article that ranks and converts for years generates more value than 50 mediocre pieces nobody reads.

When our clients invest in top-notch writers as part of their content strategy, organic traffic skyrockets. 

Partners like Oshi and Midi Health have seen triple-digit increases in traffic, Google impressions, and conversion rates.

Nbd.

The big takeaway is simple:

Health companies that invest in writing talent get a big return: Lower CAC, sustainable growth, and authority that paid ads can’t buy.

“I don’t believe in pixies,” my wife said. Then she promptly fell and slipped down the mossy hill of Fairy Glen on the Scottish isle of Skye.

She was fine! But we couldn’t stop laughing. 

If pixies ARE real, they’d definitely delight in pranking a skeptical American tourist. 

The rest of that trip , we joked every little mishap was the work of the pixies getting back at us. 

Cut to 2025—we’re tossing around name ideas for the nootropic supplement we’re developing. We wanted something playful, with a reference to the little jolt it gives your brain.

Then we remembered those mischievous pixies and how much we loved the idea of their invisible antics. 

Our product would be in powder form, like the Pixy Stix of our childhood. Could we call it Pixie Dust?

But that felt too cutesy, without telling people what it does.

Then we found it: Fixie Dust. 

A magical powder that helps fix your brain fog.

It fits the product perfectly. And even better—every time we talk about Fixie Dust, we remember our (mis)adventures in the wild hills of Scotland.

Here’s all four of us on our most recent trip to Scotland, after an afternoon searching for pixies!

I taste-tested more than 25 protein bars so you don’t have to 😆

(And also because I’m a research-obsessed nerd who loves an Excel spreadsheet.) 

According to Grand View Research, the U.S. protein bar market is expected to reach $5.4 billion in revenue by 2030. BILLION! Feels like I’ve spent a billion on protein bars myself. 😂

Here’s what I rated each bar on:

Taste
Ingredient quality
Texture
Protein 
Calories

Want to see the full analysis? Here’s the report: https://lnkd.in/gTQUZDcU

Now tell me your faves and what I got wrong!

I advise a lot of health brands that publish fantastic content that’s still not converting. 

Often, that’s because the content doesn't include the right trust signals.

At Healthyish Content, we've learned content needs five non-negotiable elements to build trust:

1. Evidence-based sources and current references: Cite high-quality studies, link to primary sources, and date-stamp content updates. 

2. Clinical review: "Medically reviewed by Dr. Sarah Johnson, MD" beats unvetted content every time. One expert is better than two.

3. Author credentials: People don’t trust uncredited work. Show the writer’s face—bonus points for credentials or experience in the topic. 

4. Tie expertise directly to your brand: Do more than define a condition and describe symptoms. Show how you treat the conditions differently. Tell your patient/customer stories.

5. Clear disclaimers: "This is education, not diagnosis" shows honesty and responsibility.

When combined with optimized CTAs, buttons, content modules, and strategic email capture, these methods move the needle big time for organic traffic.

After we optimized content for our partner Midi Health, they saw a 323% increase in organic traffic—and more importantly, they also saw direct patient conversion from the blog.

So before you worry about buttons and CTAs, get the trust signals right. The conversions will follow—I’ve seen it happen with our partners.

I'm back from Eudēmonia Summit (more on that to come) and back with the goods (aka gigs)... here’s your weekly list of the coolest, most need-to-know health and marketing roles. (Links in the comments as always! 🔗)

✴️ Growth Marketing Manager for Paid & Organic at General Medicine: Shape the strategy, execution, and optimization of paid campaigns plus direct the organic social strategy for a paradigm-shifting online healthcare marketplace. (I'm biased and involved!). Must have 4+ years of hands-on experience in paid marketing for a brand, agency, or startup. cc Andii Davis

Heads up: General Medicine is ALSO hiring a Growth Marketing Manager for Retention & Lifecycle (LCM)!

✴️ Senior Content Strategist, Education at Hinge Health: Help shape the educational content that helps drives outcomes for a company on a mission to help people reduce pain and reclaim their lives. 7+ years of experience in digital and/or consumer health content. 

✴️ Senior Manager of Newsletters, Lifestyle at Hearst: Lead the newsletter programs for key lifestyle brands (including Cosmopolitan, Delish, and Prevention) for an iconic a global media company. Must have 5–7 years of experience in email or newsletter production. (Gotta give 5HT a shout out if you get this gig btw 🙏).

✴️ Freelance Editor at Everyday Health: Write assignment briefs, edit new and updated content, and work on minor updates to optimize existing content for a health pub. Must have previous experience working on clinical and lifestyle health content.

✴️ Director of Affiliate Partnerships at Toku Health: Accelerate growth through high-trust affiliate & medical partnerships for an exciting, growing nattokinase-based product I take every day and love. Must have 4+ years building and scaling affiliate or influencer programs. cc Justin Eaton
 
✴️ VP Marketing at Origin: Balance growth marketing with brand storytelling and category education for a fast-growing women's health PT company. 10+ years of marketing leadership experience, with proven success at a business with physical locations. cc Carine Carmy 

✴️ Temporary Copy Manager for Product Content​ at Olly: Develop and deploy the messaging hierarchy across the product packaging experience for this popular supplement brand. 5-7 years of technical writing, product writing, or UX writing experience at agencies or in-house teams.

✴️ PT Executive Assistant at Healthyish: Help ME (!) streamline and orchestrate work across my Healthyish Content agency, 5HT newsletter, and new CPG brand. Looking for someone deeply organized, detail-obsessed, and experienced supporting founders/executives (15+ years experience, $50+/hour). Message me if interested and check off all these boxes.

Follow me to see updates like these—every Monday!

Quick PSA: I'm moving my Monday health content & marketing gig updates to Healthyish Content's official page. I'll keep doing it weekly since it seems to be helpful to you all, right? (Just on a different page).

Follow Healthyish Content to get this and more each week.

🚨Update: Your weekly drop of health content and marketing gigs has moved. 

You can now find all of the latest weekly opps—every Monday—by following Healthyish Content.

And, as always, find links in the comments! 🔗

✴️ Head of Growth at LOAM: Own the performance layer of the business—managing paid acquisition, retention marketing, funnel optimization and data-driven growth experimentation for a DTC health company engineering the next generation of microbiome-supportive products. 4-7+ years of experience in growth or performance marketing. 

✴️ Senior Editor & Content Strategist at NYU Stern School of Business: Shape how The Anxious Generation (a movement on a mission to rewire childhood) communicates its ideas to the world and influences the broader cultural conversation on youth, technology, and mental health. 7+ years of related experience.

✴️ Sr. Marketing Manager at Cayaba Care: Drive member acquisition and engagement for a company on a mission to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. 6-8 years of experience in D2C, B2B2C and/or B2B marketing. 

✴️ Sr. Director, Social Media & Content Marketing at hims & hers: Be responsible for the strategy, growth, and impact of our organic social media, YouTube, and podcast efforts for the leading health and wellness platform and its brands. 12-15+ years of experience in social media.

✴️ Social Media Specialist at YouTube (Contract) at Lovevery: Own and manage the YouTube channel for a company on a  mission to help parents feel confident they are giving their children meaningful development experiences in the critical early years of life. Must have proven experience managing and optimizing YouTube channels. 

✴️ Marketing Lead (Fractional) at Peak Health AI: Own copy, SEO/SEM, ad creative, and brand storytelling for a company creating a new care delivery platform that integrates comprehensive women’s health, longevity care, and functional medicine into everyday primary care. 5+ years in marketing, copy, or growth. 

✴️ Sr. Writer, Scientific Operations Technical & Medical Writing at J&J: Ensure the delivery of key regulatory and medical documents for Johnson & Johnson's Medical Affairs Group. 5+ years of experience in a regulated environment. 

✴️ Junior Technical Writer (1 Year Contract) at Siemens Healthineers: Write, edit, and localize technical documentation for products, processes and/or projects for a global leader in medical technology. 2+ years of technical writing experience. 

✴️ Multiple at Everyday Dose: Join a mushroom company offering offer an alternative to normal coffee and stimulants. They’re hiring: Brand Influencer & Partnerships Manager, Director of Brand Content, Social Media Manager, Director of Influencer & Affiliate Marketing, and a Full-Stack Content Creator/Creative Strategist.

Follow our page to see updates like these every week!

Every week, I send out a newsletter about 5 healthyish things I like/don’t like to 95,000 people. Here’s how it all comes together 👇

1️⃣ Step 1: I’m constantly collecting ideas—questions from my wife, suggestions from the 5HT+ channel, new studies, health trends, or whatever latest longevity experiment Bryan Johnson’s trying.

2️⃣ Step 2: Every Monday, I pick my top 5. When I first started, it was basically just what I wanted to talk about. But as my audience grew, I honed in on what they wanted. Thanks to a reader survey, I now try to include one healthyish hack, one decoded science-y topic, one product rec, and one trendy topic that earns either an approval 👍 or an eye roll 🙄.

3️⃣ Step 3: Tuesday/Wednesday = research and writing. I dig in, draft my honest takes, curate “Neural Signals” based on keyword research, and fill “Brain Snacks” with news from around the web, the 5HT+ Slack, and healthyish friends. Lastly, I collab with ChatGPT to dream up a header image that fits the vibe. (May or may not share some of the more hilarious outtakes one day 😆.)

4️⃣ Step 4: Thursday, I test and polish through beehiiv, then schedule the send for 5:30–6pm ET. Beehiiv swears that’s when my audience is most engaged (with a 65%+ open-rate, who am I to question it?).

5️⃣ Step 5: My favorite part: Reading replies. I loveee hearing readers’ takes—even the disagreements! It often gives me ideas for future editions, too.

Then the cycle starts again. 🔁

Want in on the fun? Check out 5HT here 👇

https://lnkd.in/gB32sU6U

PS - Below is an nonexhaustive list of places I’ve found inspo for 5HT. Yeah, I still write with paper and pen! It’s good for the brain.

If you want your content to convert, stop begging for emails—instead, offer a deal worth taking.

If you want potential patients to give you access to their inbox, you should give them something they'll save to their phone or hang on their fridge—something actually useful.

One of my favorite examples is from Oshi Health. They offer personalized GI care, and their gift to email subscribers is an epic cookbook featuring 31 simple, gut-friendly recipes.

This works for a few reasons:

- It’s genuinely helpful to their target audience—people with GI issues who need to put dinner on the table without irritating their symptoms.

- The recipes are developed by registered dieticians, not some random food blogger, which shows that they rely on vetted experts.

- Oshi invested in making it premium, with pro photography, tips, and a user-friendly digital layout. People feel like they’re getting something valuable, and they associate that quality, high-value asset with the brand.

Research shows that high-quality lead magnets increase pop-up conversion by up to 102% on mobile and up to 155% desktop.

Create something your ideal customer would find practical and delightful, and they’ll happily trade you their email to get it.

My entire home gym set-up fits into a third of my garage.

We still park our car there, so everything has to be compact and multipurpose 😅

Here's what I've got:

💪 A cheap bench - nothing fancy, gets the job done 

💪 Adjustable dumbbells - saves space & $$$

💪 TriggerPoint foam roller 

💪 The simplest barbell holder you've ever seen 

💪 Perfect Pushup - makes push-ups easier to do (and stick with)

 💪 Ab Wheel - turns ab workouts from torture into something almost fun 

💪 Battle Ropes - slight pain to anchor, but nothing feels cooler than whipping these around 

💪 Bosu Ball for core and balance work 

💪 VersaClimber - an underrated, low-impact cardio machine, even LeBron loves it 

💪 Jump rope - awesome for keeping heart rate up between sets 

💪 Pooboo Exercise Bike - bought this on super sale and hey, fan bike!

I’ve built this set-up over time after testing a bunch of stuff and figuring out what will motivate me to actually USE my home gym. 

I share the rest of my healthyish protocols (like my supplement stack and nighttime routine) over on 5HT.com and in my weekly newsletter. Check it out here: https://lnkd.in/gB32sU6U

What am I missing from this sweet set-up? Tell me about your fave small-space workout gear!

Too many health companies treat their blog like a once-grand hotel.

Opened with buzz… then the paint peeled, the plumbing leaked, and there aren't anywhere close to enough outlets.

That’s what we see over and over at Healthyish Content at least: Outdated studies. Thin explainers. Broken links. Anonymous authors. No medical reviewers. Zero alignment with today’s Google Search or ChatGPT health content reality.

That’s not just sloppy—in our space, it's dangerous and bad for business. We’ve now revived blogs for co's like Parsley, NOCD, Allara, Oshi, and many more and the pattern is mostly same. If you fix the library, traffic, trust, and conversions come back.

Here’s the 6-week playbook we use:

1️⃣ Audit everything
Inventory every post. Pull GA + GSC + Ahrefs data. Then bucket: keep, refresh, merge, delete, redirect, noindex. (Believe it or not, deleting 10–30% of weak URLs often increases traffic.)

2️⃣ Build the revival squad
Think SEO/GEO strategist, editorial lead, writers, medical reviewers, and design. Then: Audit → Draft → Edit → Review → Design → Publish.

3️⃣ Refresh & optimize like you mean it
Update citations, expand thin posts, add brand POV + patient stories, improve structure, add FAQs, and optimize for humans and LLMs.

4️⃣ Nail medical review
Match topic to the right specialist. Give them a short checklist.  Add “Medically reviewed by…” with credentials + schema. This is the most important trust lever in health--and the most obvious way to show you're not just making AI slop.

5️⃣ Design & technical polish
Fast load, clean design, mobile-first, modern visuals, and CTAs that actually map to your goals. Make sure you're up to speed with modern technical SEO & GEO best practices.

Then, refresh dates, request reindexing, feature updated posts like new posts... and hopefully watch rankings and conversions climb.

Bottom line: Most health companies don’t need “more content." They (at least first) need to revive the content they already have. Here to help if I can!

I’m very pro-AI in healthcare tech—but I draw the line at robot massages.

I tried one when I was visiting NYC a few months ago.

Look, I get the appeal: High-end hotels and spas invest once in the tech, and then it’s just maintenance costs. No human therapists with their scheduling conflicts and personalized approaches. 

Here’s what I liked:
- You control the settings with an iPad and can switch it up any time
- No small talk!

And what I didn’t like:
- It felt like the robot was executing a pre-set sequence, rather than responding to my body’s aches and pains. 
- It’s not particularly relaxing to lay on the table thinking, “what if this very strong robot malfunctions and starts pushing waaaay too hard?”

There’s a reason massage therapists are trained and certified. They learn how to work with people individually and to adjust their technique as they go. I’m a huge fan of my monthly crazy deep tissue AUSTINDEEP massage. 

I get the vision of Aescape. One day, maybe AI robot massages will crush (except not literally). 

But for now, I’ll definitely take the small talk.

Be honest: Which health COMPANY newsletter do you actually open and read?

I’m building a roundup for Healthyish Content on the top branded newsletters, and LinkedIn always delivers the best recs—so I want to hear yours.

Nominate a newsletter that hits on one (or more!) of the following: 

📩 Shares usable, real-life health advice
📩 Brings a fresh POV to a big health topic
📩 Makes you feel seen in your health journey
📩 Goes deep on a niche no one else touches
📩 Shows real personality other branded newsletters don’t
📩 Leaves you feeling more educated + empowered
📩 Makes you feel part of a community
📩 Nails the promo-to-insight ratio

Drop them below 👇

Yes, fine to promote your own company's newsletter, too.

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